Geographic segmentation Geographic segmentation is about grouping guests based on their physical location such as city, state, country, or economic status).
The major benefit of this segmentation is it helps properties in targeting the varying preferences of people from different regions.
What is a demographic market
A market demographic describes a very specific group of people that is targeted for a particular product through marketing strategies.
Once the market demographic is identified, you need to determine which marketing efforts should be aimed at which targets.
What are the four types of geographic segmentation
For example, the four types of segmentation are Demographic, Psychographic Geographic, and Behavioral. These are common examples of how businesses can segment their market by gender, age, lifestyle etc.
Why is location strategy important
Having a good location strategy allows you to obtain the optimal location aligned to your organization’s needs and objectives, one that allows your firm to maximize opportunity while minimizing costs and risks.
What are the 3 types of location?
- Locality
- Relative location
- Absolute location
Does Nike use geographic segmentation
However, given the high-price of the company’s products, it does use the income and education as targeting variables.
Geographic Variables: Nike uses geographic segmentation to market nations, regions, cities, and population density differently.
How do I identify my target market?
- Analyze your offerings
- Conduct market research
- Create customer profiles and market segments
- Assess the competition
What is the target market of a hotel
A hotel’s target market is the specific subset of all hotel customers that a particular property tries to get business from.
This could be business travelers for a hotel near an airport or conference center, and families on vacation for resorts in Orlando.
How does Nike use geographic segmentation
The presence of physical stores in different parts of the world is one of Nike’s strategies under its geographic segmentation.
This segment acknowledges that each country has varied lifestyle habits and cultures. The company introduced different products for various countries that meet the customers’ needs.
Which of the following is an example of geographic segmentation
Answer: An example of geographic segmentation is an ice cream company segmenting a country by how hot different regions are and targeting those specific areas that are hottest and therefore more likely to buy ice cream.
What is a disadvantage with geographic segmentation
Companies often do not rely solely on geographic segments to determine their target market.
That is the main drawback of geographic segmentation. They will usually combine with demographic and psychographic variables such as population density, consumer income, and lifestyle.
How does Netflix segment their market
Since 2016, Netflix no longer uses Geographic segmentation; instead, all its subscribers are viewed as a monolithic community with similar content preferences.
Netflix uses machine learning and AI technology to provide personalized content to each subscriber.
What are demographic characteristics in geography
Demography is the study of a population, the total number of people or organisms in a given area.
Understanding how population characteristics such as size, spatial distribution, age structure, or the birth and death rates change over time can help scientists or governments make decisions.
What does demographic mean in geography
Demography is the study of demographics, the social characteristics and statistics of a human population.
This study of the size, age structures, and economics of different populations can be used for a variety of purposes.
What market segment does Starbucks target
So, who is Starbucks’ target market, really? Starbucks markets to both males and females, in a wide age group of 22 to 60 years, with a focus mostly on urban and suburban centers.
The target market is relatively affluent – middle and upper class – as well as educated, socially aware, active and busy.
What does demographic factors mean in geography
In Geography, we use the term population characteristics, or demographic characteristics, to refer to the traits of a group of people or things.
Is population a geographic segmentation
Geographic segmentation is the process of placing your customers into groups or categories based on their locations.
Apart from physical location, this type of market segmentation also categorizes customers using geographical variables like climate, population, food habits, and clothing, etc.
What are the 4 factors of target market
A target market can be translated into a profile of the consumer to whom a product is most likely to appeal.
The profile considers four main characteristics of that person: demographic, geographic, psychographic, and behavioral.
What is marketing explain with an example
It is, in short, an action taken to bring attention to a business’ offerings; they can be physical goods for sale or services offered.
Common examples of marketing at work include television commercials, billboards on the side of the road, and magazine advertisements.
What is Nike’s biggest market
Although sales in non-U.S. markets have grown considerably over the years, Nike’s core market remains the United States, as approximately 40 percent of the company’s global revenue was made in this country alone.
What is a restaurants target market
Target The Market of Your Restaurant. Your target market is the group of consumers – in this case, diners – whom you will aim to attract.
They are people who are most likely to buy what you’re selling. The target customer of your restaurant is a specific segment of the larger dining market.
How does KFC use geographic segmentation
Geographic Segmentation KFC deals internationally and has number of outlets in various countries. KFC sells its products according to the geographic needs of the customers, worldwide and it is measureable.
For example in Australia its geographic segmentation is wide. It has 590 outlets in Australia (numberof.net).
What is the target market of KFC
KFC Consumer Profile KFC uses demographic segmentation to serve the target market that has both vegetarian and non-vegetarian customer segments.
Its offerings cater to kids, young adults, and almost all age groups. KFC’s target audience can be categorized into four groups: Children.
What is Adidas market segmentation
Adidas separates its market into multiple categories depending on different consumers’ choices and likings.
Market segmentation can be separated into different segments of consumers depending on demographic segmentation, geographic segmentation, psychographic segmentation, or behavioral segmentation criteria.
What is the difference between geographic segmentation and behavioral segmentation
Geographic segmentation is a simpler segmentation based on regions and locality. Behavioral segmentation takes into account usage statistics, for example, the number, type and branch location of borrowing to differentiate the market (Millsap, 2011).
How does Coca Cola use market segmentation
Coca-Cola’s market segmentation focuses on four various elements, namely geographic, demographic, psychographic, and behavioral.
Coca-Cola might have originated from the United States, but it has expanded its brand to various countries across the globe over the years.
How does coke use geographic segmentation
The company’s geographic segmentation aims to drive the market into different geographical units, including cities, regions, and neighborhoods.
While Coca-Cola might be focusing on urban and suburban areas, it also ensures a countrywide product distribution network.
What is the target market for a coffee shop
From age alone, the target market of coffee shop sales can be just about anyone, but older populations are most dominant for consuming, while millennials are willing to spend more per cup, averaging more than $2,000 per year, according to some research.
What is Apple’s target market
Apple Target Audience Apple’s target audience consists of middle-class and upper-class users who can pay higher for products that provide them with an incredible user experience.
This means that these users have a higher disposable income and are willing to pay more for as high-priced products as Apple’s.
What is Coca-Cola’s marketing strategy
Coke aggressively markets its product lines through advertising across multiple mediums and channels, including TV, online ads, sponsorships, etc.
Citations
https://www.lawinsider.com/dictionary/local-market-area
https://manychat.com/blog/geographic-segmentation/
https://dl.acm.org/doi/fullHtml/10.1145/3436209.3436886
https://www.thestreet.com/markets/corporate-governance/what-is-market-segmentation-14829729
https://www.twinkl.co.uk/teaching-wiki/population-characteristics
