What is Audience extension? Audience extension expands a target audience through the purchase of additional uniques or similar audiences from an outside source, in order to increase the reach (size) of a particular campaign.
Audience definitions are matched against a population (group) of user profiles.
How do you plan a display campaign?
- Identify your goals
- Choose a budget and bidding strategy
- Find your target audience
- Create responsive display ads
- Understand performance management tools and features
What are display keywords
Display Network keywords help you connect your campaigns to likely buyers. For example, if your most likely customers hike, you might add keywords around hiking or the outdoors.
Google Ads will find relevant websites that include your keywords as well as relevant audiences interested in those keywords.
How do I turn off audience expansion
To enable or disable Audience Expansion, scroll down to the bottom of the Audience section, and check or uncheck the box next to Enable Audience Expansion.
Read more about how Audience Expansion appears in your demographic reporting.
What is Viewable cpm bid
The Viewable CPM bid strategy lets you bid on 1,000 potential viewable impressions. Then, you only pay for the successful, viewable impressions.
As Google explains it, “Viewable CPM lets you bid on the actual value of your ad appearing in a viewable position on a given placement.”
How do you remove the audience from Youtube?
- On a computer, go to studio.youtube.com
- From the left menu, select Content
- Go to the video you’d like to edit and under Restrictions, select Made for kids
- Click Review audience setting
- Under Audience, select “No, it’s not made for kids.”
How can you improve click share
Your eligible clicks can grow. If total clicks available are growing faster than the clicks you receive, click share will go down.
To increase your click share, you may need to increase your bids, improve the quality of your ads, or add more ad extensions.
How does GDN work
Google Display Network targeting allows you to set where or when your ad is shown based on features of your ideal audience, such as their interests, age, or gender.
This means your ad can show up on sites related to your business, or to users who match the specific criteria that you’ve specified.
What is display expansion
“Display Expansion” allows an advertiser to quickly and easily show text and image ads on the Google Display Network to users based on their search intent.
What’s one reason to use a responsive
The correct answer is: You want to increase ad performance. The one reason to use responsive is that this campaign performs better.
What happens when a campaign consistently meets its average daily budget
What happens when a campaign consistently meets its average daily budget. Explanation: Ads in that campaign will show less often than they could, if a campaign consistently meets its average daily budget.
If you have a limited budget, you want to make the most of every cent you spend on your advertising campaign.
How do you activate detailed expansion
To use targeting expansion, go to your ad set, then Audiences. Find the Detailed Targeting section, then click to check the box next to the “Expand detailed targeting” option.
Check the box to enable targeting expansion.
What are the 4 types of keywords
When researching to discover a user’s intentions behind making a search, we can classify all keywords into four main categories of intent: commercial, transactional, informational, and navigational.
We’re going to identify what these types are with a short breakdown of each type.
What is a good Quality Score
A good quality score should be considered from 8 to 10 but of course, you can’t find it for every keyword because quality score may vary from low commercial intent to high commercial intent keywords.
7 is a good quality score for low intent keywords but for competitor keywords you should always aim for more than 3.
Why is CTR low
A low CTR could indicate that you’re targeting the wrong audience or that you’re not speaking their language persuasively enough to convince them to click.
Let’s take the example of a paid search ad campaign that directs people to your website, e-commerce store, or landing page.
Sources
https://school4seo.com/google-display-exam/which-statement-is-true-about-the-value-of-google-display-ads/
https://school4seo.com/google-display-exam/whats-an-advantage-of-responsive-display-ads/
https://valassis.com/blog/considerations-for-marketers-advertising-frequency/
https://www.linkedin.com/help/lms/answer/a424655/targeting-options-for-linkedin-advertisements?lang=en