A bid amount that applies to all of the keywords and placements in your ad group that don’t have individual bids.
This bid sets the maximum amount that you’re willing to pay for each click on your ad for any keyword and placement without its own bid.
What is the high runner strategy
A “high-runner” strategy allows you to price some products higher to recoup losses on a few loss leaders used to optimize volume.
If there were 20,000 seats for a concert venue, the last ticket sold for a class of seat should not be priced the same as the first, as it is infinitely more valuable.
What is below the fold on Amazon
The Detail Page Center Billboard is located in the middle of the Detail Page where customers research Amazon products.
Combined, these products give advertisers the space to achieve a wide range of objectives including brand awareness and direct response goals.
What is a paperclip campaign
During World War II, Norwegians wore paper clips on their lapels as a symbol of opposition to Nazism.
This humble item now forms the basis of two remarkable programs, teaching the lessons of the Holocaust to students here in Colorado and in Appalachian Tennessee.
What is Btf content
Below the Fold (BTF) is the area not visible to a user when landing on a webpage.
Retailers commonly use this area to focus on content, product information and features – reserving placements above the fold (the visible area) for a call to action, or catchy visual.
The relevance of the fold today is debated.
What does PPC mean in marketing
• PPC or pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked.
Simply, you only pay for advertising if your ad is actually clicked on. It’s essentially a method of ‘buying’ visits to your site, in addition to driving website visits organically.
What is a Dsp campaign
A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory.
Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video.
DSPs are integrated into multiple ad exchanges.
What is ATF and BTF
What is Above the Fold (ATF)? Definition. Above the Fold is the site area we see when a website is loaded, without having to scroll down.
The content we see after scrolling is called Below the Fold (BTF). This term is particularly important in web design, online advertising and e-mail marketing.
What is difference between SEO and PPC
Improvements to SEO can help your website rank higher on Google search by making it more relevant to users, while PPC ads like Google ads are paid online advertisements which allow businesses and website owners like you to bid on the chance to show an ad next to searches on Google.com.
What is the difference between ROAS and ACoS
ACoS (Advertising Cost of Sale): shows how much you spent on ads to gain a dollar from attributed sales.
ROAS (Return on Ad Spend): tells you how much money you earn for every dollar you spend on advertising.
Is jungle scout better than helium
If you’re going to pay for a tool, Jungle Scout is the clear winner this year.
Either their $29/month plan or their $49/month plan performs adequately well. However, if you’re just starting, Helium 10 has an excellent free plan if you can live with a very limited number of searches each month.
How do I get paid per click
Advertising networks such as Google AdSense are some of the easiest ways to make money with pay per click.
Website owners only register with an advertising network and place the code provided by them on their website.
Google AdSense is one of the best choices, but it requires approval once you register.
What is the difference between helium 10 and jungle scout
Jungle Scout’s 84.1% accuracy is notably higher than Helium 10’s 74% accuracy, and that 10 percentage point difference exposes your business to more risk.
You’re risking money each time you rely on data that is inaccurate. That significant difference in accuracy could mean fewer sales, less revenue, or increased costs.
What is PPC management services
Definition: Pay-Per-Click (PPC) management is the process of overseeing and managing a company’s PPC ad spend.
This often strategies and ad buys while minimizing the overall expenditure.
What is PPC spend
PPC Spend is an estimation of the websites’ spending on PPC search terms over the analyzed period.
This metric allows you to analyze keywords attached to Google Search and Shopping (PLAs) ads.
What are examples of SSP?
- Google Ad Manager
- OpenX
- Xandr (formerly AppNexus) Xandr has a broad offering of solutions from an SSP to a DSP and ad exchange
- Pubmatic
What does DSP driver mean
Amazon has more than 115,000 drivers working under independent small businessesDelivery Service Partnerswho deliver Prime packages to doorsteps with one-day shipping.
Citations
https://www.adbadger.com/blog/amazon-ppc-education/amazon-ppc/
https://www.sellerapp.com/blog/amazon-advertising-strategies/
https://infotrust.com/articles/everything-you-need-to-know-about-amazon-sponsored-products/
https://support.similarweb.com/hc/en-us/articles/360018815797-PPC-Spend
https://www.helium10.com/blog/amazon-ppc-campaign-structure/
