The purpose of PDS is to make available essential commodities like food grains, sugar, kerosene, edible oils and others to the consumers at a reasonable price.
The shops that distribute these commodities are called fair price shops.
What are distribution strategies in marketing
What is a distribution strategy? Distribution strategy is the method used to bring products, goods and services to customers or end-users.
You often gain repeat customers by ensuring an easy and effective way to get your goods and services to people, depending on the item and its distribution needs.
What are the distribution channels of rural marketing
The models are:- 1. Public Distribution System 2. Distribution through Wholesalers 3. Distribution through Sub-Dealers 4.
What are the unique strategies to manage distribution in rural
From the feeder markets and mandi towns the stockist or wholesaler can arrange for distribution to the village shops in the interior places.
This distribution can be done by mopeds, cycles, bullock-carts, camel-backs etc. depending upon the township.
Does rural marketing require strategies
Companies must follow the strategy of penetration pricing with the backup of a good quality product to be successful in the rural market.
As ‘two for one’ deal and coupons are not very effective marketing tools, it is far better to price the product as low as possible in the first place.
What are the objectives of rural marketing
Rural marketing research is conducted to achieve the following objectives: 1. To Know the Demographics and Psychographics of Rural Customers – Rural marketing research tries to reveal the number of facts who buy why they buy, when they buy, the frequency to their buying and the sources of their buying.
What is the scope of rural marketing
Rural Marketing is not Expensive: To promote consumer durables inside a state costs Rs one crore while in urban areas it will costs in millions.
Market growth rate Higher than Urban: As per the survey made by NCAER the growth rate of FMCG market and durables market is higher in rural areas.
Why is rural marketing important strategy today
Rural marketing can generate more attractive employment opportunities to rural and urban people. Growth of rural marketing leads to increased business operations, professional activities, and services that can generate a lot of employment opportunities.
What is rural marketing model
What is Rural Marketing? Rural marketing is defined as the process of selling products from the urban areas to the rural areas as well as selling and marketing of non-agricultural products manufactured in the rural areas into the urban areas.
What are features of rural marketing
Predictability: Unlike urban markets, the rural markets are difficult to predict, and possess special characteristics.
The featured population is predominantly illiterate, have low and irregular income, lack of monthly income, and flow of income fluctuating with the monsoon winds.
Why is the distribution network important in rural markets
A distribution channel is normally envisioned as a series of intermediaries, who pass the product down the chain to the next entity until it finally reaches the consumer or end-user.
The thing which is important is to get the Stock Keeping Unit right, as rural retailer can’t afford to keep many different SKUs.
What is meant by rural distribution
Rural marketing is a marketing system that involves the development, planning, pricing, and distribution of goods and services so that people in rural areas can access basic products at fair prices.
How many distribution strategies are there in marketing
3 Types of Distribution Strategy.
What is rural marketing example
Different FMCG products, fertilizers related to agriculture, automobiles, etc., are provided to the rural market from the urban market.
On the other hand, different agricultural goods like vegetables, fruits, milk, flowers, etc., are supplied by the rural market in urban markets.
What is syndicated distribution in rural marketing
Syndicated distribution is a viable and novel approach to gain entry into rural markets.
Under this approach, two or more companies come together to form a syndicated trading organization, to jointly distribute a collective group of household products in rural markets by sharing distribution costs.
Which strategy is adopted in rural advertising
Lucky draw contest − It is to motivate dealers to stock the company’s products and promote sales, and lucky draw contest are organized among dealers.
Free gifts − It is a common strategy adopted by the companies and free gifts are often distributed among dealers during festive seasons to increase the consumer base.
How do you develop a distribution strategy?
- Carefully consider your customers
- Research potential channels of distribution
- Establish relationships and reach agreements with intermediaries
- Track your results and perform distribution network optimization
- Consider expanding your distribution network
How do you create a distribution strategy?
- Step 1: Evaluate the end-user
- Step 2: Identify potential marketing intermediaries
- Step 3: Research potential marketing intermediares
- Step 4: Narrow in on the profitable distribution channels
- Step 5: Manage your channels of distribution
What are the challenges of rural marketing?
- Deprived people and deprived markets:
- Lack of communication facilities:
- Transport:
- Many languages and dialects:
- Dispersed markets:
- Low per capita Income:
- Low levels of literacy:
- Prevalence of spurious brands and seasonal demand:
What is product planning in rural marketing
Product Planning, or product discovery, is the ongoing process of identifying and articulating market requirements that define a product’s feature set.
It serves as the basis for decision-making about price, distribution and promotion.
Why are distribution strategies important
Distribution strategy helps to improve the way customers interact with your business, leading to customer satisfaction and repeat business.
It can also help you streamline your business to make it more efficient.
What product strategies are adopted in rural market
Small unit packing: This method has been tested by products life shampoos, pickles, biscuits, Vicks cough drops in single tablets, tooth paste, etc. Small packings stand a good chance of acceptance in rural markets.
The advantage is that the price is low and the rural consumer can easily afford it.
What are the types of rural marketing?
- Type # 1
- Type # 2
- Type # 3
- Types of Risk:
- Minimization of Risks:
What are the 4 P’s of rural marketing
Consequently, in case of rural marketing, the marketing mix has changed from the traditional ‘4 Ps’ to the new ‘4 As’, i.e., affordability, awareness, availability and acceptability.
How can distribution strategies be improved?
- Increasing or carefully picking the channel intermediaries
- Increasing the focus on supply chain management
- Consolidating all channels into a single, strong channel
What is distribution channel strategy
A distribution channel strategy evaluates ways to improve the positioning of products to boost demand around them.
Your main goal is to find the right customers and locations of demand, in order to speed up the process of connection between products and customers and make it profitable.
What are the emerging trends in rural marketing
1. Rapid growth in service industries 2. Rise in demanding consumers: The purchasing power in rural India is on steady rise and it has resulted in the growth of the rural market 3.
Increase of rural literacy: Literacy level among the rural mass is increasing day by day.
What are the challenges a company faces in rural distribution
Rural markets typically signify complex logistical challenges that directly translate into high distribution costs.
Bad roads, inadequate warehousing and lack of good distributors pose as major problems to the marketers.
What are the 4 types of distribution strategies?
- Direct Distribution
- Indirect Distribution
- Intensive Distribution
- Exclusive Distribution
- Selective Distribution
- Wholesaler
- Retailer
- Franchisor
What are the rural product strategies
The rural marketer needs to understand that productsThe rural marketer needs to understand that products made for the urban market cannot be dumped in ruralmade for the urban market cannot be dumped in rural areas by changing the price or another feature.
What is rural marketing PPT
It is a two-way marketing process wherein: • Urban to rural – Major part of rural marketing.
Includes transactions of urban marketers who sell their goods and services in rural areas pesticides, fertilizers, FMCG products, tractors, bicycles, consumer durables, etc.
Citations
https://www.deskera.com/blog/rural-marketing/
https://www.mgkvp.ac.in/Uploads/Lectures/47/156.pdf
https://www.brainkart.com/article/Distribution-Strategy_6091/
https://neilpatel.com/blog/distribution-channels/
