Definition: Macro-influencers are specialists in their field who decided to take their expertise on social media.
In most cases, people find their accounts thanks to its abundance in informative or quality content.
Who are macro influencers
With a slightly smaller audience size between 500,000 and 1 million followers, macro-influencers may be celebrities, TV personalities, athletes, or thought leaders.
Since they can leverage their reputation to gain followers on social media, brands can expect a high price tag—though not as hefty as mega-influencers.
What is macro influencer marketing
Macro influencers are basically famous people, either celebrities or social media personalities, with more than 100k followers.
As a result, brands usually approach these macro influencers to feature a product on their social media accounts, and this way the awareness and visibility of the brand increases.
Why are macro influencers important
Macro-influencers cater to large audiences and are often in high demand as brands gain from their huge follower count.
The increased demand in proposals generally blocks the calendars of macro-influencers, which further requires brands to hurry their campaigns.
Who are some macro influencers?
- JERICHO
- Elliot Choy
- Jay Baer
- Grandbaby Cakes
- Chef Billy Parisi
Why are macro influencers better
Macro influencers have large audiences and followings, making them an ideal option for brands looking to achieve brand awareness.
They are able to reach large numbers of people at the same time, sometimes, using just a single post.
Macro-influencers reach 22 times more people when compared with micro-influencers.
How much is a macro influencer
Micro influencers (10,000 – 50,000 followers): $100 – $500 per post. Mid-tier influencers (50,000 – 500,000 followers): $500 – $5,000 per post.
Macro influencers (500,000 – 1,000,000 followers): $5000 – $10,000 per post.
How do you become a macro influencer?
- Celebrities with more than 1 million followers
- Middle- and macro-influencers with 100,000 to 1 million followers
- Micro-influencers with 1,000 to 100,000 followers
Why is micro influencer better than macro
Potential for higher ROI: Micro-influencers cost a lot less because they have smaller followings.
Because of that, you’re more likely to see a better return on your money.
Micro-influencers get 47% more engagement on their posts compared to macro-influencers, putting your brand in front of more interested shoppers.
How much do macro influencers make
Instagram posts Nano-influencer: $25–$200. Micro-influencer: $200–$1000. Mid-influencer: $1,000–$3,000. Macro-influencer: $3,000–$15,000.
Are micro or macro influencers better
Micro-influencers are a cost-effective option to get more social media engagement. It’s no secret that micro-influencers have higher engagement rates than macro-influencers, too.
While macro-influencers are lucky to get engagement rates around 5%, micro-influencers average double that.
What is Micro influencer
According to MediaKix, micro-influencers are defined as accounts with anywhere from 10,000-50,000 followers and macro-influencers as accounts with 500,000-1 million followers.
Who is a macro influencer on Instagram
Next stop is the macro influencer. These social media experts tend to have between 100,000 and 1 million followers.
They differ from mega influencers by having achieved fame mostly through internet-related activity, such as vlogging or producing a specialist blog.
Whats considered a micro-influencer
A micro-influencer is someone who has between 1,000 to 100,000 followers. Micro-influencers focus on a specific niche or area and are generally regarded as an industry expert or topic specialist.
“[Micro-influencers] have stronger relationships than a typical influencer.
What is the difference between influencer and micro influencer
These celebrity influencers (or macro-influencers), with social audiences of more than 100,000 dominated social media until recently when micro-influencers (those with between 10,000 and 100,000 followers) and nano-influencers (those with fewer than 10,000 followers) started taking center stage.
What is the opposite of micro influencer
What is a Nano-Influencer? Nano-influencers are a relatively new breed of influencer. They tend to have a smaller number of followers in comparison to micro-influencers, less than 1,000 followers.
“[A nano-influencer is] someone who has influence within their community.
What are meta influencers
Meta influencer is a photorealistic virtual influencer who has an uncanny resemblance to humans.
What is a super influencer
A small group of disproportionately impactful thought leaders – Super Influencers – drives legislative and regulatory outcomes.
These remarkable individuals operate from positions outside of government to guide the thinking of policy makers on specific issues.
What do micro influencers want
Typically, a micro-influencer is someone who has between 1,000 to 100,000 followers. They focus on a specific or niche area and are generally regarded as an industry expert or topic specialist.
They are believed to have stronger relationships than a typical influencer.
Whats after a micro influencer
Mega influencers have more than 1 million followers, macro influencers have between 100,000 to 1 million followers, micro influencers have between 10,000 to 100,000 followers and nano influencers have between 1,000 to 10,000 followers.
What are the 3 types of influencers
It took the mass adoption of social media for today’s three influencer personas to evolve: mega-influencers, macro-influencers, and micro-influencers.
What is a niche influencer
An influencer niche is when the content creator “stays in their lane” and serves images, videos, products, and captions that connect with the audience they’ve amassed.
They know their people and how to speak to them in a genuine, authentic manner.
How do you classify influencers?
- Nano Influencers (1,000-10,000 followers)
- Micro Influencers (10,000-100,000 followers)
- Macro Influencers (100,000-1,000,000 followers)
- Mega/Celebrity Influencers (1,000,000+ followers)
- Influential Customer (Customer Advocate)
- Affiliate
- Brand Ambassador
How many types of influencers are there
Macro-influencers with 500K to 1 million followers. Mid-tier influencers with 50K to 500K followers.
Micro-influencers with 10K to 50K followers. Nano-influencers with 1K to 10K followers.
What are the differences between mega macro micro and nano influencers
There are mega-influencers, who reach more than 1 million people; macro-influencers who have 100,000-1 million followers; micro-influencers with 10,000-100,000 followers; and nano-influencers, who reach fewer than 10,000 followers.
What is a lifestyle influencer
Lifestyle influencers are accounts that dedicate themselves to posting a variety of content, ranging from food to #ootd’s, to upcoming vacation plans.
What is a mini influencer
A micro-influencer is an individual who has between 10,000 and 50,000 followers on social media.
They are known for the particular area of interest and have very high rates of engagement from their audiences.
According to the study, engagement gets better with the fewer followers a person has.
What is a macro celebrity
Microcelebrity is the state of being well known to a niche group of people, and a practice whereby people present themselves as public personas, create affective ties with audience members, and view followers as fans.
Who is a mega influencer
Mega-influencers with more than a million followers (think celebrities) Macro-influencers with 500K to 1 million followers.
Mid-tier influencers with 50K to 500K followers. Micro-influencers with 10K to 50K followers.
Is an influencer a celebrity
What are other differences between celebrities and influencers? Celebrities usually don’t have to be experts in the field to promote a product.
But Influencers, especially on macro and micro level, are usually experts in their fields.
They build a community of their own in their niche area.
What are the 4 types of influencers?
- Nano influencers (1K–10K followers)
- Micro influencers (10K–100K followers)
- Macro influencers (100K–1M followers)
- Mega or celebrity influencers (1M+ followers)
Sources
https://influencermarketinghub.com/types-of-influencers/
https://www.moburst.com/blog/types-of-influencers/
https://www.mavrck.co/the-three-types-of-influencers-all-marketers-should-know-infographic/
https://www.lifestyleasia.com/ind/culture/entertainment/instagram-influencers-average-income-is-finally-revealed/
