LINE Ad Platform is an advertising platform that allows businesses to advertise on the social messaging platform LINE.
Advertising on the platform requires for companies to do it through a marketing agency that is a partner of Line only.
What is a line item in ads
Line items contain information about how specific ad creatives are intended to serve to your website or app along with pricing and other delivery details.
Line items are added to orders and contain details like: The number of times your advertiser or buyer wants an ad creative to serve.
Does Line app have ads
Ads appear within the LINE Points page. An ecommerce platform within the LINE app with over 250 merchants and 100 million products.
Ads appear within the LINE Shopping page. Allows advertisers to deliver their ads to LINE and LINE-related services.
What is through the line advertising
THROUGH THE LINE ADVERTISING In a nutshell, it’s a marketing strategy that is used for campaigns that seek to achieve brand building as well as conversions.
An example of TTL advertising is digital marketing strategies that offer Atl advertising benefits while acting as BTL communication to the customers.
What is an example of above the line advertising
ABOVE THE LINE ADVERTISING (ATL) Examples of ATL advertising include those that run on the following mediums: Television, Radio, Print (magazines & newspapers), etc. 1) Wide Reach: ATL mediums have an insanely wide reach.
For example, a 30-second ad space during the 2018 Superbowl final costs $5 million.
What does the line mean in marketing
Through the Line It refers to 360-degree advertising where campaigns are developed with the vision of brand building as well as conversions.
Sometimes above the line strategies are used to execute their direct marketing strategies.
Is TV advert above the line
Above the line advertising refers to advertising messages that are broadcast to ‘the masses’ without any sophisticated form of targeting.
These messages go out to large audiences via traditional offline media such as TV ads, radio, newspapers, magazines and out of home billboards.
What is above the line advertising examples
Above the line advertising – ATL is used when the focus is on mass media promotion to reach a large audience.
ATL includes media such as radio, TV, print media such as newspaper and magazines, and billboards.
Can you advertise LINE app
While LINE messenger is one of the few messaging apps that allows ads on their platform, here are another 3 reasons why a business should consider LINE ads.
1. Large user base and great engagement rate – LINE has 86 million monthly active users in Japan, 21 million in Taiwan, and 47 million in Thailand.
What is above and below the line advertising
Above-the-line tends to have a higher cost since the promotional methods used are less precise.
Below the line promotion. This concerns promotional activities where the business has direct control over the target or intended audience.
What is LINE used for
LINE is the fastest growing mobile messenger app in the world, bringing users closer to their friends and loved ones.
Enjoy free messages, voice calls, and video calls anytime, anywhere. LINE is available on smartphones, including iPhones and Android devices, and also PCs and Macs.
Is social media below-the-line advertising
The main types of below-the-line advertising systems include direct mail campaigns, social media marketing, trade shows, catalogs, and targeted search engine marketing.
Why is it called above the line marketing
“ATL” stands for “Above The Line”, meaning that the advertising is going to be deployed around a wider target audience, e.g. television (TVC), radio, or billboards.
What is the type of ads
The ten common types of advertising are: display ads, social media ads, newspapers and magazines, outdoor advertising, radio and podcasts, direct mail, video ads, product placement, event marketing and email marketing.
What is mean by line item
line item (plural line items) An item appearing on a single line in any schedule of information. (accounting) An item of revenue or expenditure in a budget or other financial statement or report. (government) A budget appropriation. (logistics) One item on an order, regardless of quantity.
Is Line free to use
LINE is transforming the way people communicate, closing the distance between family, friends, and loved ones—for free.
With voice and video calls, messages, and a limitless variety of exciting stickers, you’ll be able to express yourself in ways that you never thought possible.
Who uses LINE app
Line reported that it has 218 million monthly active users worldwide, around two-thirds of whom are based in its top four countries: Japan, Thailand, Taiwan and Indonesia.
What kinds of things can take an advertising across the LINE?
- Television
- Radio
- Newspapers
- Magazines
- Below the Line
How do you use marketing line
Line Stickers – Stickers are used in two ways. Business owners can sell them, or they can offer them for free in exchange for a Line user adding your company as a friend on the application.
By doing this, your company can rapidly gain a large following, boost brand awareness, and gain a wider reach.
Why is it called below-the-line marketing
Key Takeaways. Below-the-line advertising is an advertising strategy where products are promoted in media other than mainstream radio or television.
Below-the-line advertising campaigns include direct mail campaigns, trade shows, catalogs, and targeted search engine marketing.
How do you use line app?
- No app installation or configuration required
- Call friends from their profiles or create a shortcut on your Home screen
- Caller ID support included
What is an above the line promotion
Above-the-line promotion is the use of promotional methods that cannot be directly controlled by the company selling the goods or service, such as television or press advertising.
Compare below-the-line promotion. [business]
Is digital marketing below the line
Digital marketing has challenged both approaches and is actually Through The Line (TTL). Through The Line marketing takes an integrated approach ensuring both direct and larger reach mediums are utilised while retaining an ultimate focus on conversion.
Is LINE a good app
Line is really simple and hassle-free. The call quality was low, but we wouldn’t call it bad.
In a nutshell, Line is a very decent attempt at creating a socially-inclined instant messaging app and definitely worth a try.
Do people still use LINE
LINE is a Japan-based, cross-platform mobile messenger app with about 84 million monthly active users in its home market as of 2020.
Who created line app
Line, a messaging app made by South Korea’s Naver Corp. that took off in Japan, just crossed 100 million users globally 19 months after it originally launched.
Is LINE still a thing
On March 1, 2021, Line Corporation merged with Yahoo! Japan, which has been operated by Z Holdings, a SoftBank Group subsidiary.
How does LINE make money
Line has three major sources of revenue: free-to-play video games that make money from in-game purchases of virtual items and other services; “stickers” featuring cartoon characters that users buy and send as messages; and official accounts for businesses and celebrities who pay fees to send a set number of promotional
Does LINE cost money to use
The app is free, but in-app purchases are required for some features, such as calling contacts who aren’t.
Users can add other users to their contacts through invites, QR code, or shaking their smartphones.
How do I create an ad?
- Choose Your Target Audience
- Conduct Marketing Research
- Choose Your Platform
- Decide on a Budget
- Craft a Message
- Get People Talking
- Decide What You’re Building
- Include a CTA
What are the advantages of using LINE
The biggest benefit of using Line is how it gives you access to free messaging and calling.
That is the main purpose. You can use it to communicate with friends for free, and in some ways, Line could be compared to other applications like Facebook Messenger, Skype and Yahoo!
Messenger.
Sources
https://www.oberlo.com/statistics/most-popular-messaging-apps-in-usa
https://help.line.me/line/android/pc?lang=en&contentId=20014794
https://ui-elements-generator.myshopify.com/pages/line-item-property
https://www.imyfone.com/line/creat-line-account-without-phone-number/
https://www.statista.com/statistics/560545/number-of-monthly-active-line-app-users-japan/
