Our motto is “Expect the unexpected” for every car we create.
What is it called when two brands work together
Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance.
Also known as a brand partnership, co-branding (or “cobranding”) encompasses several different types of branding collaborations, typically involving the brands of at least two companies.
Is Google a masterbrand
This seems to be the most frequently-used approach, which allows Google to strengthen the equity of Google as a master brand, while clearly designating specific offerings.
The company has used slight variations such as Gmail (which is officially branded “Gmail by Google”) and Google+.
What is the parent brand
What is a parent brand? Home Dictionary Parent brand. It is the reference brand, that which holds the highest position in the internal company hierarchy.
Normally comparable with the corporate brand, although may also relate to a product brand that is separate from the company selling it.
What slogan is the ultimate driving machine
— which focused on the joy of driving a BMWthe new advertising depicts the BMW as the “ultimate driving machine,” whatever the model.
The tagline has been used continuously by BMW since it was created by Martin Puris, then the chief executive of Ammirati & Puris, in 1975.
What is Volkswagen’s mission statement
Literally it says in the mission statement environment: “For all our products and mobility solutions we aspire to minimize environmental impacts along the entire lifecycle –from raw material extraction until end-of-life -in order to keep ecosystems intact and to create positive impacts on society.
What is umbrella brand name
Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products.
Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace).
What is product architecture
Product architecture is the organization (or chunking) of a product’s functional elements. It’s the ways these elements, or chunks, interact.
It plays a significant role in how to design, make, sell, use, and repair a new product offering.
Linking to system-level design and the principles of system engineering.
What type of brand architecture does Amul follow
The Amul Model of dairy development is a three-tiered structure with the dairy cooperative societies at the village level federated under a milk union at the district level and a federation of member unions at the state level.
What is marketing architecture
The market architecture is a representation of the various types of markets divided by the types of the sectors that they are working in and also how well they are connected to ear other.
What is range architecture
Range architecture is the structure of your products, sub-brands and price points. A well designed range architecture will help your customers pick the right product at the right price, helping them navigate sometimes countless choices.
One of the most famous range architectures was developed by Alfred P.
References
https://www.hotcars.com/secret-origin-bmws-ultimate-driving-machine-slogan/
https://munch.studio/brand-architecture-models/
https://www.bmw-welt.com/en/experience/popups/exhibition_welt/strive-for-perfection.html
