Google tag manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
What are tags and triggers
Tag: A tag is code that send data to a system such as Google analytics.
Trigger: A trigger listens for certain events, such as clicks, form submissions, or page loads.
When an event is detected that matches the trigger definition, any tags that reference that trigger will fire.
What’s a good ROAS
A “good” ROAS depends on several factors, including your profit margins, industry, and average cost-per-click (CPC).
Most companies aim for a 4:1 ratio$4 in revenue to $1 in ad costs.
The average ROAS, however, is 2:1$2 in revenue to $1 in ad costs.
What is the difference between GA and GTM
In a nutshell: GA is the analytics tool that provides reports about activity on your site.
GTM is a tool that fires your tracking codes based on defined rules. In the end, you can either implement GA code on your site directly, or you can implement the GTM code on a site and use GTM to fire your GA code.
What is an example of a hit Analytics
Each time the tracking code is triggered by a user’s behavior (for example, user loads a page on a website or a screen in a mobile app), Analytics records that activity.
Each interaction is packaged into a hit and sent to Google’s servers. Examples of hit types include: page tracking hits.
Why is GTM important
GTM provides significant opportunities for improving your website by tracking PDF downloads, scrolling behavior, link clicks, form submissions, video activity, and more.
The platform gives the user the ability to measure, analyze, and create actionable steps to improve your marketing and website performance!
What is a trigger in Tag Manager
In Google Tag Manager, a trigger listens to your web page or mobile app for certain types of events like form submissions, button clicks, or page views.
The trigger tells the tag to fire when the specified event is detected. Every tag must have at least one trigger in order to fire.
Can a tag have multiple triggers
Once you create all the triggers, add them to the same tag. You can select multiple triggers at once if you hover your mouse on a trigger icon (then the checkbox will appear).
If any of those triggers meet the conditions, your tag will be fired.
What is the difference between metrics and dimension
Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, “Paris” or “New York”, from which a session originates.
The dimension Page indicates the URL of a page that is viewed. Metrics are quantitative measurements.
What is the cost per conversion
Cost per acquisition, also known as cost per conversion, is a growth marketing metric that measures the aggregate cost of a user taking an action that leads to a conversion.
What is non interaction hit True or false
Non-interaction hits (events) are hits which you would like to track but are not initiated by the user on the website.
If the non-interaction hit parameter is set to ‘true’, Google Analytics will consider the corresponding event is not initiated by the user and it will not affect bounce rate metric in Google Analytics.
What is a Good ctr
For arts and entertainment, the average click-through rate is 10.67%, so a good CTR for businesses in this industry would be something like 11-12%.
However, those are the two extremes. You can see that most industries have an average click-through rate of between 4-6%.
So a good Google Ads click-through rate is 6-7%+.
What are the data layers
A data layer is a JavaScript object that is used to pass information from your website to your Tag Manager container.
You can then use that information to populate variables and activate triggers in your tag configurations.
What is the difference between CTR and conversion rate
A click-through rate (CTR) is a metric, shown as a percentage, that measures how many people clicked your ad to visit a website or landing page.
A Conversion rate is a metric, shown as a percentage, that displays how many website or app visitors complete an action out of the total number of visitors.
What’s the difference between UTM and GTM
Adding UTM tags to your URL will allow you to track those metrics in your Google Analytics account regardless if it is set up using Google Tag Manager or not.
GTM does not provide any analytics. It can be used to deploy Google Analytics tracking, but using a UTM tag does not rely on GTM in any way.
Sources
https://knowledge.hubspot.com/ads/create-and-sync-crm-lifecycle-events-with-your-google-ads-or-facebook-ad-accounts
https://marketlytics.com/analytics-faq/time-to-load-reports-in-google-analytics-account/
https://www.calendar.com/google-calendar-guide/
https://www.youtube.com/watch?v=nsC_ZU7RviU
