In February 2021, Google ads began to incorporate behaviors of broad match modifier (BMM) into phrase match.
As of July 2021, both phrase and broad match modifier keywords have the same updated phrase matching behavior for all languages and show ads on searches that include the meaning of your keyword.
What does BMM mean in marketing
I’m sure by now that most of you have heard of Google Ads’ new feature, Broad Match Modifiers (BMM).
In short, by adding a simple “+” before a word in your broad match keyword, Google requires that word (or a close variation) to appear in the user’s search query.
If you’re not excited, you should be.
When did Google get rid of BMM
Google Ads Is Deprecating Broad Match Modifier (BMM) Keywords In Late July. Google announced that by the end of July 2021 it will be deprecating the broad match modifier (BMM) keywords.
That means you will no longer be able to create new BMM keywords with the +keyword notation.
What is BMM in PPC
The new phrase match behaviour is now rolled out to all languages. Phrase and broad match modifier keywords have the same updated phrase matching behaviour for all languages.
In February 2021, Google Ads began to incorporate behaviours of broad match modifier (BMM) into phrase match.
When did BMM go away
Google announced that by the end of July 2021 it will be deprecating the broad match modifier (BMM) keywords.
That means you will no longer be able to create new BMM keywords with the +keyword notation.
Is BMM going away
Google announced that in February of 2021, modified broad match is being phased out, and that phrase match will now include broad match modifier (BMM) searches, but with some changes.
What is modified broad match in Google Ads
Modified broad match, as the name suggests, is a broad match keyword with one key difference.
It allows you to flag certain words as mandatory for targeting. While regular broad match may look at synonyms or related words to increase reach, modified broad match stops this from happening.
What is Google Ads customer match
Customer Match lets you use your online and offline data to reach and re-engage with your customers across Search, the Shopping tab, Gmail, YouTube, and Display.
Using information that your customers have shared with you, Customer Match will target ads to those customers and other customers like them.
What are Google ad extensions
Product Extensions By linking your Google Merchant account to Google Ads, product extensions allow you to enhance your products listing.
This is a useful tool for any campaign in which you’re selling goods related to your target keywords.
Screenshot by author, March 2022.
What is Google adwords api
An advanced feature that lets advertisers interact with and make changes to their Google Ads account through applications they create.
The Google Ads API lets developers create and use applications that interact directly with their account details on the Google Ads server.
What is negative keywords in Google ads
A type of keyword that prevents your ad from being triggered by a certain word or phrase.
Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match.
Which match type is best for Google Ads
Broad Match is Google’s default setting, and, as such, is the most widely used match type by entry-level Google Ads users.
How can Google Ads help you advance your business goals
Answer: Google Ads can help you advance your business goals by building brand awareness, by driving sales in person, online, in-app, and over-the-phone and by influencing consideration of your offerings.
Is there an API for Google Ads
The Google Ads API is the modern programmatic interface to Google Ads and the next generation of the AdWords API.
It enables developers to interact directly with the Google Ads platform, vastly increasing the efficiency of managing large or complex Google Ads accounts and campaigns.
What is Target CPA Google ad
Target CPA (or cost per install/cost per in-app action for App campaigns) This is the average amount you’d like to pay for a conversion.
The target CPA you set may influence the number of conversions you get.
Is Google ads going away
Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads.
Expanded text ads will continue to serve, and you’ll still find reports on their performance going forward.
You’ll still be able to pause and resume your expanded text ads, or remove them if needed.
What is performance max Google Ads
Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign.
What will replace expanded text ads
Responsive Search Ads, also called RSAs, are officially replacing Expanded Text Ads, also called ETAs, within Google Ads.
Though we didn’t know exactly when this would happen, this change doesn’t come as a surprise since RSAs became the default search ad type in Google Ads in February 2021.
What are RSA ads
Responsive search ads let you create an ad that adapts to show more relevant messages to your customers.
Enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads automatically tests different combinations and learns which combinations perform best.
Should I use broad match or phrase match Google ads
Where broad match is less restrictive giving your ad away to a range of search terms related to the keyword, exact match is more controlled when showing your ad for the searched terms.
Phrase match is a little less controlled than exact match and BMM is a type of broad match type but more controlled.
What is expanded text ad
Expanded text ads are similar to the text ads that you’re used to, but with a few key differences.
Expanded text ads have three headline fields. The first two headline fields are required, while the third is optional.
The extra headline field allows you to include additional text in your ads.
What is the highest level of a Google Ads account
There are 5 levels of Google Ads account structure: the account, campaign, ad group, keyword, and ad levels.
The hierarchy works in the way it’s shown above. Changes to accounts will affect every campaign and ad group.
Changes to campaigns affect the ad groups within them.
What are RSA and ETA ads
There was a time when Google Paid Ads was a simpler world. Text ads and image ads.
Simply invest time in researching and developing quality ads that match relevant keywords, and you are off to the races.
How do I add negative keywords to Google ads
Add individual negative keywords to ad groups or campaigns Select Keywords and Targeting > Keywords, Negative.
Click Add negative keyword and select Ad group negative keyword or Campaign negative keyword.
If prompted, select the destination for the new negative keyword and click OK.
How do I find best keywords for Google Ads?
- Think like a customer when you create your list
- Select specific keywords to target specific customers
- Select general keywords to reach more people
- Group similar keywords into ad groups
What are different types of ad extensions?
- Sitelink extensions
- Callout extension
- Structured snippet extension
- Call extension
- Lead form extension
- Location extension
- Affiliate location extension
- Price extension
What is the correct hierarchy of a Google search ads account
Google Ads is organized into three layers: account, campaigns, and ad groups. Your account is associated with a unique email address, password, and billing information.
Your campaigns have their own budget and settings that determine where your ads appear.
What are match types in Adwords?
- Negative Broad Match
- Negative Phrase Match
- Negative Exact Match
What is ad rank
Ad Rank is a value that’s used to determine where ads are shown on a page relative to other ads, and whether your ads will show at all.
Your Ad Rank is recalculated each time your ad is eligible to appear.
How do I target a Google ad customer list?
- Sign in to your Google Ads account
- Click the tools icon
- Under the section labeled “Shared library” click Audience manager
- Select Segments from the page menu on the left
- Click the plus button to create a new segment
- Select Customer list from the drop-down menu
- Choose a name for your new segment
What does +keyword mean in Adwords
Keywords are words or phrases that are used to match your ads with the terms people are searching for.
Selecting high quality, relevant keywords for your advertising campaign can help you reach the customers you want, when you want.
Sources
https://support.google.com/google-ads/answer/6268632?hl=en
https://neilpatel.com/blog/essential-adwords-extensions/
https://uk.indeed.com/career-advice/career-development/broad-match-vs-phrase-match
https://www.karooya.com/blog/phrase-match-vs-bmm-adwords/
https://support.google.com/google-ads/answer/1704371?hl=en
