Marketing kpi (Key Performance Indicator) is a measurable value that marketers use to evaluate success across all marketing channels.
Popular marketing KPIs include Cost Per Lead (CPL), Marketing Qualified Leads (MQL), Cost Per Acquisition (CPA), and Website Visits Per Marketing Channel.
What are the 4 steps of branding?
- Step 1: Brand Salience – In this step, it is crucial to establish your identity and ask yourself as the brand, “who are you?”
- Step 2: Performance and Imagery –
- Step 3: Judgement and Feelings –
- Step 4: Brand Resonance –
When cost analysis is applied to a suppliers price the buyer
When cost analysis is applied to a supplier’s price, the buyer: identifies and analyzes each cost element for cost reduction opportunities.
Cost management of services: includes demand management and supplier cost structure analysis.
What are the characteristics of a good brand name?
- Distinctive
- Authentic
- Memorable
- Enduring
- Defensible
What forces increase the necessity for purchaser initiative in supply sources creation
What forces increase the necessity for purchaser initiative in supply sources creation? Increase in international trade.
Technological advances in product development. Management concerns with maintaining a competitive advantage.
What is supply chain rationalization
Supply base rationalization, or supplier rationalization, is the practice of reducing the number of active suppliers to streamline an organization’s spend.
Ideally, intentionally shrinking a supply base will allow the organization to spend more time and focus on building value from existing supplier relationships.
What job seekers are looking for?
- Your reputation as an employer
- Your company’s stability
- The salaries, benefits, and flexibility you offer
- Opportunities for growth and development
- Your values and culture
- Your customers
What are position strategies
A positioning strategy is a strategic marketing plan that helps you determine where your business stands in the market and how it should be positioned to attract more customers.
What is dual distribution
a system of marketing channel organisation in which a manufacturer uses two approaches simultaneously to get products to end-users; commonly, one approach is to use marketing intermediaries, while the other is to sell direct to end-users.
What are the 4 P’s of Coca-Cola
It analyses the 4Ps (Product, Price, Place, and Promotion) of Coca-Cola Company and explains its business & marketing strategies.
The Coca-Cola Company is an American multinational corporation. It is best known around the world for its flagship product, Coca-Cola.
The Coca-Cola Company has a wide product range.
What makes a catchy name
While other monikers can have depth and meaning, “catchy” names are designed to stay firmly within the mind of your target customer, no matter how many opposing titles they might see.
These are the titles that are inherently memorable. Some of the best names even become synonymous with the thing they represent.
What is B2B and B2C
B2B stands for ‘business to business’ while B2C is ‘business to consumer’. B2B ecommerce utilises online platforms to sell products or services to other businesses.
B2C ecommerce targets personal consumers.
How do you email a real estate agent?
- Strike the right tone
- Keep it short and sweet
- Personalize the introduction
- Master the unique value proposition
- Include a sample report
- Close with contact info
- Proofread, proofread, proofread!
What is stealth positioning
In contrast, companies that use stealth positioning adopt a covert approach. They conceal the true nature of their products by affiliating them with a different category.
This is a powerful strategy for marketers when a category is in some way tainted.
Citations
https://www.chegg.com/flashcards/midterm-ch-5-63791dbf-ffbf-480f-a80e-7e37ebb0df63/deck
https://www.oliveandcompany.com/blog/characteristics-of-strong-brand-names
https://www.marketing91.com/what-is-a-market-activity/
