Digital marketing. Definition. A series of activities that contribute to the brand building, customer relationship management, lead generation efforts of a client/company.
Digital Marketing is about reaching customers via digital media over digital platforms using digital devices.
What is the job description of a marketing executive
contributing ideas to marketing campaigns. conducting research and analysing data to identify and define audiences. compiling, distributing and presenting ideas, information and strategies. coordinating promotional activities, events and interviews.
What are the 4 major categories of business customers
There are four basic categories of business buyers: producers, resellers, governments, and institutions. Producers are companies that purchase goods and services that they transform into other products.
What do you mean by four P’s in marketing mix
The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service.
Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.
What are the 4 categories of customers?
- Price buyers
- Relationship buyers
- Value buyers
- Poker player buyers
What is a butterfly in marketing
“Butterfly customers” are defined by O’Dell and Pajunen to be people that flit from one store or supplier to another, always searching for a lower price or a different shopping experience.
They have no loyalty to any particular store, and are always in search of a better deal or a new promotion.
What D2C meaning
D2C (Direct-to-consumer, or Direct2Consumer) is a type of business-to-consumer (B2C) retail sales strategy where a business will build, market, sell and ship a product directly to the customer.
What is brand positioning
Brand positioning has been defined by Kotler as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”.
In other words, brand positioning describes how a brand is different from its competitors and where, or how, it sits in customers’ minds.
What is the role of sales head
A Director of Sales is a professional who manages and oversees the sales operations in an organization.
They’re responsible for designing plans to meet targets, developing relationships with clients/customers, and evaluating costs for selling products and services.
What is branding process
The branding process is a systematic approach to creating and promoting a firm’s brand.
It is essential to the success of any marketing and business development program. Brand building consists of five interrelated phases, each building upon the last: Brand Strategy.
Brand Identity.
What are the 7 steps of selling
These seven steps present the typical sales scenario as composed of the following: (1) prospecting, (2) preapproach, (3) approach, (4) presentation, (5) overcoming objections, (6) close, and (7) follow-up.
How do I find my customers?
- 1) Don’t Make Assumptions
- 2) Leverage Social Media
- 3) Ask Customers
- 4) Conduct Surveys
- 5) Hold an Event
- 6) Look Past the Purchase
- 7) Create a Customer Profile
- 8) Conduct Keyword Research
How do you handle angry customers?
- Remain calm
- Practice active listening
- Repeat back what your customers say
- Thank them for bringing the issue to your attention
- Explain the steps you’ll take to solve the problem
- Set a time to follow up with them, if needed
- Be sincere
- Highlight the case’s priority
How do you sell to a know it all
To summarize, the easy way to deal with know-it-all customers is to smile, be friendly, courteous, and listen without interrupting.
If you let them talk long enough, you may find they are interested in a solution that matches their image of a well-educated buyer, which, after all, could be toward the higher end.
Citations
https://catsy.com/blog/b2b-shopify/
https://www.ebayinc.com/stories/news/introducing-ebay-business-supply/
https://www.cbsnews.com/news/why-selling-b2b-is-harder-than-selling-b2c/
https://www.feedough.com/business-to-consumer-b2c/
