The American Marketing Association defines IMC as “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”
What is the final stage of the IMC planning model
The final step of the IMC planning process is evaluating the programme. This can be done by certain social media metrics, by analyzing online traffic with the use of Google analytics, and by sales and social media tools that allow you to track engagement with certain items.
What makes a good IMC plan
An effective IMC will outline a core message, highlight your competitive advantage, address the appropriate target market, and tailor the message to fit supportive media channels.
Essentially, the message remains consistent, but the method of delivery will vary across platforms.
What is the next stage in the IMC planning process in marketing and communications objectives
Promotional Programme Situational Analysis: The next step in developing promotional plan is to conduct the situation analysis.
A situation analysis involves the internal analysis and external analysis.
What is the difference between a marketing plan and an IMC plan
Objective The aim of marketing is to create awareness of a brand and generate sales.
IMC, on the other hand, aims to integrate the various promotional tools and approaches used by a company to ensure that consistent messages are delivered that creates a more powerful impact on the minds of the consumers.
Which of these occurs during the planning stage of an IMC program
During the planning phase, a firm will identify the target audience, specify the promotion objectives, set the budget, select the right promotional tools, design the promotion, and schedule the promotion.
What is the first step in the IMC planning process?
- Step 1: Know your target audience
- Step 2: Develop a situation analysis
- Step 3: Determining marketing communication objectives
- Step 4: Determining your budget
- Step 5: Strategies and tactics
- Step 6: Evaluation and measurement
What is the third step of the IMC planning process
Step 3: Determine Your Marketing Objectives It involves all that you wish to achieve through your marketing efforts and what your brand wants to communicate to your target audience.
Following are some of the objectives that you could set for yourself: Developing awareness about your brand in the market.
What are the three parts of any IMC strategy
There are three elements in any integrated marketing communication strategy: the consumer being targeted, the channels through which the message is communicated, and evaluation of the results of the communication.
What are the 7 steps required when developing an IMC plan?
- 7 Steps To Create An Integrated Marketing Communication Plan
- Understand And Know Your Target Audience
- Set Up A Budget Plan
- Identify Your Unique Selling Proposition
- Define Your Marketing Communication Methods
- Maintain A Consistent Brand Element
- List Down Key Success Metrics
- Execute, Test, Reiterate
What are IMC strategies and tactics
The primary idea behind an IMC strategy is to create a seamless experience for consumers across different aspects of the marketing mix.
The brand’s core image and messaging are reinforced as each marketing communication channel works together as parts of a unified whole.
What is the meaning of IMC
Answer: Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity that remains consistent across distinct media channels.
What are key components of a successful IMC approach?
- Define Your Destination
- Analyze the Map
- Chart the Course
- Drive Your Message
- Track Your Mileage
What is the function of IMC
The primary role of IMC is to systematically evaluate the communication needs and wants of the buyer and, based on that information, design a communication strategy that will (a) provide answers to primary questions of the target audience, (b) facilitate the custom ability to make correct decisions, and (c) increase
What are the types of IMC
There are four basic types of integrated marketing communication: external, internal, horizontal and vertical.
By taking these different elements together to form a marketing strategy, your business will be able to achieve whatever goals you’ve set for it in an efficient manner.
What are the features of IMC?
- Greater Accountability Asked from the Advertising Agencies: The producers are demanding greater accountability from advertising agencies by asking them to give instant results
- Market Place Power with Retail Industry:
- Growth of Database Marketing:
- Shift in Promotional Expenditure
What is IMC and its elements
Elements of integrated marketing communication is a mix of different methods of brand promotions that communicate effectively, to promote a particular product/service among target customers.
The main aim of the marketing promotional mix is the consistency of the message and complementary use of media.
What are the tools of IMC?
- Advertising
- Personal selling
- Direct Marketing
- Mobile Marketing
- Social Media Marketing
- Public Relations
- Sales Promotion
- Sponsorships
How do you measure the effectiveness of IMC?
- response rates,
- number of inquiries,
- number of qualified leads from respondents
- customer acquisition costs (total # of new customers/marketing costs),
- increase in average sales price
What are the 6 IMC tools?
- Advertising
- Sales Promotions (SP)
- Personal Selling (PS)
- Direct Marketing (DM)
- Social Media Marketing
- Internet Marketing
- Mobile Marketing
What is integrated marketing plan
Integrated marketing is a strategy for delivering a unified message across all the marketing channels your brand uses.
It provides consistency wherever customers choose to interact with a company. Without an integrated marketing strategy, you risk delivering mixed messages or communicating in a disconnected voice.
What are the five major benefits of IMC?
- Improved Efficiency
- Accessibility to Larger Audiences
- Cost-effective
- Builds Trust
What are the elements of an integrated marketing plan?
- Print Marketing
- Banner Ads
- Landing Pages
- Email Marketing
- Social Media
- Organic Search Engine Marketing
- Paid Search Engine Marketing
- Direct Mail Marketing
What are the steps of planning integrated marketing communication?
- Identify your customers from behavioral data
- Determine the financial value of your customers and prospects
- Create and deliver messages and incentives
- Estimate the return on customer investment (ROCI)
- Budget, allocate, evaluate, and recycle
How does Coca Cola use IMC
The integrated components used by Coca Cola employed a mass media methodology which included television advertising, print media and banner ads.
The approach utilized a marketing mix of advertising, direct marketing, as well as Web based interactive and social media marketing and sales promotion.
What do you mean by marketing communication planning process explain
A marketing communications plan, or a marcom plan, is a strategy for informing your target customer audience about your product or service.
When the plan is sold, it must incorporate the target market, or the specific population identified for a product or service.
What is integrated communication model
In the Integrated Communication Model, the factors communicators, communicative messages, channels, and communicative context seem more evident, whereas the factors time and relationship are more obscure.
Of all these factors, the factor of communicators should play a key role for human communication.
How does redbull use IMC
IMC Strategy This slogan means “you can do the impossible” so to prove that they sponsor sports or events which require a lot of hard work and intensity.
By sponsoring these events they give their customer message about how can they achieve impossible by having red bull as their main drink.
What is 8 Step business communication model
Communication Process has eight steps direction how ideas travel from sender to receiver. There are message, encoding, choice channel and medium, transmission, reception, decoding and understanding, respond and feedback.
What is a 360 communication plan
The term 360-degree communication stands for integrated measures in which specially prepared content is played at all touchpoints.
The campaign spans the entire customer journey. Often enough, the same content is placed on as many channels as possible.
What is the main goal of an integrated communications plan
The goal of integrated marketing communications is to ensure that customers receive the same message when they interact with a company’s brand in various ways.
References
https://kpu.pressbooks.pub/openimc/chapter/imc-plan/
https://www.cocoonfxmedia.co.uk/blog/the-imc-planning-process-integrated-marketing-communications
https://www.wrike.com/marketing-guide/faq/what-are-integrated-marketing-communications/
https://iide.co/case-studies/marketing-mix-of-coca-cola/
