Discovery campaigns let you share your brand’s story with people across Google’s feeds when they’re open to discovering new products and services.
Expansive reach: Reach up to 3 billion customers across the Youtube home and Watch Next feeds, Discover*, and the Gmail promotions and Social tabs using a single campaign.
How do I setup a Google discovery campaign?
- Sign in to your Google Ads account
- On the page menu on the left, click Campaigns
- Click the plus button , then select New campaign
- Choose a marketing objective of either ‘Sales’, ‘Leads’, ‘Website traffic’ or ‘No goal’
- Select the Discovery campaign type
- Click Continue
Is Google a discovery
Discover is a feed that appears on the home page of Google’s iOS and Android app, as well as the mobile Google.com homepage.
Users are able to personalize their feeds so they see content that pertains to them.
Unlike Google Search Ads, people don’t need to enter a search query to have these ads appear.
What is Google search discovery
Google Discover is a feed curated by Google to deliver articles and videos on mobile devices.
The content delivered to users is personalized through searches and related stories. Users also have the opportunity to further customize what they see on their feed by following topics that interest them.
How do I use Google Discovery?
- In your browser on your Android phone or tablet, go to google.com
- At the top left, tap Menu
- Under “Discover,” tap Manage interests
- Under “Based on your activity,” to follow new topics tap Add To hide a topic in Discover, tap Block
When did Google Discovery launch
What is Google Discover? Google Discover, launched in September 2018, is a feature on Google’s app that recommends content to users based on their previous Google searches.
What is a search campaign
Search advertising, often called paid search advertising or search engine marketing, is a marketing technique that involves placing digital advertisements inside search engine results.
Companies that run search advertising campaigns pay a small fee each time someone clicks on one of their ads.
How is Discovery campaign different from display campaign
Display ads are great for general awareness where Discovery ads are designed to reach people who are open to discovering and engaging with a brand.
Google developed Discovery campaigns to stimulate customer interest as well as drive action.
Where does Google discovery appear
Discovery ads appear in the Google Discover feed (iOS, Android Google app and mobile Google.com) on the mobile YouTube feed and in Gmail (under the social and promotions tabs).
What are Discovery ads in Google Ads
Discovery ads help you reach people who are ready to discover and engage with your brand.
Discovery ads are displayed automatically on YouTube Home and Watch Next feeds, Discover, and the Gmail Promotions and Social tabs using a single campaign.
You can use Discovery ads in a Discovery campaign.
How do I optimize my Google Discovery campaign
Best Practice: Use Smart Bidding to optimize the performance of your Discovery ads. For example, if your goal is to drive more conversions, you may want to use the Maximize conversions strategy.
You can also use the Target CPA recommended based on your account performance to achieve your marketing goals.
Are discovery campaigns display
Discovery ads are displayed automatically on YouTube Home and Watch Next feeds, Discover and the Gmail Promotions and Social tabs using a single campaign.
How do you start a discovery campaign on YouTube?
- Sign in to your Google account
- Click ‘Campaigns’ on the page menu on the left side
- Click the plus button (in blue) and choose ‘New Campaign
- Select your marketing objective (Website Traffic, Leads, Sales, or even No Goal)
What is the difference between display and discovery campaigns
A key difference between Google Discovery ads and Google Display is who the ads are reaching and where they are shown.
Discovery ads are said to reach people who are ready to discover and engage.
Whereas Display ads are great for general awareness, which isn’t always the main objective of eCommerce businesses.
What is Discovery ads and how important is that
Google Discovery ads are visually rich ads that appear on the YouTube app, the Google app, and the Gmail app.
They can display as a single image or a carousel of images, helping advertisers get products and services discovered by potential audiences.
What is Discovery ad engagement
An engagement occurs when a consumer engages with an ad (for example, watching a video ad for at least 10 seconds).
Engagements can help you understand how well your ad is performing. Relevant, highly-targeted ads with attractive content can encourage viewers to engage more deeply with your brand.
How do you scale a discovery campaign?
- Manual bid strategies
- Delivery method
- Device targeting
- Placement targeting (including exclusions)
- Frequency capping
- Ad rotation
- Contextual targeting
How are Discovery ads targeted
Unlike search campaigns, Google Discovery ads aren’t targeted by keywords. Instead, advertisers can choose which audiences they want to reach with their ads.
Advertiser can target their ads to specific audiences including: Remarketing: Remarketing allows you to target your ads to past customers or website visitors.
Which type of campaign can help engage new customers and drive brand discovery
For example, Sponsored Brands ads help drive brand discovery with shoppers in the discovery stage and help brands reach new customers.
What are YouTube discovery ads
YouTube Video discovery ads place your brand, product or service alongside YouTube content that is likely to be viewed by your audience.
The ads can appear in the YouTube Home feed, Watch feed, and Search feed.
What does Discovery mean in digital marketing
The marketing discovery process is all about uncovering low-hanging fruit and learning about big-picture goals.
During marketing discovery, we ask lots of questions about business goals, customers, the sales process, competitors, past marketing activities and general business challenges.
How do I promote on Google Discover?
- Sign in to your Google Ads account
- On the page menu on the left, click Campaigns
- Click the plus button then select New campaign
- Choose a marketing objective of either ‘Sales’, ‘Leads’, ‘Website traffic’, or ‘No goal’
- Select the Discovery campaign type
- Click Continue
What is engagement in a discovery campaign
Engagements: The first click on your ad in Gmail, for which you are charged.
Engagement rate: Reflects the number of times that people first clicked your ad in Gmail, divided by the number of times that your ad was shown.
Can Google Discovery ads be gifs
gif formats are accepted. Default landing page that customers will reach on clicking the ad.
If set to “Automatic”, Google Ads will automatically select the call-to-action language to optimize for the best performance.
Where can you find Discovery ads
Google Discovery ads are visually engaging, personalized ads that appear in Google’s feeds on the YouTube app, the Google app, and the Gmail app.
They are meant to reach audiences in the moments when they’re ready to discover new products and services.
How are Google Discovery ads charged
Discovery ads are charged on a cost-per-click basis. Why we should care? Discovery campaigns highlight ways in which Google is taking advantage of its multiple properties and host of audience data to automate ad targeting and serving across its ecosystem.
How are Discovery ads different
Discovery ads are mobile-friendly native ads with a visual focus. They use Google’s AI to combine images and written copy to display a compelling and engaging message to highly targeted audiences on 3 different platforms.
Why is discover not working on Google
Fix 1: Restart Your Phone. Fix 2: Check If Google Discover Is Enabled. Fix 3: Enable Google Discover on Home Screen.
Fix 4: Clear the Google Discover Data Cache.
Does Discovery Plus have adverts
Yes, Discovery Plus have started to show adverts.
Why is my discovery campaign not spending
If you’re not spending much it’s likely that your target audience is too small, your tCPA is too aggressive (low), or your budget is too small relative to your tCPA.
Consider adding more audiences, particularly ones that are larger and/or higher up the funnel.
Try increasing your budget to at least 5x of your tCPA.
How do I get Google discover on my desktop
To enable Discover in Chrome, tap on the ‘Menu’ icon at the bottom-right corner in the browser and select ‘Settings’ from the available options.
Then, scroll down a bit on the Chrome Settings screen and turn on the toggle switch next to ‘Discover’ label.
Citations
https://helpforum.sky.com/t5/Sky-Q/How-can-I-get-rid-of-the-ad-s-on-Discovery-plus/td-p/3962885
https://support.google.com/websearch/answer/2819496?hl=en&co=GENIE.Platform%3DAndroid
https://searchengineland.com/google-announces-new-discovery-ad-formats-for-mobile-search-and-native-placements-google-marketing-live-316926
https://support.google.com/google-ads/answer/186472?hl=en
https://www.furtherinsights.com/blog/tiktok-ads-not-spending
