Insight & Strategy is an insight driven consultancy that helps businesses build and refine their brand and marketing strategies.
We conduct qualitative research that contributes to the profitability of our clients by identifying clear customer insights built upon why.
Which of the following tool gives us an insight of the customer
Google analytics is the most popular analytics software. It tracks the traffic to your website along with the performance of various web pages.
Using Google Analytics you can also find out where your visitors are coming from, how much time they spend on the site, and their geographic distribution.
How many types of insights are there
Cristina Quinones, a consumer insights researcher at the Pontifical Catholic University of Peru, lists nine types of insights: Customer, Cultural, Future, Product, Brand, Market, Purchase, Usage, and Owner Insights.
Her list speaks to the fact that insights for innovation may vary depending on their context.
What is the most important element in understanding a customer
Listening. Effectively listening to the customer and giving him or her your undivided attention, even in an online environment, are particularly important.
What are the four types of insights
There are four main consumer insights research types: primary, secondary, quantitative, and qualitative research.
How do you collect data from customers?
- Surveys
- Interviews
- Focus group
- Online tracking
- Marketing analysis
- Monitoring social media
- Subscription and registration data
- Monitoring in-store traffic
How do you develop a customer strategy?
- Define Your Target Markets
- Determine Your Customers’ Needs
- Understand Your Customers
- Develop Strategies
- Solicit Feedback
How do you make customers feel valued and appreciated?
- Genuinely Thank Your Customers
- Tell Them You’re Thinking Of Them
- Be There For Them After The Sale Closed
- Listen, Then Remember
- Always Tell Them The Truth
- Show You Are Acting On Their Feedback
- Show Your Appreciation With A Handwritten Note
- Give Them A Gift You Know They’ll Like
What is insight Discovery
Insights Discovery is a psychometric tool based on Jungian psychology, which uses a four-colour model to highlight key personality preferences and associated behaviours.
The tool is hugely popular within businesses and can be used for individual performance development or wider team development.
What are the 3 types of business analytics
The three most common types of analytics, descriptive, predictive, and prescriptive analytics, are interconnected solutions that help businesses make the most of their big data.
All of these analytics approaches provide a unique perspective.
How do I become a good insight analyst?
- Technically skilled
- An adept problem-solver
- A curious mind
- Empathetic and customer-centric
What makes a great insight
The judging criteria for a great insight are that the insight has to be; Interesting (i.e. specifically, something you didn’t already know – hence the show name) Worth knowing (i.e. it has value to you (e.g. it helps you do your job)) Demonstrably true (i.e. evidence-based, not an opinion or point of view)
How do you connect with customers?
- Don’t use a one-size-fits-all approach
- Respond to concerns
- Go above and beyond
- Follow up
- Keep it personal, not transactional
- Focus on face-to-face interactions
What is an actionable insight
Actionable insights are conclusions drawn from data that can be turned directly into an action or a response.
The data informing the insights can be structured or unstructured, quantitative or qualitative.
References
https://blog.digimind.com/en/insight-driven-marketing/how-to-get-analyze-and-use-consumer-insights-from-social-media
https://www.usertesting.com/blog/what-are-customer-insights
https://blog.datumize.com/key-features-of-a-great-customer-insight-analyst
https://www.powerhomebiz.com/marketing-tips/market-research/benefits-of-getting-and-analyzing-information-about-your-customers.htm
