For example, The Coca-cola company has its signature Coca-Cola brand, featuring original Coca-Cola, Diet coke, Coke Zero, Cherry Coke, etc. This would be described as a product line, while their product mix consists of their Coca-Cola, Dr. Pepper, Glaceau Smartwater, Sprite (and so on) product lines.
What is the product mix of Pepsi
PepsiCo’s Products (Product Mix) This element of the marketing mix identifies the organizational outputs made available to customers.
PepsiCo started as the Pepsi-cola company, with all original products under the Pepsi brand.
The following are the current product lines of PepsiCo: Soft drinks.
What are the 4 P’s of marketing PDF
The four P’s—product, price, place, and promotion—should work together in your marketing mix. Often, decisions on one element will influence the choices available in others.
Why product is the most important in 4p
I believe this highlights why the product is the most important aspect of the four P’s of marketing – Product, Price, Place, and Promotion.
Without a product, you cannot implement any one of the other three elements of the marketing mix.
And great products are easy to market as they serve both a need and want.
What are the 4Ps of product
They are product, price, place, and promotion. The four Ps are often referred to as the marketing mix.
Who invented 4 Ps of marketing
The 4P’s of marketing, also known as the producer-oriented model, have been used by marketers around the world for decades.
Created by Jerome McCarthy in 1960, the 4Ps encourages a focus on Product, Price, Promotion and Place.
What is the product mix of Samsung
Mobile devices- Smartphones like Samsung Galaxy series, Tablets, Wearables, Phones accessories. Samsung Home Appliances- Refrigerators, Cooking Appliances, Washing Machines, Air conditioners, Vacuum cleaners.
TV/AV – Samsung Television, Accessories, Audio and Video accessories.
How do you write 4Ps
The essential base ingredients of the 4 P’s are: Product, Price, Place and Promotion.
While this combination doesn’t appear to be rocket science, a company’s ability or lack thereof to embrace and implement the 4 P’s can make all the difference between thriving and failing as a business.
Who discovered 4 Ps of marketing
The 4 Ps, in its modern form, was first proposed in 1960 by E. Jerome McCarthy; who presented them within a managerial approach that covered analysis, consumer behavior, market research, market segmentation, and planning.
Phillip Kotler, popularised this approach and helped spread the 4 Ps model.
Which of the 4 Ps is most important
It is your product idea, the product you have conceived. It is the starting point of all thought process, hence the most important of all Ps.
What is the target of Jollibee
Jollibee’s targeted audience was children as they can be easily influenced so they introduced kid’s meals in their menus along with limited-edition toys.
How is Puma segmented
Puma uses three different segmentation strategies. Demographic: This type of segmentation splits up the population according to age, stages in life, gender, income, religion, race, and nationality.
Each of these creates a niche group for targeting. Geographic: Geographic segmentation is fairly straightforward.
References
https://www.business-standard.com/article/companies/adidas-launched-omni-channel-operations-in-chandigarh-115061700396_1.html
https://www.smartinsights.com/marketing-planning/marketing-models/4cs-marketing-model/
https://www.sitepoint.com/4-types-of-marketing/
https://en.wikipedia.org/wiki/Adidas
https://www.campaignlive.co.uk/article/agenda-adidas-go-distance-adidas-changing-its-team-marketing-tactics-bid-overtake-nike-worlds-successful-sports-brand-but-ian-darby-reports-major/64076
