Google Click Identifier (GCLID): Definition Google Click ID (GCLID) is a parameter passed in the URL with ad clicks, to identify the campaign and other attributes of the click associated with the ad for ad tracking and campaign attribution.
In Google ads, this is enabled by turning on the auto-tagging setting.
Is Gclid only for Google Ads
The GCLID only works for Google Ads traffic. That means that your organic social traffic, your organic search traffic, and even your Microsoft Ads traffic, is going untracked.
Can I see Gclid in Google Ads
To access your GCLID data in Analytics, go to the left sidebar and click “Acquisition,” > “Google Ads,” > and the type of campaign you’re checking.
Why is Gclid important
The GCLID, or Google Click Identifier, is an essential component for tracking your Google Ads campaigns.
On any given Google Ads campaign, there is a lot of information being passed around.
Using the Google GCLID tracking code means you’ll be able to collect performance statistics to see what is and isn’t working.
How is Gclid generated
A GCLID is generated every time an ad is clicked and the user is redirected to a landing page.
GCLID communicates data to Google that will be sent to Ads and Analytics, like the pages per visit and the amount of time spent on the website as a whole.
How do you read Gclid
By far the easiest solution is to manually tag your links with Google Analytics campaign tracking parameters (utm_source, utm_campaign, utm_medium, etc.) and then pull out that data.
The gclid is dependent on more than just the adwords account/campaign/etc.
Can Gclid be decoded
We’ve recently found out how to decode the gclid parameter (in Google Adwords). It turns out that this parameter is not actually encrypted—anyone can decode it quite easily.
How is Gclid stored
If you follow the instructions in Before you begin, the GCLID for an ad click will be stored in a Google Analytics cookie on your site’s domain.
If you’ve set up your accounts and tag correctly, the Google Ads conversion tracking tag will be able to use the GCLID from the Google Analytics cookie.
How do I enable Gclid?
- Sign in to your Analytics account
- Click Admin and navigate to the relevant property
- In the PROPERTY column, click Property Settings
- Under Advanced Settings, select Allow manual tagging (Utm values) to override auto-tagging (GCLID values)
- Click Save
How long is a Gclid
Length of gclid parameter The gclid value can be up to 100 characters long.
How do I bypass Google Gclid ads
Tip: Use Google Tag Manager to collect the GCLID Under “Accounts,” click the name of the account with the container you use for your Google Ads tags.
Under “Containers,” click the name of the container you want to use. Click the New button, then select Tag from the drop-down menu.
Is Gclid going away
Q: Is GCLID going away? A: No. Gclid will continue to serve as the event identifier used in surfaces that are not impacted by ATT for web measurement, such as events in browsers and non-iOS surfaces.
Is Gclid unique to a user
When a user clicks one of your Google Ads ads and auto-tagging is turned on, we assign a unique click id (gclid value) to that user.
What is UTM Gclid
The acronym “gclid” stands for Google Click Identifier. The gclid is essentially the automated, information-rich younger brother of the utm.
As the name suggests, gclids were introduced in the 2010s by Google, and became the default tracking parameter for clicks related to Google Ads.
How do I add Gclid data to Google Analytics?
- Open your GTM container
- In the Variables section, add a new User-Defined variable
- For Variable Type, select ‘URL’
- For Component Type, select ‘Query’
- For Query Key, type in ‘gclid’
- Leave all other settings as they are and save the variable
Does Bing have Gclid
Similar to Google’s GCLID parameter, Bing uses a Microsoft Click ID (MSCLKID) which is responsible for assisting in conversion tracking.
Enabling Auto Tagging in Google: Sign into your Google Ads Account.
Is Gclid case sensitive
gclid: Contains a case-sensitive click ID. In Google Ads accounts, Google Ads appends this parameter to the landing page URL when a customer clicks an ad.
Can you use Gclid and UTM
The gclid by default will override the manual UTM values in Analytics so that is what you are looking for.
If you are just grabbing the manual tags from the URL for your own purpose, this should be OK.
Where is auto tagging in Google Ads
Select ‘account settings’ in the left-hand menu. Click the Auto-tagging section. To enable auto-tagging, check the box next to “Tag the URL that people click through from my ad.”
Click Save.
How do I know if my Google ad is auto-tagging?
- Sign in to your Google Ads account
- Click Settings on the left page menu
- Click Account settings from the dropdown
- Under the “Account settings” menu, click Auto-tagging
- Confirm if the box next to “Tag the URL that people click through from my ad” is checked
What is Google link id
To establish the link between your Google Ads account and your third-party account you’ll generate a link ID, which you’ll share with your third-party provider or enter directly into your third-party account.
You’ll need to create a different link ID for each app you track with a third-party provider.
What is Gaid number
Google Advertising IDaka GAID, aka Android ID, aka Android Advertising ID (AAID)is a device unique identifier that enables app developers and marketers to measure campaign performance and user behavior across media sources, without compromising user privacy.
How do I stop Google Ads from auto tagging?
- Sign in to your Google Ads account
- In the menu on the left, click Settings
- Click the Account settings tab above the table
- Click the Auto-tagging section
- To enable auto-tagging, select Tag the URL that people click through from my ad
- Click Save
Have you enabled auto tagging in your Google Ads account
1Sign into your Google Ads account. 2Click “Settings” in the left menu. Select “Account Settings”.
3Click “Auto-Tagging” and check the box for “Tag the URL that people click through from my ad”.
What is a tracking template in Google Ads
The tracking template is where you put tracking information. You can use URL parameters to customize your final URL.
When an ad is clicked, the information is used to create your landing page URL.
How many ads should be in an ad group
You never know what message might resonate best with potential customers. Because of this, we recommend having at least 3 ads in each ad group and using optimized ad rotation.
What is a Google click
When someone clicks your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click.
A click is counted even if the person doesn’t reach your website, maybe because it’s temporarily unavailable.
Do you need UTMs for Google Ads
Right now, auto-tagging is the default way to track Google Ads campaigns. However, it’s still practical to add manual UTM tags in order to capture them in your lead/contact forms for example.
However, you don’t need to add UTMs to your final URLs in Google Ads.
What is GA client ID
A Client ID represents a unique browser/device and is created and assigned by Universal Analytics cookie _ga.
Client ID is assigned to each unique user of your website. You can find the client ids through the ‘User Explorer’ report (under ‘Audience’) in your GA reporting view.
What is performance max Google Ads
Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign.
Where is my Google Click ID
To identify if a click ID was generated by Search Ads 360, Google Ads, or another engine, Search Ads 360 adds the gclsrc parameter to your landing page URLs and specifies one of the following values: gclsrc=aw. ds : the click ID was generated by a Google Ads account that is managed by Search Ads 360.
Citations
https://gaconnector.com/blog/how-to-add-utm-parameters-to-google-ads-automatically/
https://www.wickedreports.com/blog/gclids-gbraids-wbraids-what-is-going-on
https://www.clickcease.com/blog/what-is-gclid/
https://help.campaignmonitor.com/track-clicked-links-with-google-analytics
