First, let’s explain primary keywords. These are the main keywords that most closely describe your business.
So, for example, a primary keyword might be “bike”. Secondary keywords are those that add a bit more detail to those initial keywords and are often more related to searcher intent.
What is a high value keyword
High Value Keywords Some keywords have high commercial intent, meaning that they are more likely to drive a purchase.
As an example, you can see here that the keyword “personal injury lawyer” has an estimated Cpc value of $110!
That means advertisers are willing to pay $110 every time someone clicks their ad.
What are three principles of SEO?
- Keyword Optimization
- Title Tags
- Meta Description
- Publish High-Quality Content
- SEO Audit
- Conclusion
How do I use keyword planner?
- Step 1: Set up a Google Ads Account
- Step 2: Access Google Keyword Planner
- Step 3: Try the Discover New Keywords Option
- Step 4: Try the Get Search Volumes and Forecasts Option
What is a match type
A match type is a keyword setting in Apple Search Ads Advanced search results campaigns that helps you control how your ads are matched to user searches.
There are two types you can apply: Broad match and exact match. We recommend you run campaigns with both match types to ensure good coverage and performance.
How many options are available in the match type
Even though the table from Google shows five match type options, technically there are only four match types: exact, phrase, broad, and negative.
The fifth option, broad match modified (BMM), is a broad match keyword with a special notation.
Which match type is the best for an online retailer and why
Though three match types exist, you should only use exact match and phrase match in 95% of cases.
Organizing campaigns per match type is no longer relevant. Broad match keywords are mostly irrelevant for eCommerce, and Dynamic Search Ads are a much better solution to keyword research.
Should I use broad match or phrase match
If you want to reach a more specific audience than broad match would reach but don’t need the search term to match your keyword exactly, phrase match is an excellent in-between choice.
If you want to advertise a specific product and only reach users interested in that product, you may want to use phrase match.
What is broad match type Amazon
Broad Match What this means is that your keyword(s) will be matched to search terms that not only match your keyword but are also related to your keyword.
This might include synonyms, misspellings, and variations of your keyword. Let’s quickly break this down.
Your product is Kylo Ren t-shirts.
What is default CPC
Max CPC (Cost Per Click): The amount you are willing to pay every time a user clicks your ad.
Default CPC (Cost Per Click): A Default CPC is set for each ad group and is the amount you will bid for a keyword associated with that ad group that has not had its Max CPC customized.
What is a good average CPC
In summary, a good cost-per-click is determined by your target ROI. For most businesses, a 20% cost-per-acquisition, or 5:1 ratio of revenue to ad cost, would be acceptable.
Why is Ctr important
CTR is an important metric because it helps you understand your customers—it tells you what works (and what doesn’t work) when trying to reach your target audience.
A low CTR could indicate that you’re targeting the wrong audience or that you’re not speaking their language persuasively enough to convince them to click.
Citations
https://www.venveo.com/blog/all-about-keywords-what-they-are-why-they-matter-and-how-to-use-them
https://www.webstrategiesinc.com/blog/what-is-a-good-cost-per-click-cpc
https://www.revenueriver.co/thecuttingedge/the-cost-of-buying-keywords-on-google
https://www.thehoth.com/learn/seo/keyword-research/keyword-value/
