A keyword setting that allows you to exclude your ad for searches that include the exact keyword phrase.
Searches may include additional words, and the ad won’t show as long as the keywords are included in the search in the same order.
What is keyword level
Keyword Difficulty (also known as “SEO difficulty” or “keyword competition”) is the process of evaluating how difficult it is to rank in Google’s organic search results for a specific term.
A keyword’s difficulty is based on a number of different factors, including domain authority, page authority, and content quality.
Does broad match still exist
Broad match modifier as a separate matching behaviour is no longer available. This change means that existing BMM keywords will behave exactly as if they were phrase keywords and you are no longer able to create new BMM keywords.
What are close variants
Close variants allow keywords to match to searches that are similar, but not identical to the targeted keyword, and help you connect with people who are looking for your business—despite slight variations in the way they search—reducing the need to build out exhaustive keyword lists to reach these customers.
How do I optimize keywords for SEO?
- Audit Your Current On-Page SEO
- Find Keywords for Your Site
- Map Your Keywords
- Add Keywords to Your Site
- Avoid Keyword Stuffing
- Don’t Forget Your Target Audience
Is broad match discontinued
Broad match modifier as a separate matching behavior is no longer available.
What is automatic and manual targeting Amazon
Automatic targeting is the easiest and quickest way to get started. Amazon does the work for you – matching your ads to shopping queries and products.
For advertisers with more targeting experience, manual targeting gives you greater control over when and where your ads appear.
How is a Ppc campaign structured?
- Create a separate Search campaign for brand keywords
- Don’t target more than one network in one campaign
- Create a campaign structure that will support your goals
- Settle on a naming convention that will be clear to anyone managing the campaigns now and in the future
How many types of targeting is possible in the auto campaign
There are 4 targeting groups: Close match, Loose match, Complements and Substitutes.
What is broad phrase exact
This means that both the order of the words and each component of the keyword must be identical – i.e. an Exact Match.
Unlike Broad Match or Phrase Match, your ad will not be shown on the search results page if the customer enters additional words before or after the keyword.
How many ad groups are in the Amazon campaign
Simple, only create one ad group per campaign. Although this might be a tiny bit more tedious than creating multiple ad groups, it ensures that the entire budget flows directly into that one ad group, which flows directly into the keywords.
What are ad group types?
- Universal
- Global
- Domain Local
What are three principles of SEO?
- Make sure your pages link to each other so your link equity is spread out
- Flatten your blog
- Nofollow links to sites with which you don’t want/need to share link equity
- Noindex pages that must be on your site, but do not need to rank
- Delete old articles that don’t rank
What is ADD group in PPC
Basically an Ad Group is the container for your keywords in your search marketing campaigns.
PPC advertising is structured such that you first create an account, then create an ad campaign, which is home to Ad Groups.
Those Ad Groups then house: Keywords. Text ads.
What is SEO in digital marketing
SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
How do you calculate ACoS PPC
Calculate your ACoS with this formula: ACoS = Total Ad Spend / Total sales.
Here’s a good example of an ACoS calculation: If your ACoS is 25%, then that means you paid $0.25 for every dollar you made, or $25 for every $100 you made (we’re only considering Ad Spend here, not production costs, Amazon fees, etc.).
What is back end SEO
Technical, back-end or off-page optimization allows search engines to better understand the purpose of your website.
Technical components cannot be seen by a user. They can only be seen by search engines, crawlers, and bots.
How do you calculate CPC
CPC means “cost per click”, so the formula for it is as follows: CPC = total_cost / number_of_clicks You may also caluclate it from CPM and CTR: CPC = (CPM / 1000) / (CTR / 100) = 0.1 * CPM / CTR
Which metric is used to measure efficiency in sponsored ads campaigns
Advertising Cost of Sales (ACoS) ACoS is the metric Amazon uses to measure advertising efficiency.
It is calculated using ad spend divided by revenue multiplied by 100. ACoS is the ratio of ad spend to sales and indicates how well your ads are performing in relation to your ad spend.
What is TACoS in Amazon
Amazon TACoS (Total Advertising Cost of Sales) is the hottest buzz for the sellers on Amazon.
For the past few months, TACoS Amazon’s advertising KPI has become an important measure to understand how an advertisement or Amazon PPC campaign affects the long-term growth of their business.
What is difference between auto and manual campaign
There are 2 main types of campaigns that can be used for Sponsored Products: Automatic and Manual.
Automatic campaigns cast a wide net and help to identify what search terms are working best for your products.
Manual campaigns offer a seller more control since they have the ability to refine keywords.
What does New to brand metrics show
New-to-brand metrics give visibility to advertisers to determine whether an ad-attributed purchase was made by an existing customer or a new buyer for the brand’s product on Amazon within a year.
What is difference between ad group and campaign
An ad group contains one or more ads that share similar targets. Each of your campaigns is made up of one or more ad groups.
Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.
What is Acos formula
Amazon ACOS is calculated by dividing ad spend by ad revenue, then converting it to a percentage.
For example, if you spent $50 on an ad campaign and earned $100 from it, your Amazon ACOS would be 50%.
ACOS = (ad spend ÷ ad revenue) x 100.
What is ACoS vs ROAS
ACoS (Advertising Cost of Sale): shows how much you spent on ads to gain a dollar from attributed sales.
ROAS (Return on Ad Spend): tells you how much money you earn for every dollar you spend on advertising.
What is the common goal when running an automatic campaign
The main goal of running an Automatic campaign is to obtain online shoppers’ search term data.
Automatic Campaigns allow sellers to discover long-tail keywords they may have never guessed that people would search for.
What ACoS percentage is good
The average ACoS is about 30%, but it is going to modify depending on your strategy and goal.
Typically, you should aim for an ACoS of around 15-20%. To maximize your bottom line, the cost of your products has to be higher than your ad spend.
What’s the difference between TACoS and ACoS
TACoS stands for “Total Advertising Cost of Sales” and is a measurement of your reinvestment into Amazon Ads.
ACoS, on the other hand, stands for “Advertising Cost of Sale” and is a more specific measurement of how your ads are performing without considering total Amazon sales or profit margins.
Citations
https://support.microsoft.com/en-us/office/acos-function-cb73173f-d089-4582-afa1-76e5524b5d5b
https://help.ahrefs.com/en/articles/2084360-what-is-the-relationship-between-paid-keywords-and-paid-traffic-value
https://support.google.com/google-ads/answer/10286719?hl=en
https://blog.tbhcreative.com/2021/03/keyword-planning-do-keywords-have-to-be.html
