What Is Datorama Marketing Cloud

Datorama reports for Marketing Cloud enables users to generate, view, and share a detailed analysis of Email data.

Datorama Reports includes dashboards, pivot tables and reports to: Analyze data with built-in dashboards that visualize aggregated Email data.

View comparisons, trends, and patterns.

What is Journey builder in Marketing Cloud

Journey Builder is designed to allow marketers to customize interactions through those stages based on customer needs, desires and preferences, their demographics and real-time input from their behavior.

Journey Builder uses event-driven triggers to respond to customers or prospective customers appropriately.

Is Marketing Cloud Connect free

Marketing Cloud Connect is not free.

Is Google BigQuery expensive

Storage Data is by far the simplest component of BigQuery pricing to calculate, as BigQuery currently charges a flat rate of $0.02 per GB, per month for all stored data.

What does Google Tag Manager do

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

Does Salesforce own Datorama

On Monday, July 16th 2018, cloud-based CRM giant, Salesforce, announced that it acquired Datorama, a marketing data analytics tool for more than $800 Million in cash.

How do I setup a marketing cloud connection?

Click the plus icon to navigate to the All Tabs screen
Click Marketing Cloud
Click Connect to Marketing Cloud
Enter the username and password for the Marketing Cloud API User
Click Login
If successful, you see a screen to configure Marketing Cloud Connect settings

What is collect tracking code in marketing cloud

Collect Tracking Code is a JavaScript snippet you can use to capture data about known contacts and unknown visitor behavior.

You can use this data to enhance Contact profiles and optimize customer journeys across channels through predictive and personalized recommendations.

How do I see hits in Google Analytics

In Google Analytics, look under the Admin, under Property, and click Property Settings. Scroll down and find the Property Hit Volume.

You will be able to see your hits from yesterday, the last 7 days, and the last 30 days.

Warning!

What is Parameter manager in Marketing Cloud

With the January 2020 latest release of Marketing Cloud, Parameter Manager makes it so much easier to set up or edit the tracking parameters that are appended to your links in Marketing Cloud.

This makes it a whole lot easier for managing your tracking links without having to wait for support to get back to you.

Where do you configure collect tracking code for email recommendations

Configure Collect Tracking Code to store contact ratings for items on your website. In Marketing Cloud Behavioral Triggers and Collect Tracking Code, you must use trackWishlist for Abandoned Wishlist emails.

Configure Collect Tracking Code to store contact wishlists for items on your website.

Does salesforce have a DMP

Salesforce DMP’s cloud-based data platform operates in real time, unifying people data from all screens and sources into a single view of the individual; analyzing the data to understand each individual’s preferences; and activating the data across any delivery channel.

What is difference between journey data and contact data

Journey data preserves the state of a contact’s data at the moment an entry event fires, facilitating the use of that data throughout a journey.

Contact data captures the data values in the event source data extension at the time when Journey Builder evaluates it.

Both are uniquely useful in journey creation.

What is advertising studio Salesforce

Salesforce Advertising Studio is a campaign management and CRM targeting solution for digital marketing campaigns.

It’s a part of the Salesforce Marketing Cloud suite, making it perfect for customer-centric marketing strategies.

It helps you get the most value out of the CRM data you collect.

How long does it take to set up Salesforce Marketing Cloud

Marketing cloud initialization. This part would usually take between 2 and 10 days depending if there are any complexities.

When we have to work with mobile push we would work on it within this step, but set aside minimum of 5 days of extra effort to configure the integration and run the tests.

Does marketing Cloud have lead scoring

While Marketing Cloud does not have standard lead scoring, you still can build a ‘simple’ custom lead scoring using standard features: implement a custom scoring system within Sales Cloud based on Marketing Cloud data that is synced via Marketing Cloud Connect.

Can we query all contacts in Marketing Cloud

AllContacts is not available for use in the Marketing Cloud going forward. In some prior instances, this data view was created for specific accounts.

It is not a performant solution and our recommendation is that it not be used going forward.

How do I access marketing cloud in Salesforce?

Go to Salesforce Help
Click Login
On the Login page, click Login under “Marketing Cloud”
Enter your Marketing Cloud Username, then click Next
Enter your Marketing Cloud Password, then click Login

What are entry source types for journey builder?

Data extension
API event
Salesforce data
Inbound chat message
Audience Studio

How do I link Google ads to Salesforce

Under “Setup,” click Linked accounts. If you’re linking Google Ads to a Salesforce account for the first time, go to “From Google” and under “Salesforce,” click Details and then click Link Salesforce.

How does Salesforce integrate with Facebook?

Login to Salesforce Developer Account
After login, click on setup> Build> Develop>Pages
Post that, you will be directed to attached screen
After that, you have to create a visualforce page in salesforce with the name “Facebook Integration”

What does Datorama do

Datorama allows you to keep track of all your marketing spends, campaign results, and trends.

And the good thing is that no coding skills are needed for its management.

Use Datorama to pull data from different sources, tie campaign metrics to the KPIs, and visualize the results with branded dashboards.

Is Datorama a tableau

In the analytics space, the best-known product used to be called Einstein Analytics and was recently rebranded to Tableau CRM (TCRM); this currently sits next to Datorama (acquired in 2018) and Tableau (acquired in 2019).

Which three canvas activities are available in journey builder

Canvas activities include messages, decisions, updates, or a combination of these elements, dragged onto the Journey Builder canvas.

What is pardot in Salesforce

Pardot is a software as a service (SaaS) marketing automation platform by SalesForce offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations.

Pardot automates common marketing tasks, including: Tracking customer behaviors.

What is parameter in AutoCAD

PARAMETERS (Command) Find. When accessed from the drawing area, the Parameters Manager palette displays all associative variables (dimensional constraint variables and user-defined variables) available in the drawing.

You can create, edit, rename, group (not available in AutoCAD LT), and delete associative variables.

What’s the difference between Datorama and Tableau

Datorama helps marketers at brands, agencies, and publishers around the world make smarter decisions everyday.

Tableau empowers people throughout the organization to easily ask and answer questions of their data in real-time, leading to smarter business decisions every day.

What is difference between contact and subscriber in SFMC

A contact is a person you send messages to through any marketing channel. A contact typically appears in the All Contacts section, but a contact record can also appear in other locations.

A subscriber is a person who opted to receive communications or belongs to a particular channel.

Which statement best describes a contact and a subscriber

Which statement best describes a contact and a subscriber? A contact is a person you are going to send messages to.

A subscriber opted to receive communications or belongs to a particular channel.

What is the difference between subscriber key and primary key

You can have more than 1 primary key, and it uniquely identifies a row in a data extension.

It also ensures records are not overwritten when you create an import activity. Subscriber Key – Contains a value that uniquely identifies a subscriber in your system.

Sources

https://quizlet.com/498918376/salesforce-marketing-cloud-administration-exam-flash-cards/
https://www.blastanalytics.com/blog/what-is-google-analytics-premium
https://help.salesforce.com/apex/HTViewHelpDoc?id=sf.mc_as_automation_studio.htm&language=th
https://developers.google.com/analytics/devguides/collection/ga4