Whether known or unknown, Interaction Studio tracks data from multiple sources to gather information about every customer, prospect, and website visitor.
By tracking customer behaviors, and through data from a wide variety of sources, you can start to get to know each individual customer’s interests and affinities.
What is Salesforce interaction studio
Interaction Studio is Salesforce’s real-time personalization and interaction management solution that’s part of Salesforce Marketing Cloud.
How do I access interaction studio?
- Log into your Marketing Cloud account as a user with Interaction Studio access permissions
- Select Interaction Studio from the top navigation
- You will only have access to the capabilities your Interaction Studio administrator assigned to you for a particular dataset
What real time interactions does interaction Studio manage
Interaction Studio connects data from different sources, such as web activity, app activity, customer service interactions and more – giving marketers enhanced customer insight to engage their customers in exactly the right moment.
What is interaction studio legacy
An interaction in Marketing Cloud Interaction Studio (Legacy) is a defined sequence of steps.
These steps occur when there is an event on a touch point, such as web, mobile, call center, or ATM.
You can use a Marketing Cloud Automation Studio activity to admit contact data to an interaction in a batch.
How do I install interaction studio?
- Log into Salesforce with administrative permissions
- Navigate to the installation page on the Salesforce AppExchange
- Click Get It Now
- On the Install Interaction Studio Connected for Sales and Service Cloud screen, select the following options:
- Click Install
How do I enable interaction studio in marketing cloud
In Marketing Cloud, navigate to Setup | Feature Settings. Within Feature Settings, select Interaction Studio – Legacy | Integration Settings.
If your business unit is already configured, the setup screen already shows the credentials.
What type of data does interaction Studio capture
Interaction Studio collects data on several factors including time spent on site, actions, purchases, browsing history, and many others.
This data can be used in creating Einstein “recipes” to create those meaningful experiences mentioned above based on customer profiles.
Is interaction Studio A CDP
Some background on the Salesforce cdp and Interaction Studio Salesforce has two products available in the CDP space.
The first one to market, Interaction Studio, was originally a white-labeled CDP platform out of the UK called Thunderhead.
How do I turn on Interaction studio?
- In Marketing Cloud, navigate to Setup | Feature Settings
- Within Feature Settings, select Interaction Studio – Legacy | Integration Settings
Is interaction studio Evergage
Interaction Studio (formerly Evergage) is now known as Marketing Cloud Personalization. The new name reflects our mission and vision for innovation in Salesforce Marketing Cloud.
What is a gear in interaction studio
Interaction Studio Gears are an application extension platform used to add custom business functionality to the Interaction Studio platform.
An Interaction Studio administrator at your company can enable and disable Gears in the Interaction Studio UI.
Does interaction studio use cookies
Interaction Studio tracks customer data through cookies and matches that data with information that customers have provided, such as their email addresses and phone numbers.
As long as you comply with local data privacy laws and GDPR, this can be a powerful way to improve your relationships with your customers.
What is Sitemap in interaction studio
In traditional web development, a sitemap (or site map) is a hierarchical list of pages of a website and the relationships between them.
In Interaction Studio, a Sitemap represents the JavaScript configuration through which the Interaction Studio web-channel solution architecture is implemented.
What is email Studio in Salesforce
Email Studio is a powerful tool that allows you to build and send personalized emails.
This course will teach you how to configure admin settings and manage data, in order to run smart and efficient marketing campaigns in Salesforce Marketing Cloud.
What is Salesforce advertising studio
Advertising Studio helps you engage with your customers and prospects. It includes three applications: Advertising Audience, Journey builder advertising, and Lead Capture.
You can use Advertising Studio to coordinate campaigns with social, mobile, sales, and customer service efforts.
How do I create a dataset in interaction studio
Log into Interaction Studio as an administrator or with “Configure Dataset” permissions. Click the avatar icon in the top right corner of the window, or click on the dataset indicated at the top of the screen (for example, “Engage”).
Select Manage Datasets. Click any column name to sort by that column.
What is social studio in marketing cloud
Social Studio is a one-stop solution to manage, schedule, create, and monitor posts. You can organize posts by brand, region, or multiple teams and individuals in a unified interface.
Social Studio offers powerful real-time publishing and engagement.
Is social studio part of Salesforce
Yes, we’re talking about Salesforce Social Studio. Social Studio is Salesforce’s solution for listening, engaging, and publishing across the most popular social media networks on the planet—Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Google My Business, and Sina Weibo, to be precise.
Is Salesforce getting rid of social studio
Starting November 18, 2024, or the end of your contract, whichever comes sooner, you will no longer be able to access the Social Studio application, and all associated customer data will be deleted once your contract ends in accordance with our Trust and Compliance Documentation.
How many studios are there in marketing cloud
Marketing Cloud is Salesforce’s powerful marketing toolwith more than 7,700 companies using the software to form one-to-one relationships with their contacts.
What are Salesforce 360 audiences
The Customer 360 Audiences Calculated Insights feature lets you define and calculate multidimensional metrics from your data using SQL.
Your metrics can include LTV, Most Viewed Categories, and CSAT at the profile, segment, or population level.
How much does social studio cost
Social Studio Pricing Basic: $1,000/org/Month pro: $4,000/org/month Corporate: $12,000/org/month Enterprise: $40,000/org/month Plans require an annual contract.
Is Salesforce a CRM
What is CRM (customer relationship management) and what can it do for you? CRM helps unite your teams around your customers, get actionable insights from data, attract prospects, and retain loyal customers.
Salesforce Customer 360 is the world’s #1 CRM, and we’ve been hard at work building it since 1999.
What is Einstein Salesforce
Salesforce Einstein is artificial intelligence (AI) technology that has been developed for the Salesforce Customer Success Platform.
Salesforce’s AI product, Einstein, is now available across the company’s core cloud products, as part of its spring 2017 product release.
What is client-side vs server-side
Client-side means that the action takes place on the user’s (the client’s) computer. Server-side means that the action takes place on a web server.
What is Salesforce journey builder
Journey Builder is designed to allow marketers to customize interactions through those stages based on customer needs, desires and preferences, their demographics and real-time input from their behavior.
Journey Builder uses event-driven triggers to respond to customers or prospective customers appropriately.
What can you do with content builder
Content Builder is our cross-channel content management tool that allows you to consolidate images, documents, and content in a single location for use in the Marketing Cloud.
With an easy-to-use, drag and drop interface, Content Builder is more efficient than our previous create and edit tools.
Is Microsoft Dynamics a CRM or CDP
Microsoft Dynamics 365 Customer Insights is a real-time enterprise grade customer data platform (CDP).
The application is built on a hyper-scale Microsoft Azure platform providing powerful analytical capabilities using Microsoft AI and Azure-based machine learning models.
What is Salesforce Marketing Cloud personalization
Salesforce Interaction Studio (Marketing Cloud Personalization) is more than just a powerful promotion platform; it also has the ability to harness data and use it to gain insight into your customers’ behavior.
What is server-side GTM
Server-side tagging is a new way to use Google Tag Manager to instrument your application across devices.
Server containers use the same tag, trigger, and variable model that you’re used to, while also providing new tools that allow you to measure user activity wherever it happens.
Citations
https://help.salesforce.com/apex/HTViewHelpDoc?id=sf.mc_ss_social_studio.htm&language=en_us
https://nebulaconsulting.co.uk/insights/marketing-cloud-has-renamed-its-products-including-pardot/
https://www.digitalnationaus.com.au/news/salesforce-unveils-new-marketing-cloud-and-cdp-features-578462
