Rural Consumer Behaviour Study about the behaviour shown by rural consumer about acquisition, consumption and disposition of various products. Consumers of rural markets are spread throughout the country side with low income levels, lack of education where income comes in seasonal basis during harvesting time.
How rural consumer behaviour is different from urban consumer behaviour
The success of marketing lies in understanding these differences. 1. Although there are more literate people in Rural india (49.3 crore) than in Urban india (28.54 crore), the rural literacy level is only 68.9% compared to 85% in urban area[1].
A rural customer may not be very educated but has lot of common sense.
How is rural consumer behavior different from urban consumer behavior
Urban consumers are fast and have ultra modern approach, on account of this urban consumers are renowned for brand switching, whereas rural consumers are conservative and are known to retain the same brand due to psychologically bounded traditions.
Why the study of consumer behavior is important for marketers in rural marketing
The study of consumer buying behavior is most important for marketers as they can understand the expectation of the consumers.
It helps to understand what makes a consumer buy a product. It is important to assess the kind of products liked by consumers so that they can release it to the market.
What factors affect rural consumer behaviour
The personal factors such as age, occupation, lifestyle, social and economic status and the gender of a consumer may affect the buying decisions of the consumers individually or collectively.
In what ways rural consumers are different
A rural customer may not be very educated but has lot of common sense.
He is as intelligent if not more and sharper in many ways than his urban counterpart.
What makes rural market attractive
The fact that the rural market is still largely an untapped and virgin market and the fact that the early entrants can tap it without having to face intense competition as in the case of the urban market, makes the rural market all the more attractive to them.
Is it difficult to predict the rural consumer behaviour
It is difficult to analyse the behaviour of the rural consumers towards the perceptions of the product. rural consumers to establish themselves into the rural market. customer is the king because he is the person whose decision have an influence on the demand of any product or service.
What is the characteristics of rural market
Unlike urban markets, the rural markets are difficult to predict, and possess special characteristics.
The featured population is predominantly illiterate, have low and irregular income, lack of monthly income, and flow of income fluctuating with the monsoon winds.
What is rural buying Behaviour
Different segments of rural buyers buy their requirements from different places/outlets. Some buy from the village shopkeepers; some from village markets/fairs; others buy from the town that serves as the feeder to the rural area.
It is also seen that the same buyer buys different requirements from different laces.
What can also affect the purchasing behaviour in rural areas
Study identified the eight factors i.e. price, quality, warranty, advertisement, brand, friends recommendations, family members recommendation and packaging which rural consumers consider while making purchase decisions.
What do you mean by rural marketing
Rural marketing is a marketing system that involves the development, planning, pricing, and distribution of goods and services so that people in rural areas can access basic products at fair prices.
How rural market is different from urban market
Rural market is different from urban market with respect to its economic and functional characteristics.
The characteristics, purchasing and consumption pattern of rural people are completely different from the urban people.
Due to the impact of globalization there is a fast change in rural environment.
What is rural marketing example
Different FMCG products, fertilizers related to agriculture, automobiles, etc., are provided to the rural market from the urban market.
On the other hand, different agricultural goods like vegetables, fruits, milk, flowers, etc., are supplied by the rural market in urban markets.
Are rural consumers price sensitive
Rural consumers are price sensitive and are willing to pay only if they see the value. preference to certain products in branded goods category.
Developing rural markets is cost effective, time consuming and effort taking. It involves additional costs, both in terms of promotion and distribution.
What are the factors affecting the purchasing power of rural customers
Higher the income, higher the purchasing power of consumers. When a consumer has high disposable income, it gives him more opportunity to spend on luxury products.
Whereas low-income or middle-income group consumers spend most of their income on basic needs such as groceries and clothes.
Occupation is the third factor.
Which are the major factors which affect rural marketing
The factors that have created rising demands among rural buyers are increase in literacy levels, migration to urban sectors, growth in media and telecommunication, availability of bank credit schemes, globalization of market, low price technology products (such as television, mobile, fridge, camera, etc.), government
How can rural marketing problems be overcome
As a marketing strategy, focus on engaging your customers rather than one -way communication.
Distinctive Product differentiation also plays a key role for rural consumer. Due to severe competition, product differentiation is decreasing and most of the content targeted at rural consumer is similar.
What is rural market evolution
Better irrigation facilities, use of fertilizers, pesticides, high- yield variety seeds, coupled with application of implements like tractors, power tillers, harvesters, pump sets and sprinklers resulted in growth of agricultural production, changing the very content of rural markets.
What is rural marketing features and importance
Rural marketing can be defined as a function which manages all those activities in asserting, stimulating and converting the purchasing power of rural people into an effective demand for specific products and services and thereby achieving the goals of the organisation.
What are the emerging trends in rural marketing
1. Rapid growth in service industries 2. Rise in demanding consumers: The purchasing power in rural India is on steady rise and it has resulted in the growth of the rural market 3.
Increase of rural literacy: Literacy level among the rural mass is increasing day by day.
What is consumer behaviour in marketing
Consumer behavior refers to the purchasing behavior of final customer or individual or household who buys goods & services for personal use.
Customer behavior is very important as it supports product positioning, development of effective marketing strategy and enhancement of long-term customer relationship.
What are the rural marketing strategies?
- Rural Market Segmentation
- Competitive Strategy
- Product Strategy
- Pricing Strategy
- Advertisement Via Hoardings & Wall Paintings
- Mobile VAN
- Kiosk Setup
- Shop Branding
How do you attract rural customers?
- Personal Selling in Rural Region
- Push-up Sales Promotion
- Free Distribution of Samples
- With-pack Premiums
- Price-off Premiums
- Money Refund Premiums
- Exchange Premiums
- Interactive Games
Why is rural marketing an important strategy today
Rural market offers growth opportunities as the urban markets are increasingly becoming competitive and in many products even getting saturated.
Now income level and standard of living is increasing rapidly in rural areas. The demand of branded products is also increasing.
How can rural marketing be improved
The four measures taken for effective rural marketing are as follows: 1. Solving the problem of availability 2.
Solving the problem of affordability 3. Solving the problem of acceptability 4.
What is difference between rural market and urban market
A settlement where the population is very high and has the features of a built environment, is known as urban.
An area located in the outskirts, is known as rural.
What are the scope of rural marketing
Rural marketing is a process of developing, pricing, promoting, & distributing rural specific goods & services leading to desired exchange with rural customers to satisfy their needs and wants, & also to achieve organizational objectives.
What are the challenges in rural marketing?
- Deprived people and deprived markets:
- Lack of communication facilities:
- Transport:
- Many languages and dialects:
- Dispersed markets:
- Low per capita Income:
- Low levels of literacy:
- Prevalence of spurious brands and seasonal demand:
What are the scope and limitation of rural marketing
Rural Marketing is not Expensive: To promote consumer durables inside a state costs Rs one crore while in urban areas it will costs in millions.
Market Growth Rate Higher than Urban: As per the survey made by NCAER the growth rate of FMCG market and durables market is higher in rural areas.
What are the classification of rural markets
Constituents : Agricultural and allied activities, poultry farming, fishing, Animalhusbandry, Cottage Industries, Health center, School, Co-operatives, Panchayat office etc. Products : Consumables, seeds, Fertilizers, Pesticides, Animal feed, Fishnets, VMedicines, Petroll diesel etc.
Citations
https://www.clootrack.com/knowledge_base/what-is-consumer-behavior
https://online.se.edu/articles/mba/gain-a-better-understanding-of-consumer-behavior.aspx
https://www.brainkart.com/article/Classification-of-rural-markets_6065/
https://www.citeman.com/2777-buying-behavior-of-rural-consumers.html
https://www.geektonight.com/consumer-behaviour-definition-importance-types/
