CPC (Cost Per Click) – You pay when someone clicks on your ad. CPM (Cost Per Thousand impressions) – You pay based on how many people see your ads.
What is the difference between top of page and absolute top of page
top IS) and Search top impression share (Search top IS) help you understand whether there’s any possibility for your ads to reach the top (anywhere above the organic search results) and absolute top (the very first ad above the organic search results) of the Search engine result pages (SERPs).
What is the CPM formula
The CPM is calculated by dividing the cost of a campaign by the number of impressions you want and multiplying that number by 1,000.
If you want to invest $10,000 in your campaign and achieve 250,000 impressions, you divide 10,000 by 250,000, which equals 0.04.
You then multiply that number by 1,000, which equals 40.
Why is CTR metric important
CTR is an important metric because it helps you understand your customers—it tells you what works (and what doesn’t work) when trying to reach your target audience.
A low CTR could indicate that you’re targeting the wrong audience or that you’re not speaking their language persuasively enough to convince them to click.
What is a good impression share
95% impression share should be considered good in case of branded keywords and in case of non-branded keywords 80% should be the bench mark.
But if your keyword is very competitive and you have a limited budget then you should expect and aiming for search impression share near to 60%.
What is expected CTR
In Google ads, expected click-through rate (CTR) is a keyword status that measures how likely it is that your ads will get clicked when shown for that keyword, irrespective of your ad’s position, extensions and other ad formats that may affect the prominence and visibility of your ads.
How do I increase my top of page rate
To increase your top of the page rate, you’ll need to increase your Ad Rank.
Since Ad Rank is what determines your ad’s position in the auction, and ad rank depends on your bids and quality scores, you have two things to focus on: increasing your max CPC bids and improving your quality score.
How do you calculate cost-per-click
Cost per click is calculated by dividing the cost of a paid advertising campaign by the number of clicks.
If you want to use a popular online advertising tool like Google AdWords and bid on keywords in order to display paid ads, these tools will often show CPC for target keywords.
What are the 4 Cost of Quality
The Cost of Quality can be divided into four categories. They include Prevention, Appraisal, Internal failure and External Failure.
What affects click share
If total clicks available are growing faster than the clicks you receive, click share will go down.
To increase your click share, you may need to increase your bids, improve the quality of your ads, or add more ad extensions.
What is a good cost per conversion
What is a Good Cost Per Conversion? The answer to this question is “it depends”.
It depends on factors like your industry, your product or service and the type of ad campaign you’re running.
According to WordStream, the average conversion cost across all industries is $48.96 for search and $75.51 for display.
Sources
https://www.hotjar.com/conversion-rate-optimization/glossary/click-through-rate/
https://help.ads.microsoft.com/#apex/3/en/50825/0
https://support.google.com/google-ads/answer/6167130?hl=en
