Job Responsibilities: BASIC FUNCTION: The Eloqua Marketing Automation Specialist is responsible for building, managing and improving demand generation, lead nurturing, lead scoring and automated communications programs through our marketing automation system (Eloqua).
What is eloqua used for
Eloqua is a software as a service (SaaS) platform for marketing automation offered by Oracle that aims to help B2b marketers and organizations manage marketing campaigns and sales lead generation.
Eloqua sends marketing advertisements to mobile devices, email, video and search results pages.
What type of software is eloqua
Eloqua is a software as a service (SaaS) platform for marketing automation offered by Oracle that aims to help B2B marketers and organizations manage marketing campaigns and sales lead generation.
How does eloqua work with Salesforce
From Oracle eloqua to Salesforce Uses contact data in Oracle Eloqua to update contacts and generate sales leads in Salesforce.
A sales lead is created for each new prospect captured in Eloqua and for responses from existing contacts to a campaign or other marketing event.
How many companies use Eloqua
We have data on 15,226 companies that use Eloqua.
Who owns eloqua
Oracle today announced that it has entered into an agreement to acquire Eloqua, Inc. (NASDAQ: ELOQ), a leading provider of cloud-based marketing automation and revenue performance management software for $23.50 per share or approximately $871 million, net of Eloqua’s cash.
What happened to Eloqua
The world of Marketing Automation was evolving, and without the necessary investment, coupled with a high asking price for its consumers, Eloqua was left in an inevitable position of decline, both in customer satisfaction and market position.
What database does eloqua use
Use the Oracle ODBC Gateway and Heterogeneous Services technology to access Oracle Eloqua data from your Oracle system.
The Oracle Database Gateway for ODBC and Heterogeneous Services technology enable you to connect to ODBC data sources as remote Oracle databases.
What is eloqua campaign
Campaigns are at the heart of Oracle Eloqua and marketing automation. Campaigns enable you to create dynamic, personalized, and unique journeys for your contacts.
You can create two types of campaigns: Simple email campaigns allow you send a single email to a group of contacts.
What is Oracle Eloqua used for
A best-in-class B2B marketing automation solution, Oracle Eloqua Marketing Automation offers campaign design, advanced lead scoring, real-time firmographic data, and integrated sales tools.
How long does it take to learn eloqua
In total, this program takes 10+ hours to complete. Once completed, you can take the assessment.
If you get a passing score (80%+), you can earn a badge and certificate to proudly display your accomplishment.
Is Eloqua cloud based
Oracle Eloqua Cloud Service enables you to plan and execute automated marketing campaigns while delivering a personalized customer experience for your prospects.
You can let Oracle Eloqua Cloud Service users select content from Oracle Content and Experience Cloud to include in their marketing campaigns.
What is the difference between Eloqua and Marketo
Unlike Marketo, leads coming from Oracle Eloqua are scored dynamically—in real time—based on customer profile and engagement data.
With Eloqua, you have a deeper understanding of when your customers are ready to buy3.
Is eloqua part of Oracle
With AI built into Oracle Eloqua’s core processes and workflows, contact fatigue data becomes a powerful tool, allowing you to use automated processes to better target and manage your email campaigns.
What is lead scoring in Eloqua
Eloqua uses a lead scoring model that measures two factors: Profile: This measurement collects data on a prospect’s demographic information such as industry, a particular company’s annual revenue, and a contact’s job role and purchasing authority.
The prospect is then given a letter rating of A, B, C, or D.
What is the evaluation period in Eloqua
If the evaluation period is set to 0, Oracle Eloqua will evaluate the contact immediately.
If the evaluation period is set for 24 hours or less, Oracle Eloqua will retry the evaluation every 10 minutes.
If the evaluation period is set for more than 1 day, Oracle Eloqua will retry the evaluation every 30 minutes.
Is Oracle eloqua a CRM
Eloqua does not provide a CRM. Though you can connect your Eloqua instance with other CRM tools such as Oracle’s CRM, SalesForce, Microsoft Dynamics, and more.
Having a CRM paired with your Eloqua marketing automation will help you turn your leads into paying customers.
What are segments in Eloqua
Segments are groups of contacts that grouped together based on criteria you specify. A segment may be a list of contacts you provide, or it may be more dynamic based on implicit or explicit information about the contact.
After you create a segment it can be used throughout Oracle Eloqua.
Is Oracle Marketing Cloud the same as Eloqua
Eloqua is a Marketing Automation System delivered in a Software as a Service (SaaS) Subscription, the primary application in the Oracle Marketing Cloud.
Modern Marketers now have the tools to create automated solutions along with reports that measure campaign performance, customer engagement, and closed-loop reporting.
What is the wait step in Eloqua
One of the most common mistakes made by new users to Eloqua is forgetting to use the WAIT Action element.
The WAIT element pauses the flow of campaign members until a specific date and time or for a set period of time that you request.
The wait element often follows the delivery of an email.
Which accounts store data in Eloqua
Eloqua has two different types of standard data entities: Contacts: Individuals whose data is stored in the Eloqua database, Accounts: Records about accounts (sometimes referred to as Companies), each of which has affiliated contacts.
How frequent does the Salesforce app send data into Eloqua
With Program Builder, Eloqua could bring data in from SFDC every 30 minutes for changed records on each object.
With the Cloud App it automatically pulls data every 15 minutes for each import into Eloqua.
How do I create a group email in Eloqua
Make this Email Group available in Eloqua for Sales: Select this check box to make the group available to Eloqua’s Sales Tools users.
Learn more about Sales Tools. Include this Email Group on the Subscription Management Page: Select this check box to include the group on the Subscription Management Page.
What are the core components of the Eloqua navigation toolbar
The navigation toolbar is where you can access the core components of Eloqua: Dashboards, Orchestration, Assets, Audience, and Analytics.
What is marketo tool
Marketo is a marketing software as a service (SaaS) platform designed to help businesses assess and automate marketing tasks.
What is an Oracle expert
Oracle Expert is a software tool for optimizing the performance of your database environment.
Oracle Expert assists with the initial configuration of a database and with the collection and evaluation of performance characteristics of existing databases.
How is Marketo better than HubSpot
There are some clear distinctions between Marketo’s Engagement Marketing Platform and HubSpot’s Inbound Marketing software.
Marketo primarily makes marketing automation tools for enterprise and B2B clients, while HubSpot caters to growing companies of all types.
What does a marketing automation specialist do
What Do Marketing Automation Specialists Do? Marketing automation specialists typically work in an office environment with other administrative staff members and are responsible for handling day-to-day marketing needs for a company’s online advertising and promotional campaigns.
Is marketo part of Adobe
Marketo Inc., an Adobe company, offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue.
Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability and openness.
How do I become an Oracle expert?
- Explore Certifications
- Prepare for Your Exam
- Register for Your Exam
Is Oracle a good company to work for
The benefits at Oracle are decent. Your job satisfaction will depend upon the group you are in.
The hiring process is long and cumbersome, but once at Oracle, you have many opportunities for changing positions and groups.
Your salary is however unlikely to keep up with the market.
References
https://www.upgrad.com/blog/sql-vs-plsql/
https://www.techtarget.com/whatis/definition/Pardot
https://pipeline.zoominfo.com/marketing/lead-scoring
