Broadly, the consensus is: For B2C businesses, a payback period of less than 1 month is GREAT, 6 months is GOOD, and 12 months is OK.
And the exceptional cases can pay back their acquisition costs on the first transaction.
Does HubSpot have a lead object
At the moment there is no such option in HubSpot.
Can HubSpot integrate with Salesforce
The HubSpot-Salesforce integration allows you to pass data between HubSpot and Salesforce seamlessly, and maintain consistency between your marketing and sales teams.
What are the 4 basic metrics
The authors have determined that the 4 key metrics differentiate between low, medium and high performers.
They are: Lead time, Deploy frequency, Mean time to Restore (MTTR) and Change fail percentage.
What’s the difference between HubSpot and Salesforce
Salesforce has an edge when it comes to advanced features and customization. HubSpot has less of a learning curve and offers more well-rounded marketing and sales tools at an accessible price point (even free!).
What is HubSpot used for
HubSpot is a CRM platform that connects everything scaling companies need to deliver a best-in-class customer experience into one place.
Our crafted, not cobbled solution helps teams grow with tools that are powerful alone, but better together.
Is there a free version of HubSpot
Free CRM Software With Something for Everyone Think again. HubSpot CRM has free tools for everyone on your team, and it’s 100% free.
Here’s how our free CRM solution makes your job easier
What makes HubSpot unique
With HubSpot CMS, you can create, manage, modify, and publish content in a user-friendly interface.
You can customize the design and functionality of your site as well as have multiple users working in the back-end of the same tooland much more.
What is the difference between HubSpot and pardot
That being said, in a Hubspot Pardot comparison, HubSpot offers more in-depth customizable options for automation and lead nurturing, and Pardot focuses condensing important information to improve the ease of access and optimization.
Is CPA the same as ROAS
ROAS (or return on ad spend) is the revenue you make in relation to your advertising costs while CPA, (or cost per action or cost per conversion) is the total ad costs divided by the number of conversions.
What is a pardot instance
Pardot Business Units are separate databases within a Pardot account that allow Pardot customers to partition their prospects, campaigns and assets.
A common example is an enterprise organisations that serves multiple geographies.
Sources
https://knowledge.hubspot.com/salesforce/install-the-hubspot-salesforce-integration
https://www.adjust.com/glossary/roas-definition/
https://www.brandcampdigital.com/post/understanding-roas-roi-in-google-ads-campaigns
