In short, Interaction Studio helps you: Listen to how customers interact with your brand across channels.
Understand what to do next based on rules set by the business. Act on insights gathered to provide customers with the best experience.
What are Email templates salesforce
The email template builder is a visual tool for creating rich, engaging email templates.
Email Templates in Salesforce classic. Use email templates to increase productivity and ensure consistent messaging.
Email templates with merge fields let you quickly send emails that include field data from Salesforce records.
How do I send an email from content builder?
- Creating and Editing Your Email
- Work with Audience/Recipients
- Pre-Send Quality Check
- Send an Email
What is Sitemap in interaction studio
In traditional web development, a sitemap (or site map) is a hierarchical list of pages of a website and the relationships between them.
In Interaction Studio, a Sitemap represents the JavaScript configuration through which the Interaction Studio web-channel solution architecture is implemented.
What are AMP emails
AMP email is a technology that allows email marketers to embed the interactive elements like carousels, accordions, confirmation, purchase buttons, etc., into their emails without needing to open a new tab to visit a website.
How do I create a flow template in Salesforce?
- From Setup, in the Quick Find box, enter Flows , and then select Flows
- Click New Flow
- In the list of templates, select the template that you want to customize, and click Create
- Customize the flow according to your business requirements
- Save the flow
- Activate the flow
What is Einstein salesforce
Salesforce Einstein is artificial intelligence (AI) technology that has been developed for the Salesforce Customer Success Platform.
Salesforce’s AI product, Einstein, is now available across the company’s core cloud products, as part of its spring 2017 product release.
What is advertising studio Salesforce
Salesforce Advertising Studio is a campaign management and CRM targeting solution for digital marketing campaigns.
It’s a part of the Salesforce marketing cloud suite, making it perfect for customer-centric marketing strategies.
It helps you get the most value out of the CRM data you collect.
What is CAN-SPAM in Sfmc
What is the CAN-SPAM Act? The CAN-SPAM Act comprises of various rules and regulations that define appropriate and inappropriate actions related to commercial electronic mails.
It is intended to put down stricter requirements on the commercial emails rather than transactional emails.
Is interaction Studio A CDP
Some background on the Salesforce CDP and Interaction Studio Salesforce has two products available in the CDP space.
The first one to market, Interaction Studio, was originally a white-labeled CDP platform out of the UK called Thunderhead.
How do I add a dynamic name in Mailchimp?
- Type the merge tag as |FNAME| directly into your content
- Be careful when typing the merge tag since typos won’t populate a first or last name
- Preview and test your merge tag prior to sending
What is Einstein engagement frequency
Einstein Engagement Frequency (EEF) helps marketers determine the right number of emails to send to individual subscribers of an organization, reducing the unsubscribes that result from email fatigue.
Marketers can use EEF to identify opportunities to further engage subscribers with emails.
What is Journey builder salesforce
Salesforce Journey Builder is a feature of the company’s Marketing Cloud that manages the customer life cycle: the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a brand.
How many different kinds of email templates are present in Salesforce
In Salesforce Classic, you can create four different types of email templates: text, HTML with Classic Letterhead, custom, and Visualforce.
All of these email templates can include text, merge fields, and attached files.
What type of Einstein split is used to segment a journey based on the likelihood a customer makes a purchase
There are five Einstein Split options: Persona Split – Engage customers based on their Einstein Engagement Scoring Personas.
Conversion Split – Engage customers based on their likelihood to make a purchase, download content, or complete a form on your website.
What is interaction studio
Interaction Studio is Salesforce’s real-time personalization and interaction management solution that’s part of Salesforce Marketing Cloud.
What is AMP script
AMPscript is Marketing Cloud’s proprietary scripting language for advanced dynamic content in emails, landing pages, SMS, and push messages.
While AMPscript uses basic programming concepts, you don’t have to be a coder to understand AMPscript functions and to use it in your emails.
What is AMP project
AMP is an open source project designed to help web publishers create mobile-optimized content that loads instantly on all devices, according to Google.
“We want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously,” Google wrote in a blog post.
Can you deploy Lightning email templates
You can share your email templates across the Salesforce ecosystem. Test your Lightning email templates, flows, and automations like email alerts in a Sandbox environment.
Then add your tested files to change sets and deploy them to a production environment.
What is path optimizer in journey builder
The Path Optimizer flow control activity helps you test up to 10 variations of a journey path to determine which path performs best in your journey.
You can choose to alter content, frequency of sends and type of messaging channel.
What is a personalization string
A personalization string lets you insert subscriber attributes, such as subscriber name, into your emails.
Personalization strings can appear in the subject line, preheader, or in the content of the email.
You may hear personalization strings referred to as merge fields or substitution strings.
What is Einstein copy insights
Einstein Copy Insights uses text analytics and natural language processing to analyze the text from your commercial email subject lines to uncover language insights.
Use these insights to craft subject lines that drive stronger email engagement.
What is the difference between organizing your data in a list and organizing it in a data extension quizlet
What is the difference between organizing your data in a list and organizing it in a data extension?
C. A data extension contains relational data, such as purchases. A list doesn’t.
How do I create an HTML email template in Salesforce?
- From Setup, enter Email Templates in the Quick Find box, then select Email Templates
- Click New Template
- Choose Custom (without using Letterhead) and click Next
- Complete the email template fields, and then click Next
- Enter the HTML source text (with HTML tags), and click Next
What is the difference between lightning email templates and classic email templates
One distinction to remember is the difference between Lightning and Classic templates. Both templates will be available to you in an email.
However, Lightning templates cannot be edited once they have been inserted into your email.
Do you need permission to send marketing emails
Most country’s email marketing laws stipulate that people need to give you permission to email them in order for you to send them campaigns.
The definition of permission varies between each country’s laws, but there are generally two types of permission: implied permission and express permission.
How do I edit automated emails in Salesforce?
- Edit the email in Email Studio, then navigate to Automation Studio
- Find and pause the relevant automation
- To edit the Send Email Activity, select Edit/View
- Click Select Message
- Select a different email and click Next
Is AMPscript easy
In result, the script can be embed within HTML emails, text emails, landing pages, sms messages and push notifications.
Furthermore, AMPscript uses simple syntax and semantics, so is easy to learn and code.
Where can I practice AMPscript?
- Launch the Trailhead Simulator
- Click Exercise 1: Use AMPscript to Fix Capitalization, and then click Begin
- From the Marketing Cloud Apps bar, click Content Builder and select Content Builder
- Under Local Folders, click Simulator
- Click the email named Welcome to Cloud Kicks
What does the lightning bolt in Gmail mean
With dynamic email, you can take action directly from within the message, like RSVP to an event, fill out a questionnaire, browse a catalog, or respond to a comment.
Note: You can identify dynamic email when you see a lightning bolt next to a message.
Citations
https://quizlet.com/482588671/flash-cards/
https://www.clearvoice.com/blog/what-is-email-content/
https://help.salesforce.com/apex/HTViewHelpDoc?id=sf.mc_cp_create_a_landing_page_with_content_builder.htm&language=en_US
https://www.cloudflare.com/learning/cdn/caching-static-and-dynamic-content/
