Coke aggressively markets its product lines through ad campaigns across multiple mediums and channels, including TV, online ads, sponsorships, etc. Coca-Cola’s sponsorships include NASCAR, NBA, the Olympics, American Idol, etc.
What is a presentation strategy or plan
The presentation strategy is a well-conceived plan that includes three prescriptions: (1) establishing objectives for the sales presentation, (2) developing the presale presentation plan needed to meet these objectives, and (3) renewing one’s commitment to providing outstanding customer service (Figure 10.1).
Why is Coca-Cola marketing so successful
Experience. A significant part of Coca-Cola’s success is its emphasis on brand over product.
Coke doesn’t sell a soft drink in a bottle; it sells “happiness” in a bottle.
Why product is important in marketing mix
The role of product in the marketing mix is one of the key components that makes the entire process of connecting with consumers and generating sales possible.
Along with price, place, and promotion, the product provides the ultimate value to the customer and serves as the entire reason for the marketing effort.
What is type of customer
Five Main Types of Customers Discount customers: Customers that shop frequently but base buying decisions primarily on markdowns.
Need-based customers: Customers with the intention of buying a specific product. Wandering customers: Customers that are not sure of what they want to buy.
What are four importance of a business plan
Your plan should include explicit objectives for hiring new employees, market analysis, financial projections, and potential investors.
The objectives should indicate how they’ll help your business prosper and grow.
Who are target markets
A target market is a group of potential customers that you identify to sell products or services to.
Each group can be divided into smaller segments. Segments are typically grouped by age, location, income and lifestyle.
Who is father of marketing management
Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University.
Kotler’s book Marketing Management is the most widely used textbook in marketing around the world.
This is his story – How a Ph.
What are the two types of markets?
- Physical Markets – Physical market is a set up where buyers can physically meet the sellers and purchase the desired merchandise from them in exchange of money
- Non Physical Markets/Virtual markets – In such markets, buyers purchase goods and services through internet
How do you write a presentation strategy
A strategy presentation should be structured around three core topics and follow a narrative that goes something like this: Start with market and competition analysis showing your competitive landscape.
Introduce your goals and KPIs based on your market research.
What is product mix in project management
A product mix is the total number of product lines and individual products or services offered by a company.
Additionally referred to as product assortment or product portfolio. Product mixes vary from company to company.
Some have multiple product lines with lots of products in each line.
How do you sell to customers?
- Find customers
- Plan your approach
- Make initial contact
- Confirm specific customer needs
- Select the appropriate product or service
- Make the sales presentation
- Handle objections
- Close the sale
Why price is so important in marketing
Pricing is important since it defines the value that your product are worth for you to make and for your customers to use.
It is the tangible price point to let customers know whether it is worth their time and investment.
How do you define product strategy
Product strategy is the process of defining why a product should exist, who it will benefit, and how a company plans on developing it.
Key elements for a successful product strategy often include leveraging a framework, diagnosing the problem, and envisioning the solution.
What is the role of price in marketing mix
Pricing is one of the four main elements of the marketing mix. Pricing is the only revenue-generating element in the marketing mix (the other three elements are cost centres—that is, they add to a company’s cost).
Pricing is strongly linked to the business model.
How do you attract customers?
- Offer new customers discounts and promotions
- Ask for referrals
- Recontact old customers
- Network
- Update your website
- Partner with complementary businesses
- Promote your expertise
- Take advantage of online ratings and review sites
What is the best way to promote your business?
- Take advantage of local listings
- Use social media
- Create engaging content
- Optimize your website’s SEO
- Create press releases
- Get involved in an online community
- Use high-quality visuals
- Pay for advertising
How do you market a new product?
- Understand your audience
- Know your product
- Create a plan
- Prepare to educate
- Promote, promote, and promote some more
- Learn what’s working
- Hit repeat
What makes a promotion successful
An effective sales promotion uses imagery, effective copy, and logic to appeal to the needs, values, and emotions of your target audience, and invites them to purchase your products or services with an incentivizing offer.
How do you perfect a brand presentation?
- Illustrate your concept
- Showcase your creative process
- Distinguish your design from the old one
- Go into detail
- Show your design’s flexibility
- Prove it is adaptable
- Justify your color scheme
- Show off your typeface
How do you present 4Ps?
- Clearly identify which product or service you are analyzing
- Analyze how your product meets the needs of your customers
- Understand the places where your target audience shops
- Decide on a price for your product
- Formulate marketing messages to promote your product
Who is your customer
Customers are the individuals and businesses that purchase goods and services from another business.
To understand how to better meet the needs of its customers, some businesses closely monitor their customer relationships to identify ways to improve service and products.
Why is price important in marketing mix
Price has a huge impact on marketing effectiveness When your product is priced lower than your competitors’ products, customers are more likely to click on one of your ads or buy one of your products.
A competitive pricing strategy results in a higher click-through rate and a higher conversion rate.
How are markets classified
The classification of a market is based on six different conditions: the existence of competition, the size or area of the market, the number and size of suppliers, the influence of suppliers over price, and the ease of entering the market.
The conditions present in any market are used to classify markets.
How do I calculate sales?
- Find the original price (for example $90 )
- Get the the discount percentage (for example 20% )
- Calculate the savings: 20% of $90 = $18
- Subtract the savings from the original price to get the sale price: $90 – $18 = $72
- You’re all set!
What is the product mix of Pepsi
PepsiCo’s Products (Product Mix) Soft drinks. Energy drinks. Cereal. Rice snacks.
How do you start a presentation speech?
- Quote
- “What If” Scenario
- “Imagine” Scenario
- Question
- Silence
- Statistic
- Powerful Statement/Phrase
How do you start and end a presentation?
- Start with a, “Thank you,” instead of ending with one
- Hook your audience with a bold statement
- Transition between presentation points
- Tell a personal story
- Show the audience how it benefits
- Summarize key takeaways
- End with an ask
What is demand in the market
Demand is an economic concept that relates to a consumer’s desire to purchase goods and services and willingness to pay a specific price for them.
An increase in the price of a good or service tends to decrease the quantity demanded.
What is the customer value
Customer value is the perception of what a product or service is worth to a customer versus the possible alternatives.
Worth means whether the customer feels s/he got benefits and services over what s/he paid.
In a simplistic equation form, customer value is benefits – cost (CV = B – C).
Citations
https://iide.co/case-studies/marketing-mix-of-samsung/
https://learn.marsdd.com/article/your-tech-product-pricing-and-product-positioning-in-the-marketing-mix/
https://www.extension.purdue.edu/extmedia/ec/ec-730.pdf
https://journals.sagepub.com/doi/full/10.1177/2394964320903557
