Below-the-line advertising is an advertising strategy where products are promoted in media other than mainstream radio or television.
Below-the-line advertising campaigns include direct mail campaigns, trade shows, catalogs, and targeted search engine marketing.
What is an above the line campaign
Above the line advertising – ATL is used when the focus is on mass media promotion to reach a large audience.
ATL includes media such as radio, TV, print media such as newspaper and magazines, and billboards.
What does a through the line campaign mean
Through the Line Through the marketing involves marketers to create marketing campaigns which include both ATL & BTL strategies.
It refers to 360-degree advertising where campaigns are developed with the vision of brand building as well as conversions.
What is above the line marketing
Above the line marketing, also called ATL advertising, is a less focused marketing technique that reaches a larger/wider target audience.
This is a more old-school approach that boosts brand awareness while promoting certain products and services.
ATL advertising strategies include: Television. Radio.
What is above and below the line promotion
Above-the-line tends to have a higher cost since the promotional methods used are less precise.
Below the line promotion. This concerns promotional activities where the business has direct control over the target or intended audience.
What is the difference between Above the line and below-the-line marketing
Above The Line, ATL Marketing refers to untargeted, massive campaigns to raise brand awareness and reach more people; while Below The Line, BTL Marketing, refers to the much smaller and highly targeted world of ads, aimed at individuals and with easy to track returns on investment and a definitive audience; and finally
Which of the following are different forms of advertising above the line advertising
ATL includes media such as radio, TV, print media such as newspaper and magazines, and billboards.
What are examples of below-the-line marketing?
- Sales promotion
- Direct marketing and direct mail
- Public relations (PR)
- Sponsorship
- Personal selling
- Branding and merchandising
- Packaging
- Telemarketing
What is an example of above-the-line promotion
A few examples of above the line marketing are Pepsi’s Super Bowl tv commercials, Apple’s iPod billboards, and magazine ads for Guinness.
Each technique was costly in their own way but also further pushed the brand’s messaging and kept the brand at the forefront of a large audience.
Is sponsorship below-the-line advertising
There are many methods of below-the-line, including sales promotions, direct marketing, personal selling and sponsorship.
Why is above the line promotion used
Above the line advantages Using ATL helps to reinforce a brand and give a memorable impression of what a brand is about.
For certain markets and products, ATL works better.
What is a TTL campaign
‘TTL Marketing’ stands for ‘Through the Line Marketing’. This kind of marketing is really an integrated approach, where a company would use both BTL and ATL marketing methods to reach their customer base and generate conversions.
What does below the line mean in budget
The below the line definition is income or expense in accounting which have no noticeable effect on company profits in the current period; however, it is an unofficial term.
This term is used by people in-the-know who deal with above and below the line items and account for expenses regularly.
What is a guerrilla campaign
Guerrilla marketing is a marketing tactic in which a company uses surprise and/or unconventional interactions in order to promote a product or service.
What does below the line mean
Below the line refers to line items in the income statement that do not directly impact a firm’s reported profits.
A firm may classify certain expenditures as being capital expenditures, thereby pushing them below the line by shifting them from the income statement to the balance sheet.
What is the main purpose of creating an ad campaign
Advertising campaigns are built to accomplish a particular objective or a set of objectives.
Such objectives usually include establishing a brand, raising brand awareness, aggrandizing the rate of conversions/sales.
What are the disadvantages of Above the line promotion
The disadvantages of above-the-line largely relate to cost; prime time slots demand prime rates and it can be difficult to track back your investment.
There is also little opportunity to target in any sophisticated way; of course certain television channels can be selected based on audience.
What is meant by below-the-line media
Below-the-line promotion is the use of promotional methods that can be controlled by the company selling the goods or service, such as in-store offers and direct selling.
Compare above-the-line promotion. [business] The advertising campaign will be supported by a PR and below-the-line promotion.
What are the examples of above-the-line
ABOVE THE LINE ADVERTISING (ATL) Examples of ATL advertising include those that run on the following mediums: Television, Radio, Print (magazines & newspapers), etc.
Why is it called below the line
If something isn’t above the line in the budget, then it is below the line.
Above the line vs below the line, there is no middle ground. Below the line’s meaning is twofold in production.
The term relates to both the division of a film’s budget, and the division of a film’s crew.
Why is it called above the line
The industry divides crew members into two categories: “above the line” and “below the line.”
These terms refer to the top sheet of a film budget, where the entire crew is listed in individual line costs to show the film’s overall production costs.
Is Internet above the line promotion
Advertising on the Internet The internet has changed the nature of marketing in ways that are evolving every year, but it is one of the primary methods of above the line promotion for small businesses.
In fact, very few businesses can survive without some type of online marketing presence.
What is above and below the line
Key Takeaways Above-the-line costs include all costs above the gross profit, while below-the-line costs include costs below gross profit.
Above-the-line costs are often referred to as the cost of goods sold (COGS), while below-the-line is operating and interest expenses and taxes.
What are examples of guerrilla marketing?
- Graffiti
- Stencil graffiti
- Reverse graffiti
- Stickers
- Undercover marketing
- Flash mobs
- Publicity stunts
- Treasure hunts
What are the 4 types of advertising?
- Display Advertising
- Video Advertising
- Mobile Advertising
- Native Advertising
What are 5 M’s of marketing
The five elements need to be considered as assets which the organisation has committed to its current marketing strategy and they include Manpower (Staffing), Materials (Production), Machinery (Equipment), Minutes (Time) and Money (Finances).
The model itself can be used in a number of different ways.
Is guerrilla marketing Illegal
Guerrilla marketing is generally legal, but you need to be careful of a few things.
Due to the nature of guerrilla marketing, the purpose of an advertising campaign must be clear to avoid being misunderstood by your audience.
What are three 3 tools of promotion that a marketing department can utilize
Tools of Promotion – Advertising, Sales Promotion, Public Relation & Direct Marketing.
What are the five main aims of advertising?
- Introduce a product
- Introduce a brand
- Awareness creation
- Acquiring customers or Brand switching
- Differentiation and value creation
- Brand building
- Positioning the product – Product and brand recall
- Increase sales
What are the 7 P’s of marketing
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.
Is outdoor advertising ATL or BTL
BTL or Below the Line marketing is specifically directed at target audiences who have been identified as potential clients.
Outdoor advertising, such as fliers and billboards, direct marketing, which makes use of email and social media, and event sponsorship are all common BTL techniques.
Sources
https://en.wikipedia.org/wiki/ATL_%26_BTL_Agencies
https://www.healthyads.com/articles/what-are-the-4-types-of-advertising/
http://www.sanandres.esc.edu.ar/secondary/marketing/page_204.htm
https://copyblogger.com/lessons-from-david-ogilvy/
https://www.marketing91.com/objectives-of-advertising/
