While a Good ctr depends on several factors specific to your ad campaigns, the average CTR for search and display ads is 1.9%.
For search ads specifically, the average CTR is 3.17% and for display ads, the average CTR is 0.46%.
What is the average eCPM
Average eCPM = (Total Revenues / Total impressions) x 1000.
How can I improve my CTR?
- Optimize your headline and copy: Use one or two focus keyword(s) in your headline and copy
- Include CTAs: Write a direct and compelling call to action
- Use images: Using visuals is a great way to increase CTR
- Try using hashtags:
Why is my CTR so high
To summarize, “the most common reasons why a campaign might have high CTRs,” in words of Ashok Sharma of GETTRX are: “There is a disconnect between the landing page and the copy of the ad.
The keywords used were too general. Ads are not ranking for the right keywords.
What is a decent CTR
For arts and entertainment, the average click-through rate is 10.67%, so a good CTR for businesses in this industry would be something like 11-12%.
However, those are the two extremes. You can see that most industries have an average click-through rate of between 4-6%.
So a good Google Ads click-through rate is 6-7%+.
What causes high CTR
A high CTR means your ad needs to appear fewer times to receive a high number of clicks.
The good news is this is exactly what Google values. After all, your campaign is proving relevant, appearing to its exact target audience, so users can find precisely what they’re really looking for.
What is a normal CTR
Average Clickthrough Rate (CTR) Clickthrough rate reveals how often people who view your ad end up actually clicking it.
CTR can be used to help you determine the quality of your imagery, positioning, and keywords.
Across all industries, the average CTR for a search ad is 1.91%, and 0.35% for a display ad.
What is considered a high CTR
The CTR Equation It’s the rate at which your PPC ads are clicked. Basically, it’s the percentage of people who click your ad (clicks) divided by the ones who view your ad (impressions).
As far as what constitutes a good click through rate, the average is around 1.91% for search and 0.35% for display.
Why my video is not getting impressions
Your videos can be too generic to appeal to a large audience. In this case, it is not going to get a high amount of impressions, but you will get a higher number of views.
Why do all my YouTube videos have 0 impression? How do I add a powerful description to a YouTube video and then the video gets more views?
What is the difference between a CPM and a eCPM
The main difference between CPM and eCPM is that CPM is only used in the context of calculating cost per a thousand impressions in a CPM ad buying model, while eCPM is a revenue metric that can be applied to any pricing method.
Are views and impressions the same
Impressions represent the number of people your video has been shown to. This could be in a list of recommended videos on YouTube, or in viewers News Feed on Facebook.
Views on the other hand are a measure of the number of times your video has been watched.
Read our Knowledge Base post to learn what counts as a view.
What is a unique viewer
A unique viewer is counting a viewer as an individual rather than counting up their views.
For example, a unique viewer might watch your video on their computer, but then might watch it again on their phone.
That would count as two views. But only one unique viewer.
References
https://admob.google.com/home/resources/advanced-techniques-to-optimize-in-app-revenue-with-admob/
https://www.blog.udonis.co/mobile-marketing/mobile-apps/ecpms
https://stackoverflow.com/questions/62494907/how-to-remove-temporary-ad-serving-limit-placed-on-your-admob-account
