A pillar blog post is an in-depth blog post, to be published on a company blog, that covers all aspects of a specific topic.
These blog posts are 1,500 to 3,000 words long, and they are optimized for search.
What is pillar cluster strategy
Pillar cluster models use internal links to show a webpage’s relationship to related content on the site, which can improve its search engine ranking.
The links tell the search engine algorithms that the page is a part of a larger resource, increasing its value to users.
Related: Become an SEO Expert.
What are cluster pages
“Cluster” or supporting pages that cover related topics in more depth. A cluster page tends to have a narrower focus on a specific user intent.
This approach isn’t just “find a long-tail keyword and write about it.” It’s about going deep on a particular topic.
Internal linking between all of the pages.
What are the 3 pillars of SEO
The Three Pillars Of SEO: Authority, Relevance, And Experience.
How the pillar and cluster content strategy can impact your website’s ranking
Creating a pillar page and topic clusters is not easy. It is time-consuming. If used properly, this strategy can increase your website traffic, improve rankings and vastly improve your visitor’s experience.
But if executed improperly, this strategy can negatively impact your site’s SEO.
How do you write a pillar post?
- 1) You Need to Decide What the Ultimate Goal of the Post Is
- 2) Write a Strong Call to Action
- 3) Choose a Topic
- 4) Pick a Post Type
- 5) Find the Angle You Wish To Portray
- 6) Choose the Keyword or Keywords
- 7) Write Your Outline
- 8) Identify Any Available Media Opportunities
What does running from pillar to post mean
If someone goes from pillar to post, they are forced to keep moving from one place to another: My parents were always on the move and so my childhood was spent being dragged from pillar to post.
Somewhere, anywhere, nowhere, or everywhere.
How long is pillar content
Generally, they are longer than 500 words and have lots of very practical tips or advice.
This article you are currently reading could be considered a pillar article since it is very practical and a good “how-to” lesson.
What are the 5 Pillars of social media marketing
Then, you’ll discover the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and paid social media.
What are topic pages
Just to make sure we’re talking about the same thing, topic pages (also variously called hub pages, niche pages and more) are content aggregators that pull in content related to a specific subject.
How many words should a pillar post be
How long should pillar pages be? Pillar pages should be around 4,000 words, since they are supposed to cover significantly more content than an average blog post.
A pillar page is your attempt at being the all-encompassing guide to any given subject available on the Internet as a blog post.
What are the key components of a landing page?
- A main headline and a supporting headline
- A unique selling proposition
- The benefits of your offering
- Images or video showing context of use
- Social proof
- A reinforcement statement
- A closing argument
- A call to action
How many content pillars should I have
Well, while there are no set rules on how many content pillars you should have, we think three to six content pillars can create a nice balance.
Within that, your content pillars might vary by channel. Your content pillar may not even be a topic.
What are the 5 key pillars for epic content
Growing brand awareness. Building trust. Create credibility. Promote industry “thought leadership”
What is a staple blog post
Staple Articles These are in-depth articles and include how-to posts, and list posts. These posts involve research and are more in-depth and require a lot more time.
What is a good landing page
A landing page should be informative and direct, but also attention-grabbing and welcoming. It may seem like the content of your landing page is the focus, but the design is equally as important.
Landing pages are critical to converting your visitors into customers.
What is a cluster content
Content clusters are an SEO strategy designed to optimize a website’s structure and internal linking by organizing content around topics into pillar and cluster pages.
It means using different levels of web pages to carefully organize your content according to how relevant it is to a given topic.
What were 3 of the key elements to a landing page
Landing pages are most successful when created with certain essential elements. Clear and compelling copy, concise forms and the perfect call-to-action are three essentials elements that you must consider when creating a landing page for your small business‘ next marketing campaign.
What is the topic cluster model
Topic clusters are groups of related content that collectively cover a broad subject area.
The topic cluster model is built on a hub-and-spoke framework which includes pillar pages, cluster pages, and internal links.
What are 3 of the 8 elements of a great landing page discussed in the landing page video?
- A unique selling proposition (USP)
- A hero image or video
- The benefits of your offering
- Some form of social proof
- A single conversion goal (or your call to action)
What are the main components of a topic cluster
From an information architecture perspective, the main components of a topic cluster are the following: A pillar page is located at the top of the cluster and introduces the main topic.
The pillar page links to the cluster pages. Each cluster page details one part (a subtopic) of the main topic.
What are topic clusters HubSpot
What is a Topic Cluster? A topic cluster is an organic search tactic in which multiple pieces of content around the same topic are linked and grouped together in order to help your website increase topical authority and rank for relevant keywords.
What are the purpose of topics and subtopics HubSpot
Creating content that’s organized by topic and subtopic helps search engines understand what your website is about.
In the long term, this strategy improves how your content performs in search results.
Please note: creating topic clusters in HubSpot does not affect your website’s SEO directly.
How many stages are in SEO
These stages not only describe the state of the business or website, but also what metrics you’ll be focusing on for them to push them into the next stage.
Let’s explore the three stages of SEO: visibility, acquisition, and engagement/conversions.
What are subtopics on a website
Subtopic keywords address a specific question about your pillar page topic. This piece of content should include a link back to your pillar page to drive traffic to your website.
Is SEO useful for business
SEO has major benefits for websites and can lead to long-term exponential growth. Brands that invest in SEO can build credibility and trust with audiences, making it a pivotal part of a digital marketing strategy.
Can you use HubSpot for SEO
Is HubSpot Good for SEO? The HubSpot platform is full of features that are great for SEO.
The HubSpot Marketing Hub includes a built-in SEO tool, while its CMS Hub lets you build website pages with reminders to help you optimize each page for search.
What are 3 main areas of SEO
This is a complete guide to the three components of SEO. Which are Technical SEO, On-page SEO, and Off-page SEO.
How do you organize topic clusters?
- Understand the essential parts of a topic cluster
- Conduct a Content Audit
- Identify the main topics and subtopics
- Strategize your subtopics
- Conduct your keyword research
- Map your existing content into your topic cluster
- Identify Content Gaps
- Create a content creation strategy to fill the gaps
What does E-A-T stand for in SEO
E-A-T means Expertise, Authoritativeness, and Trustworthiness. E-A-T is part of Google’s algorithm and baked into Google’s Search Quality Evaluator Guidelines.
References
https://unbounce.com/landing-page-articles/the-anatomy-of-a-landing-page/
https://www.newbreedrevenue.com/blog/hubspot-topic-cluster-tool
https://uplandsoftware.com/kapost/resources/blog/content-pillar/
https://www.indeed.com/career-advice/career-development/pillar-cluster-model
https://surferseo.com/blog/framework-for-pillar-pages/
