Responsive search ads let you create an ad that adapts to show more relevant messages to your customers.
Enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google ads automatically tests different combinations and learns which combinations perform best.
What is ETA and RSA in Google Ads
Share. We have a lot of experience running both Responsive Search Ads (RSAs) and Expanded Text Ads (ETAs) for our clients, but how do the two compare, and is one better than the other?
Before we can get to the subject of RSA vs ETA Google ads, we need a solid understanding of each.
What does RSA mean in advertising
Google’s Responsive Search Ads (RSA), which have been available in Beta since the spring of 2018, allow businesses to reach more people with relevant text ads.
Unlike Expanded Text Ads (ETA), RSAs allow for up to 15 headlines and 4 descriptions.
How do I create a Google ad RSA
How do I create responsive search ads in Google Ads? To create an RSA, click on the plus sign to create a new campaign.
You’ll then be guided to create each different component of a responsive search ad—the Ad’s Final URL, the Display url path fields, up to 15 different headlines and up to 4 different descriptions.
How do I set up an RSA ad on Google?
- Create a website remarketing list
- Add the remarketing tag from Google Ads to your site (this can go on every page)
- Add this remarketing list to existing campaigns and ad groups
Do RSA ads have ad extensions
Ad extensions can be used on RSA’s just like they can on expanded text ads.
You can use your existing ad extensions or create new ones just make sure you’re using them.
To add ad extensions go to the extensions tab and click the big blue + symbol, you can then select the type of ad extension you’d like to use.
What is DSA in Google Ads
Dynamic Search Ads headlines are dynamically generated headlines that target relevant searches based on the user’s search and the text that’s most relevant to your landing page or domain.
What does RSA mean in digital marketing
Google recently released a new type of search ads; the responsive search ad (RSA).
With this powerful new type of Ad, it will become easier than ever to get relevant ads in front of your customers.
What is ETA and RSA in Google
When it comes to Google search ads, there are two main formats: the Expanded Text Ads (ETAs) and Responsive Search Ads (RSAs).
What are RSA in social media
Responsive search ads (RSAs) are a new form of search ad that allows you to input as many as 15 headlines and four descriptions into the ad.
Google then automatically tests different combinations of ad copy and slowly begins to favor the highest performing combinations.
What is an RSA in search
Responsive Search Ads (aka RSA’s) are a new format of Google Search Text Ads, that leverage the power of Google’s machine learning technology to quickly test various combinations of your advertising messages and ultimately serve the best adverts to your customers.
How do I write an RSA ad?
- Write concise and distinctive headlines
- Use at least three popular keywords in the headline
- Use call-to-action words
- Highlight unique selling points
- Pin key elements to optimize visibility
When can I use Google DSA ads
Dynamic Search Ads are the easiest way to find customers searching on Google for precisely what you offer.
Ideal for advertisers with a well-developed website or a large inventory, Dynamic Search Ads use your website content to target your ads and can help fill in the gaps of your keyword based campaigns.
How do I set up Google DSA ads?
- Click New ad
- Select Dynamic Search Ad
- Your Dynamic Search Ad headline, final URL and display URL will be dynamically generated, so just enter your description text
- Click Save and Continue
How do I optimize RSA ads?
- Utilize your ETAs for pinning
- The more headline variants, the better
- One RSA per ad group
- Analyze asset performance ratings
- Use more ad extensions
What is RSA copy
Responsive search ads (RSAs) adapt ad copy to display more relevant messages to potential customers.
What are types of Google Ads?
- Search (text ads on Google search results);
- Display (image ads on websites);
- Video (video ads on YouTube);
- Shopping (product listings on Google);
- App (your app promotion on many channels)
Are all Google Ads PPC
Google Ads is Google’s pay-per-click (PPC) advertising solution, which allows businesses to bid on keywords for a chance to show ads in Google search results.
When using Google Ads, you only pay when someone clicks on your ad to visit your site or call your business.
What is RSS digital marketing
An acronym for Rich Site Summary or Really Simple Syndication, RSS is a text-based format that delivers content from sites that are updated on a regular basis, such as news sites or blogs.
What are Google responsive ads
Responsive ads automatically adjust their size, appearance, and format to fit available ad spaces.
So a single responsive ad may appear as a small text ad in one place and a large image ad in another.
To create their ads, advertisers enter their assets (for example, headlines, descriptions, images, and logos).
What is the difference between Google Ads and Google AdWords
On July 24th, 2018, Google AdWords became Google Ads. The new Google Ads brand represents the full range of campaign types available today, including Search, Display and Video.
How do I run Google ads?
- Sign in to your Google Ads account
- On the left-side menu, click Campaigns
- Click the plus button , then select New campaign
- Select your advertising objective for the campaign
- Scroll down, then choose your conversion goals and click Continue
- Choose your campaign type and click Continue
How many RSAs should you have per ad group
There’s a limit of three enabled responsive search ads per ad group. At this point, Google is recommending two ETAs and one RSA per ad group.
Be mindful that there is solid logic behind limiting the number of RSAs per ad group.
What is Google Ads customer match
Customer Match lets you use your online and offline data to reach and re-engage with your customers across Search, the Shopping tab, Gmail, YouTube, and Display.
Using information that your customers have shared with you, Customer Match will target ads to those customers and other customers like them.
How do I retarget with Google Ads?
- Here’s a step by step walkthrough to getting started with Google Ads retargeting:
- Click “Audience sources” on the left-hand menu:
- Click on “Set up Tag” under “Google Ads Tag”:
- Hit “Save” to continue
- Choose how you want to install the tag:
What is the difference between ETA and RSA
Essentially, an RSA is exactly the same as an ETA with one major difference.
While ETAs can have only 3 headlines and 2 descriptions, an RSA can have up to 15 headlines and 4 descriptions.
However, the RSA will never show more than 3 headlines and 2 descriptions in any given ad.
What are two types of ads?
- Paid search advertising
- Social media advertising
- Native advertising
- Display advertising
- Print advertising
- Broadcast advertising
- Outdoor advertising
How does Google ads generate responsive search ads
Google Ads generates responsive search ads by mixes and matches headlines and description lines that have been provided.
What is an ETA ad
Expanded text ad format allowing for longer headlines and descriptions than standard text ads in paid search campaigns.
What is headline in Google ads
Headline. People are most likely to notice your headline text, so consider including words that people may have entered in their Google search.
Your text ad consists of three headlines where you can enter up to 30 characters each to promote your product or service.
Is Google AdWords free
Signing up for an account is free. You’ll only pay when your customers take action, like when they click your ad to visit your website or call your business.
To set you up for success, we’ll provide reports and insights so you can track your ad’s performance and costs.
Citations
https://support.google.com/google-ads/editor/answer/7023600?hl=en
https://support.google.com/google-ads/answer/6298?hl=en
https://www.g2.com/articles/types-of-advertising
