Over-the-top (OTT) refers to the method of sending content over a high-speed Internet connection, instead of the content being shared by traditional distributors such as broadcasters, cable and Iptv operators.
OTT content is, in most cases, film or TV content which is watched on a phone, laptop, tablet or Connected tv.
What is OTT vs Olv
Over-the-top (OTT) and online video (OLV) advertising are both great ways for brands to reach their desired audiences with compelling creatives.
OTT or connected TV (CTV) campaigns that incorporate an OLV component will see increased success.
Why is it called OTT
What is the definition of OTT? OTT stands for “Over The Top” and refers to any streaming service that delivers content over the internet.
The service is delivered “over the top” of another platform, hence the moniker.
Why do people use OTT
Even if these are more expensive, people still prefer OTT over Television because of its versatility.
They can watch shows, sports, live news on these OTT channels. For example, Hotstar- is an online platform where one can watch the news and cricket anytime and anywhere.
Unlike television which requires a proper setup.
What is the best OTT?
- Disney + Hotstar
- Netflix
- SonyLiv
- Amazon Prime
- Zee5
- Voot
- TVF Play
- Aha
What is an OTT hub
The OTT Hub is an audience-based marketplace that enables agencies and brands to find and access high-quality and unique OTT inventory.
Buyers can leverage their data already at LiveRamp, or access pre-curated audiences. The OTT Hub produces forecasts to facilitate Deal IDs or Programmatic Guarantees.
What does OTT cost
Depending on the scale of your operation, an OTT hosting platform could cost you anywhere from under $100/month or over $1000/month.
Related to hosting costs, you’ll have to consider bandwidth costs. This will also vary on a case-by-case basis.
What are examples of OTT
Over-the-top (OTT) video viewers: Individuals who watch video via any app or website that provides streaming video content and bypasses traditional distribution.
Examples include HBO Now, Hulu, Netflix, Amazon Video, YouTube/YouTube Red and SlingTV.
What are the disadvantages of OTT platforms?
- Misunderstanding your audience
- Using the wrong technology
- Showing the wrong content
- Offering a poor user experience
- Catching a bad wave
- Managing expectations
What are the types of OTT?
- OTT Television: Apple TV, Amazon Fire Stick, Xbox, Playstation
- OTT Video: Netflix, Amazon Prime, Hotstar, etc
- OTT Messaging: WhatsApp, Facebook messenger and many more
- OTT Voice Calling: Skype, WhatsApp, WeChat, etc
Which is the biggest OTT platform
Hotstar, (now Disney+ Hotstar), is the most subscribed–to OTT platform in India, owned by Star India as of July 2020, with around 300 million active users and over 350 million downloads.
What does CPM stand for
CPM (cost per mille) is a paid advertising option where companies pay a price for every 1,000 impressions an ad receives.
An “impression” refers to when someone sees a campaign on social media, the search engines or another marketing platform.
References
https://tinuiti.com/blog/ott-over-the-top-ads/ott-advertising-guide/
https://www.oracle.com/ie/cx/advertising/measurement/ctv-vs-ott/
https://www.spectrumreach.com/
https://bankingjournal.aba.com/2019/01/is-television-still-king/
