Because while a custom audience is built with your existing prospects, lookalike audiences let you explore and reach entirely new people who haven’t heard of your business ever before, but at the same time, they are very similar to your buyer personas and your current customer base.
What is a Facebook 1% lookalike audience
A Lookalike Audience is a way your ads can reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers.
A Lookalike Audience uses an existing Custom Audience that you select for its source audience.
What do you need prior to creating a lookalike audience in campaign manager
Lookalike audiences need to be created from valid matched audience segments with at least 300 matched members.
Matched audience segments that are still building, expired, or in an error state can’t be used.
Lookalike audiences can’t be used with audience expansion.
What is the minimum audience size for Facebook ads
Essentially, Facebook recommends targeting a minimum of 1,000 people with your ads. You can start with that and scale from there as you get a better understanding of who your audience is.
Or, you can kick off with a broader audience of 10,000 people or 100,000 folks – depending on your budget.
How do I create a lookalike audience on Facebook 2022
Go to the Audiences tab in your Ads Manager. Select Create Audience. Choose Lookalike Audience.
Select your Custom Audience.
How do I create a Lookalike Audience on Instagram?
- From Meta Ads Manager, go to Audiences
- Select the Create Audience dropdown, then choose Custom Audience
- Select Instagram account and click next
- From the dropdown, choose the Instagram account you want to use for your audience
- Choose the engagement type you want to include
Can you do Lookalike Audiences on LinkedIn
LinkedIn’s lookalike audiences combine the traits of your ideal customer with our rich member and company data to help you market to new professional audiences similar to your existing customers, website visitors and target accounts.
Are Lookalike Audiences GDPR compliant
Unlike Lead Ads and Custom Audiences, GDPR does not affect Lookalike Audiences.
How many customers do you need for custom audience
Even if you don’t have a large enough list yet to create a Custom Audience from your customer list (you need a minimum of 1,000 contacts), you can create lookalike audiences based on a Custom Audience of people who have visited your website or who already like your Facebook Page.
Which types of custom audiences can be created?
- Website Custom Audiences
- App activity Custom Audience
- Customer list Custom Audience
- Engagement Custom Audiences
How is audience size calculated?
- Active audience (%) = Impressions / (Audience size * Average frequency)
- Active audience (%) = 199,831 / (47,000*5.97) = 71.2%
- Total active audience (number of users) = Active audience * audience size
- Total active audience (number of users) = 71.2% * 47,000 = 33,464
What is a good audience size for Facebook Ads 2022
500,000 – 1,000,000 people If you’re not sure what size audience you need, Facebook recommends a range of 1,000 to 50,000 users, but it depends on your goals and business size.
The best size depends on a number of factors, including your ad budget, targeting and business size.
How do I Create a lookalike audience in an email list
To make things easy, download your email list as a CSV file. In Facebook Ads Manager, go to the Audiences dashboard and click “Create Audience.”
A drop-down menu will appear, then you will select Custom Audience, as you will be creating your audience based on your email list and not based on a Facebook audience.
How many emails do you need for a Facebook lookalike audience
Minimum emails for Lookalike Audience Just know that the minimum number of emails of the lookalike source audience is 100.
According to Facebook, you need about 1,000 to 50,000 emails to create an effective Lookalike Audience.
How does Facebook determine audience size
To access Facebook Audience Insights, click on the main menu in the top left anywhere inside the Facebook Ads Manager.
Then under the “Plan” column, choose “Audience Insights.” You can also type facebook.com/ads/audience-insights in your browser to go there directly.
What is estimated audience
Estimated Audience Size generally estimates how many people meet the targeting and ad placement criteria that advertisers select while creating an ad.
Estimates update in real time during the ad creation experience using methodology that considers many factors, such as: Ad targeting criteria and placement locations.
What is seed audience size
To start, advertisers selected a “seed audience,” a group of at least 100 customers or likely prospects.
Then Facebook drew on its vast data ecosystempulled from its eponymous social platform, Instagram, WhatsApp, its tracking pixel and moreto algorithmically generate a bigger, holistically similar audience.
How do I create a lookalike audience from my email list on Facebook
In Facebook Ads Manager, go to the Audiences dashboard and click “Create Audience.” A drop-down menu will appear, then you will select Custom Audience, as you will be creating your audience based on your email list and not based on a Facebook audience.
Next, click on Customer File in the pop-up box that will appear.
Which two reasons can cause an ad to reach only a limited audience
Your ad set budget is too low. Your audience is too small. You missed the mark for your target audience.
Overlapping audiences.
How do you choose a custom audience source
Website Custom Audiences Go back into the Audiences section of Ads Manager, and this time, select Custom Audience from the Create Audience drop-down menu.
Some of the best audiences you can target in the middle of your funnel are website custom audiences so select Website as your source.
What is a Facebook Custom audience
A Custom Audience is an ad targeting option that lets you find your existing audiences among people across Meta technologies.
You can use sources like customer lists, website or app traffic, or engagement across Meta technologies, to create Custom Audiences of people who already know your business.
What is affinity audiences
Affinity audiences are useful to advertisers who are looking to raise awareness and drive consideration among affinity groups that have a strong interest in their products.
Add affinity audiences to your audience targeting to reach people based on their specific interests as they browse pages across the web.
What is Lookalike targeting and when would you use it
Look-alike targeting helps deliver ads to the people who look and act just like your target audience.
It works through a combination of machine learning algorithms, combining the audience data you select, and an intelligent look-alike modeling algorithm.
This results in a user behavioral pattern.
How do you create a custom audience on Facebook?
- In the Audience section, below Custom Audiences, select Create new
- Choose Custom Audience from the drop-down menu
- Select a source
- Enter the criteria for your ad set’s Custom Audience
- Name your audience
- Select Create audience
- Select Done
What is the best audience for Facebook ads
“For your Facebook advertisements campaign, a target audience of 500,000 to 1,000,000 individuals is ideally best.
This appears to be Facebook’s perfect balance,” Diego Cardini from The Drum Ninja opines.
“When you attract over 1,000,000 people on Facebook, your audience is often large.
Why can’t I create a custom audience on Facebook
You can only create a Customer List Custom Audience if you’re the owner of the ad account connected to Meta Business Manager or the owner has provided you with either admin or advertiser permissions.
Why is my custom audience not working
One of the biggest reasons your Facebook custom audience is not working is because you are using basic demographic data.
A standard marketing playbook will tell you to create simple buyer personas or customer profiles that describe your typical customers.
How do you choose the best audience for Facebook ads?
- Target your competitors’ fans using Audience Insights
- Use Custom Audiences for remarketing
- Find people similar to your best customers with value-based lookalike audiences
- Improve targeting with Facebook ad relevance diagnostics
- Target people who have recently shopped from Facebook ads
How do I refresh my lookalike audience on Facebook
If you want to keep your lookalike audience updated, reload your order data every month (once again, can be weekly or biweekly depending on the list growth) and create a new lookalike with this new updated list as seed audience.
How do I choose my audience on Facebook
Below your name, tap the audience selector (example: Share with: Your Friends). Tap the circle to the right of the audience you’d like to see your content (example: Friends, Public or Only Me).
Learn more about the audiences you can choose on Facebook.
References
https://www.lotame.com/back-basics-look-alike-modeling/
https://madgicx.com/blog/why-facebook-lookalike-audiences-are-worth-your-ad-spend
https://www.socialmediaexaminer.com/how-to-use-facebook-page-engagement-custom-audiences/
