Media scheduling • DEFINITION: Media scheduling refers to the pattern of an advertising which is represented as plots on a flowchart on a yearly basis.
Selection Of Media • Number of opportunities • Technical and creative capabilities • Relationship of advertising to media context • Status of media • Value for money.
How much does it cost to put an ad in a magazine
Typical Cost: $500 to $20,000, depending on whether the publication is local or national, the size of your ad, whether you use color and if you’ve negotiated a multiple-ad rate.
You can spend as much as $500,000 to buy the inside front cover of some national magazines!
What is the third stage in radio production
The third step involves cross checking of scripts and deciding whether it is suitable for broadcasting or not and modifications are done in this stage.
Paper works involves when some out of the station persons are involved in the production.
So, for their correspondence paper works are done in this stage.
What is Net reach in radio
NET REACH. The number of different persons. reached in a given schedule.
What sells iHeartMedia
iHeartMedia, Inc. specializes in radio broadcasting, podcasting, digital and live events through division iHeartMedia (sans “Inc.” suffix; formerly Clear channel media and Entertainment, Clear Channel Radio, et al.) and subsidiary iHeartMedia and Entertainment, Inc.
What are the most popular radio frequencies?
- AM radio – 535 kilohertz to 1.7 megahertz
- Short wave radio – bands from 5.9 megahertz to 26.1 megahertz
- Citizens band (CB) radio – 26.96 megahertz to 27.41 megahertz
- Television stations – 54 to 88 megahertz for channels 2 through 6
Why are jingles so effective
Jingles are Catchy, Repetitive & Simple Why do companies use them? Jingles are an element of branding – Just as a brand’s logo or tagline are a way to identify a brand with your eyes and ears, jingles are a uniquely identifiable audio clip that draws on consumers’ hearing senses to identify your brand.
How many words is a 30 second radio spot
Stick to these rules of thumb: 15 Second Spot – 30 to 40 words.
30 Second Spot – 75 to 85 words. 60 Second Spot – 150 to 170 words.
What is a radio vignette
Tag – A Song with a Pitch at the end. Vignette – A Pitch, followed by a Situation, followed by a Song.
What are the 3 roles of a marketer?
- The First Role of Marketing: Get their attention
- The Second Role of Marketing: Help them figure out if it’s a fit
- The Third Role of Marketing: Lower the risk of taking the next step
How long is the script for a 30-second commercial
A good rule of thumb is that the average person speaks about two to three words per second.
This means your final 30-second script should be around 75 words (give or take).
If you use a lot of long words, it might need to be shorter!
What is a live read in radio
A “Live Read” is a message that the radio station DJ delivers outside of a regular commercial break.
Live Reads can be a great element to an ad campaign. There are several different types of reads available.
How much does a 30 second jingle cost
Broadcast, Cable, or Internet As mentioned above, the average costs for a 30-second ad spot on local TV, however, can be just $5-$10 per 1,000 impressions (CPM).
Advertising on popular streaming services average around $10 CPM (YouTube) to $30 CPM (Hulu).
What is a jingle example
McDonald’s “I’m Lovin’ It” Kit Kat® “Give Me a Break” Oscar Mayer “I Wish I Was an Oscar Mayer Weiner” Subway “Five Dollar Foot Long”
How do you calculate reach and frequency
Frequency is the average number of times the advertisement will be presented to the Reached Population.
One way to calculate frequency is to divide the number of Impressions by the Reach.
Another way is to divide GRPs by Reach Percentage.
What are 4 types of media?
- News media (earned media) News media takes mass media elements and uses them to deliver news to a target audience or the general public
- Social media (shared media)
- Web media
- Print media
- Other forms of media
How many GRPs per week is enough
The TV (broadcast and cable) media weight goals established by NHTSA for a two-week campaign are usually 100-300 GRPs per week.
Radio media weight goals for a two-week campaign are 100-200 GRPs per week.
What does 100 GRPs mean
GRP stands for Gross Rating Point. A standard measure in advertising, it measures advertising impact.
You calculate it as a percent of the target market reached multiplied by the exposure frequency.
Thus, if you get advertise to 30% of the target market and give them 4 exposures, you would have 120 GRP.
What does 1000 GRPs mean
Gross Rating Points: GRPs are the sum of all program rating points in an advertising schedule.
A schedule of 1,000 GRPs means 1,000% of the target population.
Citations
https://bizfluent.com/list-6140483-advantages-disadvantages-radio-advertising.html
https://info.zimmermarketing.com/blog/6-secrets-to-writing-the-perfect-radio-ad-script
https://www.indeed.com/career-advice/career-development/types-of-media-marketing
https://www.mbaknol.com/marketing-management/advantages-and-disadvantages-of-radio-advertising/
