That’s where Google’s new tool, Bumper Machine comes to rescue. A tool that generates six-second videos from longer video assets.
This is all done automatically using machine learning. The Bumper Machine takes a 30 or 90-second ad and creates a 6-second bumper ad.
What is YouTube bumper machine
The Bumper Machine looks at video spots and identifies elements such as human characters, motion, sharpness of the focus and quality of the framing.
It can help marketers to identify the message and how best to convey that in six seconds, Vishal Sharma, VP of product management at YouTube, told MediaPost.
What is bumper
1 : a device for absorbing shock or preventing damage (as in collision) specifically : a bar at either end of an automobile.
2 : one that bumps.
What are bumpers in media
In broadcasting, a commercial bumper, ident bumper, or break-bumper (often shortened to bump) is a brief announcement, usually two to fifteen seconds in length that can contain a voice over, placed between a pause in the program and its commercial break, and vice versa.
What is a bumper video
Video bumpers are short (usually 10 seconds or less) video clips that typically show the brand or company that your video represents.
Video bumpers can be included at the start, middle, or end of your content.
What is bumper ads in Google ads
Bumper ads are a short video ad format designed to allow you to reach more customers and increase awareness about your brand by using a short, memorable message.
With videos of 6 seconds or less, bumper ads let you reach people with bite-sized messages, while providing a minimal impact on their viewing experience.
What’s a key benefit of bumper ads
Bumper ads deliver the best reach out of all the YouTube formats. High audience attention is the key benefit of bumper ads.
Bumper ads capture audience attention in just six seconds. This ad format has high completion rates as well as industry-leading viewability and audibility rates.
Which is a best practice for creating effective bumper ads
Focus on a single product, feature, or brand message is a best practice for creating effective bumper ads.
Can you’re chrome a bumper
If the chrome on bumpers, wheel rims, hubcaps or trim on your car has rusted or oxidized, you can restore its original shine.
Higher quality chrome plating is able to resist rusting for long, but eventually, all chrome will corrode.
Maintenance is also important for this material.
Where do bumper ads appear
Where does the ad format appear? Bumper ads appear on YouTube videos and across websites and apps running on Google video partners.
Which is a tip Google recommends to create an effective bumper ad
Correct Answer is: Focus on a single, simple purpose. Google recommends a tip of Focusing on a single, simple purpose to create an effective bumper ad.
Bumpers are built for mobile, delivering brand messages as a quick hit to viewers on the go.
How effective are bumper ads
How effective can YouTube bumper ads be? In a study of 122 bumper ad campaigns in 2017, Google found that 70% drove a significant lift in brand awareness, with an average lift of 9%.
Additionally, 9 out of 10 drove ad recall globally, with an average lift of over 30%.
How do you paint a chrome bumper?
- Clean the chrome bumper to remove any oil, grease, dirt, tar, etc
- Sand the bumper with a fine-grit until there are no shiny spots
- Apply self-etching primer to the bumper
- Apply automotive primer to the bumper
- Wet sand the primer
- Apply multiple coats of paint to the bumper
Are bumper ads cheaper
One of the most cost-efficient and straightforward ad types on YouTube is called Bumper ads.
YouTube Bumper ads give advertisers a creative way to increase brand awareness in an affordable format.
There are several benefits to implementing this type of YouTube ad.
How do I upload a bumper ad?
- In the Campaign tree, select the account that has the bumper ad campaign you’d like to edit
- In the Type list, select Ads
- Select Bumper video ads
- To create a new ad, click Add bumper video ad and enter the required information in the Setting panel
Do bumper ads have a call to action
Google to introduce CTAs on bumper and non-skippable YouTube ads. Google announced that will soon unveil CTA (call-to-action overlays) on YouTube bumper and non-skippable ads.
The new call-to-action overlays will enable advertisers to display an interactive element which will aim to motivate clicks over YouTube videos.
Can you skip bumper ads
About bumpers Videos must be 6 seconds or shorter and hosted on YouTube. Viewers can’t skip your ad.
A view of your bumper ad won’t increment the video’s YouTube view count. Bids are set based on Target cpm (cost per thousand impressions).
Can you click on a YouTube bumper ad
A bumper ad is a six-second video advertisement that plays before, during, or after videos watched on YouTube.
Unskippable, these ads are optimized for the mobile experience, catering to users who are browsing videos in short, hurried sessions.
How much do bumper ads pay on YouTube
As Bumper ads are six seconds or shorter they need to be to the point.
You pay for bumper ads by impressions. They are charged by CPM – cost per thousand impressions.
Hence you pay for $ 7.5 a bumper ad each time your ad receives 1,000 impressions.
How long is a YouTube bumper ad
Short, non-skippable video ads of up to 6 seconds that must be watched before a video can be viewed.
Bumper ads are turned on when skippable or non-skippable ads are turned on. Plays in video player, up to 6 seconds long.
What is the difference between TrueView and bumper
Bumper video ads are 6 seconds long. They are non-skippable like Pre-Roll ads but are pay per view like TrueView ads.
YouTube Bumper ads combine elements of both of the above ad formats but are best suited to branding campaigns as are TrueView videos.
They are also cheaper per view than TrueView ads.
How much do bumper ads cost on YouTube
YouTube Discovery ads or YouTube display ads will cost about $0.30 per click. YouTube Bumper ads are charged by CPM, which means that you only pay each time the ad receives 1,000 impressions.
Generally, this type of YouTube ads cost between $1 and $4 per thousand views.
Are YouTube bumper ads skippable
A bumper ad is a non-skippable video ad format created to extend the reach of a campaign.
It appears before the video the user has chosen to view. Sold on a CPM basis, Bumper ads perform well on mobile devices.
What does Promosm mean in YouTube
YouTube Promoted Videos allows any video uploader to surface their video content on YouTube by focusing on users that are interested in seeing their content.
You can find out more about YouTube Promoted Videos in the Ads section of the Help Center.
What is pre roll off
What is a pre-roll ad? Pre-roll advertising is a paid, promotional video that plays before featured videos on both desktop and mobile.
In contrast, a mid-roll ad is a video that plays during a video and a post-roll ad plays after the video has finished.
What are overlay ads
An overlay ad is a small banner-like ad that takes up the bottom 20% of a video’s screen without obstructing the user’s view.
These ads can contain images or text, and users can interact with them or turn them off at will.
How do you make an advertisement?
- Choose Your Target Audience
- Conduct Marketing Research
- Choose Your Platform
- Decide on a Budget
- Craft a Message
- Get People Talking
- Decide What You’re Building
- Include a CTA
What is an outro video
A YouTube outrosometimes called the end screen or end cardis the last part of your video after the main content is done.
It’s the perfect spot for a call to action.
What are Outstream ads
Outstream ads are mobile-only ads and only appear on websites and apps running on Google video partners.
Outstream ads aren’t available on YouTube. Outstream ads can run across a variety of different mobile placements.
For mobile web placements, outstream ads appear in banners.
What is the best intro maker?
- FXHome by Artlist
- Wondershare Filmora 11
- Adobe Express
- Animaker
- Renderforest
- OFFEO
- Panzoid
- Wideo
What is YouTube discovery ads
YouTube Video discovery ads place your brand, product or service alongside YouTube content that is likely to be viewed by your audience.
The ads can appear in the YouTube Home feed, Watch feed, and Search feed.
Citations
https://www.creatopy.com/blog/youtube-ads-cost/
https://www.webfx.com/blog/marketing/much-cost-advertise-google-adwords/
https://developers.google.com/authorized-buyers/rtb/skippable-guide
https://9to5google.com/2019/05/13/youtube-bumper-machine-testing/
https://support.google.com/adsense/answer/32850?hl=en
