Detailed targeting is a targeting option available in the “Audience” section of ad set creation that allows you to refine the group of people we show your ads to.
You can do this with information such as additional demographics, interests and behaviours.
Should you use detailed targeting on Facebook ads
Detailed Targeting Expansion allows Facebook to expand the reach of your campaign by targeting a broad audience beyond the interests you selected for targeting.
I don’t recommend using it, because it just inflates your audience to worldwide broad targeting.
How do you select detailed targeting on Facebook ads
Create a new ad set, or open an existing ad set, and scroll down to the Audience section.
Under Detailed Targeting, type Engaged Shoppers in the search bar.
How do I turn on detailed targeting on Facebook
From the Ad set, go to the Audience section. Create a new audience or use a saved one, then go to the Advantage detailed targeting subsection.
To turn Advantage detailed targeting on or off, check or uncheck the Advantage detailed targeting box.
(You may need to select Edit first.)
How do you save detailed targeting on Facebook ads
You have to save an audience before you can use it for another ad set.
To do so, just create the audience and click the Save This Audience button at the bottom of the “Audience” section of ad set creation.
What happened to detailed targeting Facebook
Starting January 19, 2022 we will remove Detailed Targeting options that relate to topics people may perceive as sensitive, such as options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation.
What are the 3 types of targeting in Facebook
When you advertise on Facebook, you can target your ads to three types of audiences: saved audiences, custom audiences, and lookalike audiences.
Saved audiences let you target specific interests, behaviors, income levels, locations, and other criteria.
What are the top targeting options available to advertisers on Facebook
The “target” or “market” that you’re going to advertise to is called, “audience” on Facebook.
You can target super specifically, like by the amount of education or income. Also targeting options include age, location, gender, job title and much more.
The options are almost limitless.
How do I turn off detailed targeting on Facebook
Create or open an existing campaign or ad set in Meta Ads Manager. From the Ad set, go to the Audience section.
Create a new audience or use a saved one, then go to the Advantage detailed targeting subsection.
To turn Advantage detailed targeting on or off, check or uncheck the Advantage detailed targeting box.
What is broad targeting Facebook
What is Broad? Broad is a type of targeting that you are setting up at Adset Level that gives freedom for Facebook to choose to whom to show your ads.
How do I see my targeted ads
Go to Settings > Account Settings > Ads > Advertisers You’ve Interacted With and then check out the section called “Advertisers who uploaded a contact list with your info.”
If you’re like me—and pretty much everyone in the PopSci office—clicking “see all” reveals a long list of hundreds of advertisers, some of which
Can you target Facebook ads to specific users
Reach everyone, or just a few. Facebook will automatically show your ads to people who are most likely to find your ads relevant.
You can further target your ad delivery with three audience selection tools. Core AudiencesDefine an audience based on criteria like age, interests, geography and more.
How many people should I target Facebook ad
Facebook typically recommends a source audience of between 1,000 and 50,000 people. In other words, your source audience should be made up of your best customers in order for you to produce better results.
What audience detailed targeting options can you select?
- People living in or recently in the location
- People living in the location
- People recently in the location
- People traveling in the location
How many targeting options does Facebook have
Facebook has three main types of targeting options: Core Audiences, Custom Audiences, and Lookalike Audiences.
What is lookalike audience in Facebook ads
A Lookalike Audience is a way your ads can reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers.
A Lookalike Audience uses an existing Custom Audience that you select for its source audience.
How do I target specific groups on Facebook ads?
- Make a video to post to the group as your business page, preferably as an admin so you can pin it
- Post your video to the group you want to target – or more than one group if you are targeting wider
- Build a custom audience in Ads Manager that is based on your video’s views
What are Facebook automated ads
What are Facebook Automated Ads? Automated ads on Facebook are a way to create a custom advertising plan for your business by telling the platform what your goals are.
Based on your marketing objectives, the system creates ads that run automatically on an on-going basis, saving the advertiser time.
Should I use interest targeting Facebook ads
Next to targeting custom audiences, lookalike audiences or targeting based on behaviours, job titles, employers, life events or geolocations.
You should use Facebook interest targeting when you’re just starting out and you don’t have a lot of (high quality) pixel data yet.
Then it’s your best bet even.
How do you turn on detailed targeting expansion for your audience
To use targeting expansion, go to your ad set, then Audiences. Find the Detailed Targeting section, then click to check the box next to the “Expand detailed targeting” option.
Check the box to enable targeting expansion.
Can you target ads to specific people
You can show your ads to specific audience segments based on who they are, their interests and habits, what they’re actively researching, or how they’ve interacted with your business.
Simply follow these step-by-step instructions to add audience segments like these (and more) to your ad groups.
What advantage detailed targeting
Advantage Detailed Targeting is the newly rebranded version of Meta’s Detailed Targeting Expansion tool, which is pictured below.
As the tool’s name suggests, it allows Meta to expand ad targeting beyond the audience you’ve defined at the ad set level.
How do I create a targeted ad?
- Step 1: Set your goal
- Step 2: Define your approach
- Step 3: Define your audience
- Step 4: Get creative
- Step 5: Put money behind it
- Step 6: Analyze results
How do I get more reach on Facebook ads?
- Start with better targeting
- Retarget ads to warm leads
- Get engagement on your ads
- Write better ad copy
- Let Facebook help you
- Don’t overspend
How do I target Facebook ads to fans of a competitor page
All you need to do is navigate to the “Interests” section and key in the name of the competitor fan page.
For instance, if you are creating ads for a local pharmacy, you can target users in the area who “like” or have shown interest in pages related to a leading local pharmacy.
How do advertisers target their audience
There are many ways search marketers have been targeting their audiences: through user behavior, demographics, interests, device and location, but what’s been missing is an additional layer of demographic targetings, such as the company someone works for or their job title.
How do I target low income people on Facebook ads
In order to access income targeting, you need to create a new ad campaign with a new ad objective, which can be whatever you want it to be.
Then, at the ad set level, you can click on the Audience section. There will be a lot of options here, to create a new audience or use a saved audience.
Do Facebook ads use keywords
When you’re searching for interests, Facebook has keywords just like Google. However, on Facebook, it’s words that they put on your profile to fit you into a “box” that advertisers can target.
How do I target my audience on Facebook 2022?
- Use broad targeting & audience expansion
- Upload customer lists
- Rely on Facebook sources
- Retarget Facebook Page visitors
- Retarget video views
How do I get more engagement on Facebook ads?
- Start with knowing and understanding your target audience
- Create ads that are relevant to your audience
- Make sure your ad meets your audience’s needs
- Create Facebook ads with multiple ad sets
- Change your ad’s objective to ‘post engagement’
- Write engaging ad copy
How do I find best keywords for Facebook ads
The best way to do keyword research is to just see what types of suggested keywords come up when you type in a keyword in the interests section of your Facebook Ad Audience area.
Select one keyword or job title and then select Suggestions to see what other possibilities come up.
Citations
https://www.socialmediaexaminer.com/how-to-prepare-for-facebook-audience-targeting-changes/
https://support.google.com/google-ads/answer/10538014?hl=en
https://interestexplorer.io/how-does-facebook-determine-interests-for-ads/
