The Audience Taxonomy also provides a mechanism to make segmentation approaches much clearer (categorically) by introducing Tier 1 level labelling that designates whether the segment describes attribution that are demographic, interest-based, or purchase-intent based.
What is half of an 8.5 x11 page
Paper is folded in half. Final folded size (8.5×11 sheet) is 5.5×11.
What is K weight
Definition: K-Weight In Digital marketing, K-Weight refers to the size of an ad or piece of content in kB (kiloBytes).
Who defined the Internet architecture
RFC 1958; B. Carpenter; Architectural Principles of the Internet; June, 1996. What is the Internet architecture?
It is by definition a meta-network, a constantly changing collection of thousands of individual networks intercommunicating with a common protocol.
What are the Twitter categories?
- Automotive
- Beauty
- Books and Literature
- Business
- Careers
- Education
- Events
- Family and Parenting
What is super leaderboard
Super Leaderboards are generally used as regular ad units in multi-sized ad slots. They can also be used as Pushdown ad units.
This means the 970×90 appears across the top of a site when it first loads, pushing down the content.
What is viewability in dv360
What’s considered a “viewable” impression? A display ad is considered viewable when: At least 50% of the ad is visible for at least 1 second and the ad is less than 242,500 pixels (970 x 250).
At least 30% of the ad is visible for at least 1 second and the ad is 242,500 pixels (970 x 250) or greater.
What is the importance of targeting
Target marketing can connect your business with specific groups of people who are interested in your product.
It defines a section of prospects based on their unique needs and aims to serve them.
Use a targeting strategy to market your brand and ensure that customers buy your products and services.
What does viewability mean
What is viewability? Viewability is a measure of whether or not an ad had a chance to be seen by a user.
It gives marketers the base knowledge that their message was seen by a customer, and in digital, the actual number of times it appeared in front of users.
How do you create a taxonomy content?
- Collect information and keywords
- Draft a taxonomy design
- Build metadata taxonomy
- Test and review
- Ongoing governance and support
What is a media POV
A POV report focuses on selecting the best media vehicles for a business or organization to use in promoting its products, services or causes.
Basically, these reports analyze media outlets and your current and prospective clients, to see if the client’s target market will be served by advertising in a particular way.
What is a good click through rate on Twitter
Data shows the average Twitter CTR is 1.64%. According to SignUpTo, the more followers you have, the fewer clicks you’re getting on your tweets: Users with 50 – 1,000 followers had a 6.16% CTR.
Users with 1,000 – 5,000 followers had a 1.45% CTR. Users with 5,000 – 10,000 followers had a 0.55% CTR.
Sources
https://blog.hubspot.com/marketing/what-are-ad-networks
https://www.hitrefresh.co/blog/the-right-website-header-size-and-why-its-important
https://blog.hootsuite.com/twitter-ads/
https://support.google.com/displayvideo/answer/3214556?hl=en
