Text message marketing is the ongoing process of communicating business news, sales, promotions or other relevant information to your customers via SMS (short message service) text messages on their mobile devices.
It is a type of digital marketing strategy that helps build brand awareness on a more personal level.
Can you send marketing text messages
The Telephone Consumer Protection Act (TCPA) is a United States federal law that requires businesses to get expressed written consent from consumers using mobile devices before sending them marketing text messages.
How are text messages used in business
Businesses can use mass texting services to send out important network updates and community alerts, send appointment reminders, delivery statuses, as well as opening a two-way dialogue with their clients.
Business text messaging can also be used for customer service and to enhance customer satisfaction.
What is text marketing today
The savviest businesses and organizations know that text marketing is simply texting a marketing message in real-time to large groups of customers simultaneously.
Major corporations have been using mass text messaging for over a decade to engage customers and build brand awareness.
Why you might want to get a text message marketing services
Advantage #1: SMS Marketing Has the Best Engagement Rate To put it simply, text message marketing has the best engagement rate of any marketing medium.
While emails can go unread for days, 90% of text messages are opened and read within the first three minutes of receiving them.
Is text marketing effective
In particular, text message marketing offers a read rate of 97% within 15 minutes of delivery, making it one of the best methods of marketing with minimal costs.
Not only will most customers read your messages almost immediately, but 45% of mobile marketing campaigns generate a successful ROI.
Is SMS digital marketing
SMS, or short message service marketing, is a form of digital marketing strategy that you can implement for your business.
As a digital marketing strategy, using SMS texts to send marketing text messages is a great way to broaden your marketing communication system.
What is SMS marketing tool
An SMS marketing platform (also known as a text marketing platform or text messaging software) is a tool to help you send SMS messages to your contact lists of phone numbers.
What is mass texting marketing
Mass texting allows individuals or businesses to send a large number of text messages to mobile or smartphone users.
Businesses can contact hundreds or even thousands of people simultaneously. Mass text messaging is one of the easiest and most effective marketing and communication tools to date.
How do companies send mass text messages
How Do Businesses Use Mass Text Messaging? Business of all sizes use SMS marketing to send past, current and future customers business updates, promotions and other information.
Since messages typically cost less than a nickel each, text marketing is one of the most affordable marketing options available today.
How do I stop text marketing messages
Go to Settings and tap on Messages. Scroll down to Filter Unknown Senders and toggle the setting on.
If you are an Android user, open your phone app and tap on the three-dot icon and choose Settings.
Under Settings, enable Caller ID & Spam.
How do you write a marketing text?
- Make your message short & to the point
- Highlight important words with CAPITAL LETTERS
- Personalise messages
- Use strong call-to-action
- Add urgency
- Use power words
- Write in short sentences
- DO NOT use text-speak
Why is SMS marketing important
With SMS marketing, you are consistently reaching out and making contact with your customers, and ensuring that their customer experience is positive and ongoing.
Customers love being treated like VIPs, which makes an SMS campaign an effective way to build customer relationships.
What is a business message
Business messaging is the way brands initiate and respond to customers over various messaging channels.
It empowers customers to reach out to brands and brands to reach out to customers—the channels allow for back-and-forth, two-way conversations rather than messaging blasts, such as advertisements or bulk email sends.
Why do we need SMS marketing
SMS Marketing allows you to reach a large number of people all at the same time.
Text Messaging is an instant marketing tool, getting your message into the hands of the right audience, when you want it.
Customers keep their mobile phones on hand, making it easy to communicate your message to them.
How do you write a product marketing message?
- Define what’s the core value of your product
- Do market research to develop your buyer persona
- Highlight what differentiates you from competitors
- Communicate your credibility and trust
- Identify pain points and build urgency
Can a business send unsolicited text messages
Federal laws and regulations state that businesses cannot intentionally or unwittingly text unsolicited spam text messages containing irrelevant marketing information, products, services, or other offers.
Do people like SMS marketing
For many customers, receiving texts is their preferred way of communicating. And 70% of customers say that SMS marketing is a good way for businesses to get their attention.
By communicating with customers the way they want you to, your business is more likely to see engagement and get a response.
How long should marketing messages be
Concise: Key message statements should be clear and concise, ideally just one sentence long–but not a long, run-on sentence.
Simple: Key messages should use language that is easy for target audiences to understand.
You should avoid acronyms, jargon, and flowery or bureaucratic-sounding language.
How can I learn SMS marketing?
- Send it immediately after opt-in
- Include your store name
- Personalize the message with your subscriber’s first name
- Let subscribers know how much you appreciate them being on your SMS list
- Provide a clear call to action
When should I use SMS marketing?
- Short-term promotions for retail or ecommerce businesses
- Urgent updates about events or customer orders
- Appointment reminders
- Internal alerts
- Make sure your contacts have opted in to SMS
- Mind the timing of your messages
- Include your company’s name in your messages
Is SMS marketing legal
Yes, text marketing is legal, as long as you comply with the rules and regulations that are required by law.
Follow along to find out how to be SMS compliant. Short Message Service (SMS) marketing, or text marketing, refers to messages that businesses text to their customers.
What should be included in SMS marketing?
- Welcome offers
- Special time-sensitive offers
- Order confirmation and shipping updates
- Customer service
- Time-limited sales and promos
- Personalized offers
- Thank you offers
- MMS messages
How can I send promotional SMS?
- Creating an account with an SMS provider
- Adding or renting a sender ID/phone number
- Uploading a list of contacts to the software
- Setting up a mass texting campaign
- Selecting your list of contacts and adding your message
- Scheduling the message for whenever you want it to go out
What is the future of SMS marketing
The future of SMS marketing is gearing up to be more personalized to the consumer, to offer more engagement between the brand and its consumers, and be a more seamless interaction in your everyday life.
What is considered a spam text
Spam text messages can be defined as junk messages sent to a mobile phone as text messages through SMS (Short Message Service) without prior express permission or invitation from the receiver.
How do you write a professional text message?
- Get explicit permission
- Keep it brief
- Don’t text too often
- Make it easy to reply
- Simplify your signature
- Avoid slang and abbreviations
How long should a marketing SMS be
Keep the message short and sweet. No one wants to read an entire paragraph within their text message.
A recommended length for standard SMS marketing messages is between 220 and 300 characters.
How do I use SMS marketing to increase sales?
- Provide Value with Exclusive Offers
- Run Time-Limited Promotions
- Create Alerts for Upcoming Sales
- Collect Feedback
- Use Prompts for Personalized Messaging
- Upsell Relevant Products
- Send Timely Reminders
- Encourage Testimonials and Reviews
How do you text to customers?
- Enable Two-Way Conversations
- Be Professional, Yet Conversational
- Provide Consistent and Timely Answers
- Keep Personal Information Secure
- Make It Easy to Opt-In or Out of Texts
What is SMS keyword
An SMS Keyword is a unique term (composed of letters and/or numbers) that people can send to a textable phone number or dedicated short code (such as 858585) to join a text subscriber list or request access to information.
Keywords are an extremely powerful tool when it comes to building a contact list.
References
https://userpilot.com/blog/product-messaging-examples/
https://discussions.apple.com/thread/7691952
https://www.fcc.gov/news-events/blog/2020/03/02/mobile-phone-texts-spam-and-scams
https://www.indeed.com/career-advice/career-development/how-to-write-a-sales-letter
