Captiv8 is an internet platform that allows influencers to own, promote and monetize their audience.
San Francisco, California, United States. Series B. captiv8.io/
Who is the founder of Captiv8 io
Krishna Subramanian – Co-Founder – Captiv8 | LinkedIn.
What is a Microinfluencer on Instagram
What is a Micro-Influencer? The term ‘micro-influencer’ typically refers to social media content creators with a small but dedicated following of between 1,000 and 100,000 users.
On Instagram, they tend to grow their following around a niche with visual appeal such as food, fashion, consumer goods, and travel.
What is a micro and nano influencer
For reference, a micro influencer can be classified as having a follower base of between 10K and 50K while a nano influencer has an even smaller follower base of anywhere between 1K and 10K followers.
What is a nano and micro influencer
Can you break down the difference? The main difference is follower size – typically, we see a nano-influencer as someone with a following under 10,000, and a micro influencer having a following anywhere from 10,000 to 200,000 followers, which is a pretty broad range.
What does CPE mean Instagram
The other measure of influencer success is cost per engagement (CPE). Simply it’s how much you’re paying for every like or comment on a piece of content that features your brand.
A lower CPE is what you’re aiming for.
What is micro influencing
MICRO-INFLUENCER DEFINITION A micro-influencer is someone with a social media following that’s larger than a normal person’s but smaller than a celebrity’s.
They use their following to promote products relevant to their interests or expertiseeither for money or just because they like them.
What is earned media value
Earned media value is the monetary value of all exposure you gain on third-party sites or social media content through marketing and PR efforts.
It puts a quantitative dollar amount on the engagement your company has won through these channels.
What are nano micro and macro influencers
Macro-influencers with 500K to 1 million followers. Mid-tier influencers with 50K to 500K followers.
Micro-influencers with 10K to 50K followers. Nano-influencers with 1K to 10K followers.
What’s considered a micro influencer
According to MediaKix, micro-influencers are defined as accounts with anywhere from 10,000-50,000 followers and macro-influencers as accounts with 500,000-1 million followers.
What is a nano influencer on TikTok
Nano influencers have between 1,000 and 10,000 followers. Micro-influencers have between 10,000 and 50,000 followers.
Mid-tier influencers have between 50,000 and 500,000 followers.
What is Micro Macro and mega influencers
Mega-influencers with more than a million followers (think celebrities) Macro-influencers with 500K to 1 million followers.
Mid-tier influencers with 50K to 500K followers. Micro-influencers with 10K to 50K followers. Nano-influencers with 1K to 10K followers.
What are micro macro and mega influencers
Mega-influencers with more than a million followers (think celebrities) Macro-influencers with 500K to 1 million followers.
Mid-tier influencers with 50K to 500K followers. Micro-influencers with 10K to 50K followers.
Who is a nano influencer
Nano-influencers are your everyday social media users, with anywhere from 100 to 10,000 followers.
They aren’t professional “influencers” in any way – and the majority of their posts feature typical content like photos of their family, friends, cat videos, and memes.
What happens when you hit 10k on Instagram
Once you reach 10k followers and the linking feature is enabled for you, you will be able to click on the “link” icon at the top of your Stories settings.
When you click on that link, the linking options below will appear. Being able to add links to Stories, means you can easily promote your website to your followers.
What are micro and macro influencers
These celebrity influencers (or macro-influencers), with social audiences of more than 100,000 dominated social media until recently when micro-influencers (those with between 10,000 and 100,000 followers) and nano-influencers (those with fewer than 10,000 followers) started taking center stage.
What is CPE in social media
With cost-per-engagement (CPE) bidding, advertisers only pay when users actively engage with ads.
How do you measure ROI on Instagram
(Value achieved – costs) / costs x 100 = Instagram ROI We like this formula as a starting point because you’ll end up with either a positive or negative number.
An ROI greater than 0 means your investment in Instagram is paying off.
What does ROI stand for in social media
Social media ROI is the return on investment a company can expect to make from the time, money and effort the company spends on social media marketing.
What is ROI Digital Marketing
Return on investment simply compares the profit that resulted from a digital marketing campaign to how much the campaign cost to create and deploy.
Ideally, you want as high an ROI as possible. The basic ROI calculation is: ROI = (Net Profit/Total Cost)*100.
Why do so many marketers want to work with Microinfluencers
Micro-influencers are more affordable than experts or celebs with millions of followers. They charge less for promoting a product, and they agree to collaborate only if the product meets their values and the needs of their audience.
How do you track ROI on social media?
- Step 1: Calculate how much you spend on social media
- Step 2: Define clear social objectives that connect to overall business goals
- Step 3: Track metrics that align with your objectives
- Step 4: Create an ROI report that shows the impact of social
How do I become a nano influencer
Nano influencers, as defined in influencer marketing are influencers with between 1,000 to 10,000 followers.
To become a Nano influencer, you just need to grow your followers within the above numbers.
You can do this by engaging consistently with your followers and producing high-quality content on your chosen niche.
How do you measure share of voice
To calculate share of voice, divide your brand’s measures by the total market measures.
This could be your social mentions, paid advertising clicks, or website traffic. To find these numbers, you’ll need to use some of your marketing tools.
How much do micro influencers charge per post
Micro influencers (10,000 – 50,000 followers): $100 – $500 per post. Mid-tier influencers (50,000 – 500,000 followers): $500 – $5,000 per post.
Macro influencers (500,000 – 1,000,000 followers): $5000 – $10,000 per post.
What is ROI example
Return on investment (ROI) is calculated by dividing the profit earned on an investment by the cost of that investment.
For instance, an investment with a profit of $100 and a cost of $100 would have an ROI of 1, or 100% when expressed as a percentage.
What is a 10 to 1 ROI
Some clients target a higher ROI than others. For example, one client may target at 10:1 ROI ratio, meaning for every $1 invested, they expect to get $10 in return.
How much does 10k Instagram followers make
A content creator on Instagram with 100,000 followers can earn about $200 per post, while someone with 10,000 followers can make about $88 per post.
How do you analyze Instagram influencers?
- Have a clear idea of your customer profile and journey
- Look for influencers among your customers
- Define campaign goals
- Launch a marketing campaign with an aim to attract more influencers
- Make sure that your brand values and influencer content are a perfect match
- Micro-influencers are better than celebrities
- Reach
How much do micro influencers make
According to Vox, a micro-influencer, defined as someone with 10,000 to 50,000 followers, can earn anywhere between $40,000 and $100,000 per year.
Influencers with millions of followers, on the other hand, can earn tens of thousands of dollars per post.
What is CPM and CPE
CPM (cost per 1000 impressions), Active View (cost per 1000 visible impressions), CPE (cost per engagement).
References
https://www.shopify.com/blog/make-money-on-instagram
https://www.petalcard.com/blog/money-instagram-influencer-make
http://www.bonnevillebayarea.com/blog/how-to-measure-roi-of-brand-awareness
