Target impression share is an automated bidding strategy that sets bids with the goal of showing your ad on the absolute top of the page, on the top of the page, or anywhere on the page of Google search results.
What are on target impressions
For a given plan, in addition to on-target reach (also known as “on-target people reach”, described above), you can also see on-target impressions.
This is simply the number of impressions estimated to be shown to people matching your target demographic.
How do you calculate Target impression share
Impression share is calculated by dividing the number of impressions received by the number of total impressions that the ad was eligible for.
When would you recommend your client to use Target impression share
You could focus on Target Impression Share to ensure your brand is showing up when customers are conducting important searches nearby.
Target Impression Share won’t be applicable for every situation, so continue to align your bidding strategies to your campaigns’ goals.
What does impression share mean
Impression share shows you how the performance of your ads compares with the performance of others’ ads.
This metric is calculated by taking the number of impressions your ad received divided by the total number of impressions your ad was eligible to receive.
Why is impression share important
Your impression share tells you how well your ad is performing compared to its total potential audience, it can help increase engagement with potential customers, and it will help make you look superior to your competitors for those given searches; helping with your overall ROI from your digital marketing ads.
What affects impression share
Impression share = impressions / total eligible impressions Eligible impressions are estimated using many factors, including targeting settings, approval statuses, and quality.
Impression share data is available for campaigns, ad groups, product groups (for Shopping campaigns), and keywords.
How can we increase impression share
Increase your bid: Raising your bid can improve the likelihood that your ad will show in a more prominent position.
Increase your budget: If your budget runs out before the end of the day, increasing your budget can improve the likelihood that you’ll be shown in a prominent position.
Can you get 100% impression share
Impression share metrics are often used as the key indicator of one’s market share.
A 100% impression share would indicate that you are reaching the entire traffic volume.
What does it mean to have high impression share
Absolute top impression share (ATIS) is the percentage of your Shopping ad impressions that are shown in the most prominent Shopping position.
There’s only one “absolute top impression” per auction so your absolute top impression share is an important indicator of your overall prominence.
What is good Display impression share
The higher the impression share the better. Display Impression Share can show you how effective our targeting is on the Google Display Network.
A low impression share (<10-20%) can suggest that the bids or budget are too low.
What does low impression share mean
Impression share (IS) is the number of impressions you’ve received divided by the estimated number of impressions you were eligible to receive.
A low impression share on the Search Network means your keywords are matching customer searches, but your ads aren’t appearing due to other issues.
What is a good impression share percentage
95% impression share should be considered good in case of branded keywords and in case of non-branded keywords 80% should be the bench mark.
But if your keyword is very competitive and you have a limited budget then you should expect and aiming for search impression share near to 60%.
What is impression share lost to budget
Search Lost Impression Share (Budget) is the percentage of Search Impression Share lost out of the total eligible impressions, due to campaign budget.
It is generally measured at the campaign level on digital advertising platforms.
How do I report an impression share?
- Navigate to an advertiser, a Google Ads, Microsoft Advertising, or Yahoo! Japan engine account, or lower scope
- Click the Engine Accounts, Campaigns, Ad groups, or Keywords tab
- Optionally use a filter to display just the campaigns or ad groups you’re interested in
What is activity impression
The Target Activity Impressions metric is simply how many times a response was returned from Target for a particular Activity.
Two activities that target the same selector for an offer will not be deduplicated and both will count as an impression if the user qualifies for both.
What are impressions SEO
An impression means that a user has seen (or potentially seen) a link to your site in Search, Discover, or News.
What is meant by impressions in Google Ads
How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.
Note: If your ad or keywords aren’t receiving enough impressions, read Issues with fluctuating impressions.
How do I get 100% impression share on Google Ads?
- Focus on Ad Quality
- Keyword Match Types Matter
- Negative Keywords are Saviors
- Increase Your Keyword Bids
- Learn More About Accelerated Ad Delivery
- Use Placement Targeting
- Geo-Targeting
- Time-Targeting
What does target CPA mean
Target CPA (or cost per install/cost per in-app action for App campaigns) This is the average amount you’d like to pay for a conversion.
The target CPA you set may influence the number of conversions you get.
What is difference between clicks and impressions
Click: A click from Google News that landed the user on your property. Impression: How many links to your site a user saw on Google News.
Impressions are counted only when the link is scrolled into view.
What are the three marketing objectives that can be met via targeting on Google display ads?
- Build awareness
- Influence consideration
- Drive action
What are the conditions of an impression to be counted as viewable in the VCPM bidding strategy
An ad is counted as “viewable” when 50 percent of your ad shows on screen for 1 second or longer for Display ads, or plays continuously for 2 seconds or longer for video ads.
What is targeted reach
The number of people within your campaign’s defined target audience that you’re expected to reach.
On-target reach is based on age, gender and geographic location of your target audience.
What does target ROAS mean
Your target ROAS is the average conversion value (for example, revenue) you’d like to get for each dollar you spend on ads.
Keep in mind that the target ROAS you set may influence the conversion volume you get.
For example, setting a target that’s too high may limit the amount of traffic your ads may get.
How do you calculate percentage of impressions
This metric is calculated by taking the number of impressions your ad received divided by the total number of impressions your ad was eligible to receive.
Why do impressions decrease
One of the major reasons behind the steep drop in impressions is low budget.
This can happen if the budget is very low in your account and the system fails to warn you or you failed to notice the warning.
What is an eligible impression
An event that occurs when your ad was involved in an auction. When multiple campaigns targeting the same hotel ID and user country enter an auction, eligible impressions are shown only for the winning campaign.
Which targeting option is best for influencing consideration
Custom Intent targeting option is best for influencing consideration. Safe, Secure, and Reliable Service.
How does Target CPA work
Target CPA bidding uses your conversion tracking data to avoid unprofitable clicks and get more conversions at a lower cost.
Based on your campaign’s history of conversions, Target CPA bidding automatically finds the optimal cost-per-click (CPC) bid for your ad each time it’s eligible to appear.
How do you calculate impressions
Here’s how impressions and budgets are calculated: Impressions × CPM ÷ 1,000 = Budget.
Budget ÷ CPM × 1,000 = Impressions.
Sources
https://www.klipfolio.com/metrics/marketing/search-lost-impression-share-budget
https://www.whitesharkmedia.com/blog/ppc/a-guide-to-properly-use-target-cpa/
https://support.google.com/google-ads/answer/2390684?hl=en
https://support.google.com/google-ads/answer/6310?hl=en
https://www.klipfolio.com/metrics/marketing/search-lost-impression-share-rank
