Segmentation is the fastest way to group your contacts into ultra-precise audiences that update in real time, so you can target messages based on the latest shopping behavior, customer data, and even predictive analytics.
You make the rules.
What are Klaviyo segments
Segmentation allows you to group your audience based on behaviors, interests, and personal characteristics.
Segments are defined by a set of conditions and are typically used to: Send targeted campaigns.
Trigger email flows.
Why is segmentation important in Klaviyo
Segmentation is also crucial for gaining business intelligence and maintaining a healthy Klaviyo account.
Since segments automatically update in real-time, they provide an easy way to get a pulse check on your audience at any given moment.
How do you find the segment growth of Klaviyo
To access your list growth report, head to your Lists & Segments tab and navigate into a given list.
Then, click Reports > Growth Report. List growth reporting is only available for lists, not for segments.
If you only see Engagement Report in your Reports dropdown, that means it is a segment.
How do you create an unengaged segment in Klaviyo?
- Navigaet to the Lists & Segments tab of your account
- Select Create List / Segment > Segment
- Add the following segment definition: If someone is in or not in a list > is > [your main list] > and was added at least 30 days ago
What is Klaviyo used for
Klaviyo is a unified customer platform that gives your online brand direct ownership of your consumer data and interactions, empowering you to turn transactions with customers into productive long-term relationships—at scale.
Do Klaviyo segments automatically update
Segments update automatically and immediately. Once you create a segment, it will pull in customers that meet the definitions you set from anywhere in your Klaviyo account – this is why it’s important to confine a segment to a specific list if you’re using it for campaign targeting.
How often do segments update Klaviyo
Profiles that qualify for a segment by taking an action at a specific time in the past, or those who no longer qualify for a segment based on relative time conditions, will be added or removed once every 24 hours.
How do clients use Klaviyo?
- Connect Your Ecommerce Store
- Invite Your Team
- Transfer Your Data and Assets from Your Former Email Service Provider
- Create Your Email Lists
- Design Forms to Collect Subscribers
- Set Up Your Account to Ensure You’re a Reputable Sender
- Design Your Email Campaign
- Send Your Campaign
How do you create a segment based on location Klaviyo
When creating a location-based segment, use the condition of Properties About Someone. Then, choose between country, state/region, zip code, or timezone to further define this segment.
What are the levels of segmentation
There are four levels of market segmentation: Mass Marketing. Segment Marketing. Niche Marketing. Micro Marketing.
What is the difference between a list and a segment Klaviyo
Lists are static, meaning they grow as people subscribe or are manually added. Segments, on the other hand, are dynamic, meaning they grow as people meet the segments’ conditions and shrink as people no longer meet them.
What are flows in Klaviyo
A flow is a sequence of automated actions, which can include email and SMS messages, that is triggered when a person performs a specific actionsuch as when someone joins a list, is added to a segment, makes a purchase or abandons their cart.
How do you do segmentation
The process of market segmentation consists of 5 steps: 1) group potential buyers into segments; 2) group products into categories; 3) develop market-product grid and estimate market sizes; 4) select target markets; and 5) take marketing actions to reach target markets.
What is Klaviyo showcase
Klaviyo Showcase is a constantly growing collection containing thousands of user-created email and SMS campaigns built in Klaviyo.
You’ll find campaigns from both small and large businesses across a variety of industries and use cases.
Some are highly stylized, while others are simple or text-only.
Is Klaviyo a CDP
Klaviyo One is a CDP Klaviyo One incorporates a CDP (customer data platform) that stores and analyses customer data from anywhere, at any time.
The CDP includes: One-click integrations – this allows you to easily move customer data across all systems and software used within your business.
How do you make a highly engaged segment Klaviyo?
- If someone is in or not in a list > is > in [your main list]
- What someone has done or not done > Opened email > at least once in the last 30 days
- What someone has done or not done > Clicked email > at least once in the last 30 days
What is the difference between and and/or Klaviyo
Using the AND connector between conditions will make a segment or flow filter more exclusive.
Klaviyo checks each condition separated by AND individually; therefore, each condition must be true in order for someone to be included.
What is an active profile in Klaviyo
What is an active profile? Any profile that can be emailed through Klaviyo is considered an active email profile.
There are 2 main categories of active profiles: Subscribers. Subscribers have filled out a signup form or otherwise explicitly consented to receive email marketing.
What is Boolean in Klaviyo
Boolean. The boolean data type can only represent two values: true or false. An example of boolean data is the property stored when someone has accepted marketing from you.
What is market segmentation with example
Market segmentation is the process of dividing prospective consumers into different groups depending on factors like demographics, behavior and various characteristics.
Market segmentation helps companies better understand and market to specific groups of consumers that have similar interests, needs and habits.
What are market segmentation techniques
Market segmentation is a marketing technique that involves segmenting a target market into smaller, more defined segments, enabling a business to conduct strong market research into customers.
What are suppressed profiles in Klaviyo
When a profile is suppressed for email, you can no longer use email as a marketing tool for that person.
The main way a profile is suppressed is if they unsubscribe from one of your emails.
When someone unsubscribes, Klaviyo will suppress them to ensure that they no longer receive emails from you.
What is churn risk in Klaviyo
Churn Risk Prediction is the probability of a customer churning (i.e not purchasing from you again) The Churn Risk Prediction ranges from 0 to 1.
As a customer places more orders, their Churn Risk goes down and as they place less orders, the Churn Risk goes up.
How do you use tags in Klaviyo
If you want to add tags to lists and segments that are already in your Klaviyo account, head to your Lists & Segments tab.
Then, click the checkboxes next to any lists and segments that you want to apply tags to.
Click the Add/Remove Tags dropdown at the top of the page and select Add Tags.
How does Klaviyo predict gender
Klaviyo’s gender prediction algorithm uses a customer’s first name along with census data to make a gender prediction of either likely male, likely female, or uncertain.
Because predicted gender is still an approximation, make sure that, when using targeted communication, you include some information for both genders.
What is advanced segmentation in marketing
Advanced segmentation is a marketing tool that involves splitting your audience into groups based on shared characteristics.
Examples include: Where they are in the customer journey. The products or product categories that interest them.
Their age, location, gender.
How do you do segmentation targeting and positioning?
- Segment your market
- Target your best consumers
- Position your offering
How do you make a flow live in Klaviyo
Turn an individual flow message live For each message in the flow you want to start sending, make sure you’ve customized and previewed the content and all settings.
Next, in the left-hand configuration sidebar, click the Send Status dropdown and change the status to live.
What is a preview list in Klaviyo
Preview List. Your preview list is a static list of people that receive your test campaigns.
This list should include yourself, as well as any other members of your organization who wish to receive previews of campaigns.
What is market segmentation and why is it important
Market segmentation refers to the categorization of the target population into groups or segments based on shared characteristics.
It helps you to determine exactly what messaging will drive customers to make purchases.
It also allows businesses to manage their time and money, among other resources, in a better way.
References
https://www.succeedgroup.co.za/2017/10/03/what-is-employee-disengagement/
https://www.youtube.com/watch?v=bPD8fp3Io9A
https://enlyft.com/tech/products/klaviyo
https://quizlet.com/196689823/chapter-8-segmenting-and-targeting-markets-flash-cards/
https://dotdigital.com/blog/what-is-email-segmentation/
