International marketing can be defined as the tactics and methods used to market products and services in multiple countries.
This could be in the form of import/export, franchising, licensing, and online sales.
How does Apple communicate globally
They use the iPhones for not only communicating but also taking photos and sharing data.
Apple iPhones are equipped with a global positioning system (GPS). Thus, they help people to find directions as they travel.
Why does Netflix trade internationally
So let’s get started! When entering into new countries, Netflix initially chose its next markets based on similarities, in order to limit potential cultural and geographical challenges.
One of the countries Netflix first considered for its global expansion was Canada.
What pricing strategy does Apple use
Apple utilizes a minimum advertised price, or MAP, retail strategy. This strategy prevents retailers from pricing their Apple products below the MAP.
By ensuring the price for Apple products never drop below a specific price, Apple can maintain their product popularity.
What is Apple struggling with
The company has struggled with Covid shutdowns at factories in China and a computer chip shortage.
Apple has managed to maintain greater stability than other tech giants that have announced hiring slowdowns and layoffs.
What competitive strategy does Apple use
The general tactic which is used by Apple is broad differentiation. This is a strategy which emphasizes on basic structures which differentiate the company and its products from the competitors (Dolata, 2017).
Following the differentiation strategy, Apple is ahead in the information technology market.
What are the 3 marketing strategies to enter a foreign market
selling through online marketplaces. offering direct e-commerce sales. selling indirectly through another company that exports to the target market.
What companies use international strategy
An international strategy prioritizes centralized operations that makes companies like Moet and Chandon, Porsche, Red Bull, and Netflix so successful.
Who are Apple’s key customers
The main target market for Apple’s products includes middle and upper-income consumers who are capable and willing to pay a higher amount after being enticed by a better user experience.
Which of the following are strategy options for entering foreign markets
There are five basic options available: (1) exporting, (2) creating a wholly owned subsidiary, (3) franchising, (4) licensing, and (5) creating a joint venture or strategic alliance (Figure 7.25 “Market entry options”).
What are examples of market entry strategies
Besides exporting, other market entry strategies include licensing, joint ventures, contract manufacture, ownership and participation in export processing zones or free trade zones.
Why Apple uses differentiation strategy
Apple attempts to increase market demand for its products through differentiation, which entails making its products unique and attractive to consumers.
The company’s products have always been designed to be ahead of the curve compared to its peers.
Does Apple use global standardization strategy
CEMEX, the Mexico-based cement and building materials company, was able to expand globally using a standardization strategy.
Apple uses a standardization strategy because its products do not have to be customized for local users.
Why do we need international business strategy
In order to successfully expand their consumer base and increase profitability through internationalization, companies need to spend the necessary time and resources to understand global market opportunities and choose the proper international business strategies.
What are some challenges facing Apple today
The first challenge would be to top the iPhone sales of 2021 which were unusually high as the first 5G device was launched.
The second challenge is the chip shortage issue which can easily lead to a dip in unit sales by a couple of million units.
What are the five strategies a company can use to compete internationally
There are five basic options available: (1) exporting, (2) creating a wholly owned subsidiary, (3) franchising, (4) licensing, and (5) creating a joint venture or strategic alliance (Table 7.11 “Market Entry Options”).
What makes Apple products unique
In terms of software as well as hardware, products designed by Apple integrate well with present needs.
Consistently well-performing and easily usable, the devices are long-lasting and well equipped to adapt to ongoing technological advancements.
What is the best market entry strategy
#1 Exporting/Trading One way to enter a new market is through exporting goods. This strategy allows you to enter several markets simultaneously.
You can assign a local distributor to conduct transactions with your buyers. The main advantage of working with local distributors is access to their existing client base.
What is transnational strategy in international business
An international business structure where a company’s global business activities are coordinated via cooperation and interdependence between its head office, operational divisions and internationally located subsidiaries or retail outlets.
What are the four market entry strategies?
- Structured exporting
- Licensing and franchising
- Direct investment
- Buying a business
What type of MNC is Apple
Apple Inc. is an American multinational technology company that specializes in consumer electronics, software and online services headquartered in Cupertino, California, United States.
What is global strategy in international business
A global strategy is a strategy that a company develops to expand into the global market.
The purpose of developing a global strategy is to increase sales across the world.
The term “global strategy” includes standardization, and international and multinational strategies.
What international strategy does Netflix use
Taken together, the elements of Netflix’s expansion strategy constitute a new approach that might be called “exponential globalization.”
It’s a carefully orchestrated cycle of expansion, executed at high speed, to an ever-increasing number of countries and customers.
What is Apple’s biggest strength?
- High quality of Apple products and services in terms of design and performance is the main strength of the company
- Apple is the first company in the US to reach USD 2 trillion market capitalization in 2020
What is Apple’s biggest weakness
Apple’s greatest weakness is its exorbitant prices. A company’s high-priced products pose a vulnerability since buyers can easily find comparable products at a lower price.
What are the 3 strategies for international expansion?
- Licensing Arrangements
- Mergers and Acquisitions
- Entity Set-up, PEO and EOR
What companies use transnational strategy?
- McDonald’s has 36,000 fast food locations in more than 100 different countries worldwide, with menu and prices that change based on the local market
- Unilever, the parent company for over 400 brands like Klondike, Lipton Tea, Dove, Axe, and Vaseline, operates in 190 countries
What is the difference between multinational and transnational companies
While traditional multinational corporations are national companies with foreign subsidiaries, transnational corporations spread out their operations in many countries to sustain high levels of local responsiveness.
What are the four international strategies
Multinational corporations choose from among four basic international strategies: (1) international (2) multi-domestic, (3) global, and (4) transnational.
These strategies vary depending on two pressures; 1) on emphasizing low cost and efficiency and 2) responding to the local culture and needs.
What is the difference between international strategy and global strategy
An international strategy involves the tactics adopted in different countries specific to the markets of those countries whereas, a global strategy is a concept that involves putting together plans that are unique for the worldwide market.
Citations
https://www.linkedin.com/pulse/mcdonalds-its-transnational-business-strategy-shahil-usman
https://www.8ways.ch/en/digital-news/6-techniques-apple-uses-influence-you
https://www.globalexpansion.com/blog/types-of-international-expansion-strategies-to-consider
https://globalmarketingprofessor.com/apple-cross-cultural-consistency/
https://ivypanda.com/essays/international-strategic-plan-to-help-apple-company-expand-in-china/
