The purpose of a Medicare sales or marketing event is to get potential enrollees interested in a particular plan or a limited number of plans.
To help solicit enrollments, CMS allows you to discuss plan-specific information (such as premiums, copays, etc.) and distribute and/or collect enrollment applications.
What is an informal marketing sales event for Medicare
Informal sales events are held in a less structured style or in a less formal environment.
And, typically utilizes a table, kiosk, or a recreational vehicle (RV) staffed by a plan representative who can discuss plan products.
Remember, beneficiaries must approach agents first.
Can food be provided at a Medicare marketing sales event
Here’s what you need to know: You can provide food at your Medicare Marketing and Sales Event, however, you are only allowed to provide “refreshments and light snacks.”
You are not allowed to provide (or pay for) meals.
Can you request RSVP for a Medicare marketing event
When creating ads or invites, you cannot require potential attendees to provide contact information to RSVP for the event.
While you may plan to educate attendees on Medicare programs during your presentation, you cannot say your event is “educational.”
You should disclose the products you plan on reviewing.
Can you request RSVP for Medicare marketing event
Marketing Medicare Sales Events When creating ads or invites, you cannot require potential attendees to provide contact information to RSVP for the event.
What is a formal marketing sales event
Formal marketing/sales events are structured events of an audience and presenter style with a salesperson providing plan-specific information via CMS and Carrier-approved sales presentations, talking points (if applicable), and marketing materials.
What is a Medicare tabletop event
What are Informal Sales or Tabletop Sales Event? Per the CMS definition – Marketing/sales events are events designed to steer, or attempt to steer, enrollees. or potential enrollees toward a plan or a limited set of plans.
What are the 3 main ways in which Medicare sales occur
There are three different types of Medicare products sold by agents and brokers: Medicare Supplement plans (Also called Medigap plans), Medicare Advantage plans and Medicare Part D Rx plans.
What is considered by CMS to be a sales and marketing event
What Does CMS Consider a Sales Event or Appointment? An activity will be considered a sales event or appointment if it is designed to persuade potential enrollees to choose a specific plan (or set of plans), according to CMS.
When must a marketing sales event be reported to
Report all marketing/sales events (including additional events reported throughout the month) prior to advertising the event or 10 calendar days prior to the event’s scheduled date, whichever is earlier.
What is a Medicare informal educational event
An educational event is an event designed to inform Medicare beneficiaries about Medicare Advantage, Prescription Drug or other Medicare programs and does not include marketing/selling.
What sales channel produces the most sales for Medicare retirement
Medicare specialists are focused on individual Medicare sales, as 87% get more than 80% of business from individual sales.
What actions are prohibited during marketing sales events
Marketing/sales events do not require documentation of beneficiary agreement. Cannot make unsolicited calls, including contacting beneficiaries under the guise of selling a non- Medicare Advantage (MA) or non-Prescription Drug Plan (PDP) product.
Refreshments and snacks may be provided at marketing/ sales events.
Can you make money selling Medicare
When it comes to making money selling Medicare, there are two main ways you can earn income which include commissions and residual income.
A commission or initial payment is the money you receive when a client enrolls in a new plan.
This payment is paid to you directly from the insurance carrier.
When must a marketing sales event be reported to UHC
It needs to be reported to UnitedHealthcare prior to advertising and not less than 7 calendar days prior to the date of the event.
When conducting an event, agents should select a site that is compliant with the Americans with Disabilities Act (ADA).
What are informal sales events
Informal marketing/sales events are conducted with a less structured presentation or in a less formal environment.
They typically utilize a table, kiosk or a recreational vehicle (RV) that is manned by a plan sponsor representative who can discuss the merits of the plan’s products.
When you market Medicare Advantage and Part D plans what may you offer as a gift to induce enrollment in a plan
When you market Medicare Advantage and Part D plans, what may you offer as a gift to induce enrollment in a plan?
You may provide gifts or prizes to all potential enrollees during an event that do not exceed $15 in retail value.
Can you provide refreshments at an informal marketing sales event
Yes, but it depends on the food. Brokers are allowed to provide “refreshments and light snacks” at marketing and sales events.
However, brokers are not allowed to provide (or pay for) meals.
Can meals be provided at a Medicare educational event
You can still provide food and snacks at educational events, but you are also allowed to provide meals.
What is bundling at a sales event
Bundling is a marketing strategy where companies sell several products or services together as a single combined unit.
The bundled products and services are usually related, but they can also consist of dissimilar items which appeal to one group of customers.
When you market Medicare Advantage and Part D plans what may you
When you market Medicare Advantage and Part D plans, what may you offer as a gift to induce enrollment in the plan?
You may provide gifts or prizes to all potential enrollees during an event that do not exceed $15 in retail value.
What is Medicare solicitation
People representing Medicare plans aren’t allowed to: Ask for your personal information (like your Medicare, Social Security, bank account, or credit card numbers) over the phone unless it’s needed to verify membership, determine enrollment eligibility, or process an enrollment request.
How do you attract Medicare patients?
- Home Health Care
- Health Screenings
- Mental Health Services
- Telehealth
- Patient-Provider Matching
What type of events need to be reported to UnitedHealthcare
UnitedHealthcare policy requires that all events, educational and/or marketing/sales (including formal and informal), be reported to UnitedHealthcare prior to any advertising and no less than 7 calendar days before the date of the event.
What are UnitedHealthcare’s event cancellation reporting rules
Event cancellations using this submission method must be submitted at least 6 business days before the event date.
Advertised events cancelled less than 7 calendar days before the event date must send a UnitedHealthcare representative at the originally scheduled event date and time.
What must all Medicare Advantage sponsors have in place
Medicare Advantage Plans Must Follow CMS Guidelines In the United States, according to federal law, Part C providers must provide their beneficiaries with all services and supplies that Original Medicare Parts A and B cover.
They must also provide any additional benefits proclaimed in their Part C policy.
What are three sources of revenue for Medicare Advantage plans?
- Payroll taxes paid by most employees, employers, and people who are self-employed
- Other sources, like these: Income taxes paid on Social Security benefits
Can you solicit Medicare Advantage prospects through email
The only caveat: If you are initiating contact via email, you’re required to include an opt-out opportunity.
Direct unsolicited contact, such as text and direct messaging over social media, falls into the same category as unsolicited phone calls and door-to-door solicitation.
This means it is not permitted.
When can telephonic contact with a Medicare eligible consumer be made
When can telephonic contact with a Medicare eligible consumer be made? When the consumer consented to be contacted for sales activities, subsequent telephonic contact has not yet occurred, and the permission has not yet expired.
Why am I getting so many calls about Medicare
Scammers tend to call when there’s a change in the Medicare program, such as an increase in the monthly Part B premium or updates to Medicare coverage guidelines.
They may also call during open enrollment, which is when people are most likely to be thinking about switching Medicare plans.
Which of the following is not considered unsolicited contact with Medicare eligible consumer according to CMS
Which of the following is not considered unsolicited contact with a Medicare eligible consumer according to CMS regulations and UnitedHealthcare’s rules, policies, and procedures?
Mailing a marketing brochure to the consumer via postal mail.
Citations
https://carefreeagency.com/pdfs/Contacting_Medicare_Beneficiaries_%E2%80%94_Websites_&_Social_Media_Guidance.pdf
https://www.excelsiorinsurance.com/medicare-marketing-guidelines/
https://www.agentpipeline.com/2017/06/compliant-medicare-sales-marketing-and-educational-events/
