Display Expansion on Search campaigns can help you get additional conversions on the Google Display Network using unspent Search budgets at similar cost per conversion as Search.
This article explains the basics of how this expansion option works and how it can help you get better results.
What is display expansion
“Display Expansion” allows an advertiser to quickly and easily show text and image ads on the Google Display Network to users based on their search intent.
What is the difference between a search campaign and a display campaign
Meaning, search ads only appear to those who are already searching for your product or service, while display ads are paid placements that appear based on various targeting parameters.
What is display campaign
Display campaigns serve visually engaging ads on the Google Display Network. The Display Network helps you reach people as they browse millions of websites, apps, and Google-owned properties (such as YouTube and Gmail).
A Display campaign is one campaign type available to you in Google ads.
What is Search network campaign
When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords.
In this article, you’ll learn about: A Search campaign is one campaign type available to you in Google Ads.
Where Search ads can appear.
Why is it recommended to separate Display Network campaigns for search network campaigns
The primary reason to separate the display and search networks is that the content network requires you to construct closely focused ad groups with relevant keywords.
You can employ more general keywords to spark matches in the content network to drive traffic to your site and enhance CTR.
What is Google targeting expansion
With the default setting, targeting expansion conservatively expands the reach of your Google display ads to more relevant customers.
As you maximise your settings, your reach will increase, giving you control over how broadly your ads are served.
What are the main differences between search only and display only campaign types
The biggest difference is that your ads won’t be limited to appearing in one place but will be displayed across different websites that users are browsing on across the web.
Display ads let you put your ad directly in front of customers without waiting for them to find you.
What is the benefit of search advertising over display advertising
Major advantages This is because customers are actively searching for keywords that result in seeing your PPC ads, so long as their keywords match your product or service.
PPC ad campaigns generally drive higher click-through rates than display ads because of qualified leads.
What is Search Network with Display select
The “Search Network with Display Select” is a combination of “Search Network only” and “Display Network only” AdWords campaign types.
With this option you get the best of both worlds–your ads can show with search results on the Search Network, and in relevant placements within the Display Network.
What is the difference between Search Network and Display Network
The Search Network works as a demand harvester (your ads are grabbing the intent), while the Display Network works as a demand generator (your ads are creating awareness).
What is Display Network in Google Adwords
A group of more than 2 million websites, videos, and apps where your ads can appear.
Display Network sites reach over 90% of Internet users worldwide*.
How do responsive display ads work
With responsive display ads, you can upload your assets (images, headlines, logos, videos, and descriptions), and Google will automatically generate ad combinations for websites, apps, YouTube, and Gmail.
Responsive display ads can be used in Display campaigns.
References
https://unbounce.com/ppc/search-advertising-tactics-display-advertising/
https://support.google.com/google-ads/answer/1722047?hl=en
https://www.almondsolutions.com/blog/search-network-campaign-with-display-expansion-on-google-ads
https://support.google.com/google-ads/answer/6363750?hl=en
https://tinuiti.com/blog/paid-search/search-network-with-display-select/
