Assets are individual pieces of typed content (text, images, videos, and HTML5 bundles) that can be uploaded into an advertiser’s account and then associated with specific types of ads.
Google ads can then mix and match groups of assets to build combinations of full ads automatically.
When should you use Amphtml ads
You should use AMPHTML when your goal is to provide a faster and safer ad experience.
AMPHTML ads enable marketers, publishers, and technology providers to deliver faster, and more secure ad experiences across all platforms by applying the principles of AMP to building and serving ads.
What is tCPI in Google Ads
Target cost per install (tCPI) aims to deliver install conversions at the set target.
Target cost per action (tCPA) aims to deliver in-app action conversions at the set target for either new ACi or returning ACe users.
How do I optimize my UAC campaign?
- Implement 3rd-Party Conversion Tracking
- Optimize to the Right Conversion Event
- Ensure Full Asset Coverage
- Allow Enough Runway
- If At First You Don’t Succeed…
Why doesn’t machine learning happen immediately after starting a Google app campaign
Machine learning doesn’t happen immediately after starting a Google App campaign because There’s a lot of data needing to be processed.
How do I track Ios apps downloaded from Google Ads
Go to the iOS app conversions page of your Google Ads account. Log in to Google Ads then click tools, the wrench icon at the top right of your screen.
From the dropdown menu, select “Conversions” under “Measurement.” Import your installations event from Firebase.
What is the difference between AdMob and AdSense
As you said admob is for native apps, adsense is for websites. So if you want to monetize your apps you need to get an admob account.
It is not against google terms and condition to earn from website as well as mobile app, you can do both.
All you need to do is to get an admob account and put your ads into your app.
How do I promote my game on Google Play?
- Send your game to several publishers
- Beta ready and soft launch
- Work on your ASO
- Send your game to several stores
- Run paid campaigns in social media: Facebook, Instagram, Messenger…
- Google Ads Universal App Campaigns (UAC)
- Display Network Ads
Do you have to pay for Google AdMob
Do I have to pay to use AdMob? No, using AdMob is free. Even better, Google and any third-party ad networks you use will pay you for clicks, impressions, and other interactions with the ads you display in your app.
Does AdMob pay per view or click
The amount an advertiser pays for each click on their ads. Advertisers set CPC bids to tell AdMob how much they’re willing to pay for each click.
What is the difference between AdWords and SEO
To give a simple answer, the major difference between SEO and Google AdWords is that SEO is UNPAID or organic traffic.
Google AdWords is considered paid traffic. Keep reading to find out more.
What is UAC channel
Google app campaigns (formerly known as Universal app campaigns or UAC) are a paid advertising channel that helps app marketers push their mobile apps to a specific target audience.
How do I get paid from Google AdMob?
- Verify your address Reach $10, or the listed equivalent, in Finalized earnings
- Select your form of payment At $10, or the equivalent, you can also select your form of payment
- Get paid!
How do I get a high eCPM on AdMob?
- Experiment with Ad Networks
- Partner with SSPs
- Attempt Different Ad Formats
- Change the Ad Placement
- Keep up with the Industry eCPM
- Search Engine Traffic
- Mobile-friendly Site
What is GDN
What is GDN? Google Display Network (GDN) is a group of more than 2 million websites, videos, and apps where your Google Ads can appear.
What is the difference between GDN and programmatic
The GDN is Google’s own display network, meaning it’s a small subset of the total possible spaces in inventory for programmatic ads online—and it’s generally more affordable.
It’s one ad exchange while, in comparison, programmatic advertising is comprised of 20+ ad exchanges.
What is the difference between DV360 and GDN
GDN serves approximately 10 billion impressions per week. On the contrary, DV360 can access more than 90% of sites, including AdX inventory; the platform serves about 90 billion impressions per day.
Fees are integrated for both GDN and DV360, but play out differently for both platforms.
How can I earn from Google at home?
- Create the right type of website for Google AdSense
- Use different types of ad units
- Deploy AdSense Custom Search Ads
- Start making money with Google AdSense on YouTube
How does GDN work
Google Display Network targeting allows you to set where or when your ad is shown based on features of your ideal audience, such as their interests, age, or gender.
This means your ad can show up on sites related to your business, or to users who match the specific criteria that you’ve specified.
How can I earn from Google Play
You can earn money after uploading your app on Google Play Store by choosing one of the methods of monetization: show ads in your app with AdMob; charge users for app download; offer in-app purchases; charge monthly for access to your app; charge for premium features; find a sponsor and show their ads in your app.
What are the recommended orientations layouts for video assets
For video assets, make sure to upload a variety of formats, including: landscape 16:9 1920×1080, portrait 9:16 1080×1920, and square 1:1 1080×1080.
Definitely include portrait orientation videos, as they tend to perform better.
How do you SEM?
- Conduct keyword research and select a set of keywords related to their website or product
- Select a geographic location for the ad to be displayed within
- Create a text-based ad to display in the search results
- Bid on a price they are willing to pay for each click on their ad
Citations
https://www.optimizely.com/optimization-glossary/search-engine-marketing/
https://support.google.com/admob/answer/7356092?hl=en
https://www.webfx.com/digital-advertising/learn/is-display-advertising-effective/
