A good open rate is 20% or higher; a great open rate is 25% or higher.
For more information on what qualifies as good (and bad) for deliverability metrics, head to our article, How to Monitor Deliverability Performance.
What is a Custom profile property klaviyo
Overview. Custom properties are fields that you can use to store information about the contacts in your account.
Here are several examples of how you might use custom properties: To collect additional information about your contacts, such as gender, size, coupon code, etc.
How do I export all active profiles in Klaviyo?
- Navigate to the Lists & Segments tab
- Click Create List/Segment
- Click Segment
- Create a segment with the following definition: If someone is or is not suppressed for email > is suppressed
- Click Create Segment
How do I improve email Deliveryability Klaviyo?
- Identify your engaged customers and clean your email list
- Optimize your email content
- Consider a double opt-in process
- Segment your email list
- Use a dedicated sending IP
- Monitor your email deliverability metrics
How do you deal with an unengaged employee?
- Talk less
- Remind them someone is watching
- Don’t play the numbers game in review meetings
- Set goals together
- Say “thank you”
- Let them in on the big picture
- Create a culture of opportunity
- Try flexible working hours
What is the difference between an engaged profile and an unengaged profile
ActiveSubscriber last opened or clicked in past 30 days. EngagedSubscriber last opened or clicked between 30 and 90 days ago.
UnengagedSubscriber last opened or clicked between 90 and 180 days ago. DormantSubscriber last opened or clicked between 180 days and 12 months ago.
What are five indicators of disengagement in a workplace?
- Decreased productivity
- Social withdrawal
- Attendance problems
- Negativity
- Lack of initiative to improve
What are the three types of employee engagement?
- Actively Engaged
- Not Engaged
- Actively Disengaged
What are the stages of employee engagement?
- Stage 1: Primary Needs
- Stage 2: Contributions & Viewpoints
- Stage 3: A Sense of Belonging
- Stage 4: Room to Grow
What is a sunset email flow
Overview. A sunset flow is designed to phase out customers who are no longer engaging with your brand.
You can use this flow as a last-ditch effort to win back their business, and then delete or suppress anyone who is not responsive.
What is an engaged contact
What does it mean when a contact is engaged? An engaged contact is someone who has opened or clicked an email within the last four months.
The opposite is true for an unengaged contact: They are someone who hasn’t opened or clicked an email within the last four months.
What are examples of employee engagement
Good examples of employee engagement include employees showing up to work with a sense of purpose, a deep commitment to the organization, dedication to performing well, a collaborative attitude, good communication with co-workers and leaders, and the ability to give and receive feedback positively.
How do I organize my email lists?
- Periodically Clean Your Email List
- Remove Suppressed Subscribers from Your Segments
- Use Folders to Keep Your Lists and Segments Organized
- Make email list building a well thought out strategy
What is actively disengaged
Actively disengaged employees are defined as employees who aren’t just unhappy at work; they are busy acting out their unhappiness.
Every day, these workers undermine what their engaged co-workers accomplish.
What happens when employees are not engaged
But the relationship works both ways: disengaged employees are more likely to be absent from work, leading to company-wide understaffing, burnout, and decreased morale.
Engaged employees, on the other hand, not only show up to work, but contribute more strongly to their roles, teams, and workplace culture.
How do you identify disengaged employees
Sure some things are obvious – absenteeism, low energy, bad attitude, frequent use of social media, lack of enthusiasm – but few disengaged employees start out by staging a coup from their cubicle.
What is a sunset campaign
A Sunset policy outlines your strategy and plan for how to manage your disengaged email contacts.
A Sunset Policy might outline a process of attempted re-engagement, followed by a way to end relationships with confirmed disinterested subscribers.
How do you know if an employee is engaged?
- They prioritize learning and development
- They are innovative
- They collaborate with their peers and superiors
- They set goals without prompting, and reach them
- They are brand champions
- They help create a positive atmosphere around them
What is employee engagement model
An employee engagement model is a blueprint which details how to make an employee feel valued, empowered, and productive in their job.
It is the backbone of a company’s culture. It involves the implementation of policies and the right managerial and senior leadership behaviours.
How many email flows should you have
The second one is a Pre-Purchase, also known as Welcome flow. Again, it depends on your brand, but we do recommend between 7 to 10 emails to include there because it’s a long funnel to nurture your lead before you can sell them.
What are the three C’s of employee engagement
3Cs of employee engagement: Career, competence and care.
What is a good employee engagement rate
What is a good employee engagement rate? A good average engagement score for an organization is 50% or higher.
A recent survey by Gallup found that currently only 36% of employees in the U.S. are engaged in their work.
When should you resend a non opener
When it comes to timing your resend, make sure you give people enough time to open to your original email – we usually recommend waiting at least 3 days.
It’s also helpful to resend your email at a different time of day to your original send.
How do I manage contact lists?
- Ensure your opt-in forms are set up properly
- Verify new contacts with confirmed opt-in
- Greet your new contacts with welcome emails
- Master your tagging and segmentation
- Reactivate unengaged subscribers
- Automatically remove unengaged subscribers
Why is employee engagement low
Employees who don’t think their leader or team values what makes them unique will feel unable to bring their full selves to work.
And, as a result, they’re more likely to be less engaged.
Should you resend email to Non openers
Yes! Resending emails to non-openers is one of the fastest ways to get more out of the work you’re already doing.
If only about 20% of people open your first mention (a standard email open rate), you can get way more eyes on your message by resending it.
Why are so many employees disengaged
The three reasons that are most commonly reported in our research of employees and managers are: 1) a general lack of recognition for a job well done, 2) lost trust in leadership, and 3) a lack of freedom in being able to do their jobs without management interference.
How do you tell if an employee is checked out?
- A lull in performance
- A change in work pattern
- Changes in participation
- Being overtasked
- Weak work relationships
- Serial lack of ownership
What is the difference between opt-in and double opt-in
Opt-ins determine whether an email subscriber has to subscribe once or twice. Essentially, a single opt-in means a user only needs to subscribe once, and they’ll begin receiving emails.
But double opt-in means a user must subscribe and then confirm their email through another link.
There are pros and cons to each.
What is smart send time
Smart Send Time is a series of tests that allow you to know the optimal time to send to your customers.
Smart Send keeps you from bombarding your customers with too many emails over a short period of time.
More information about Smart Sending can be found in our Smart Sending for campaigns article.
Sources
https://help.klaviyo.com/hc/en-us/articles/115000201131-How-to-Monitor-Email-Deliverability-Performance
https://help.klaviyo.com/hc/en-us/articles/115002775192-Creating-a-Winback-Flow
https://flowium.com/blog/how-to-turn-off-double-opt-in-in-klaviyo/
