Google defines the phrase matching option as: Phrase Match – If you enter your keyword in quotation marks, as in “tennis shoes,” your ad would be eligible to appear when a user searches on the phrase tennis shoes, in this order, and possibly with other terms before or after the phrase.
What is exact match
Exact match gives you the most control over who sees your ad, but reaches fewer searches than both phrase and broad match.
This allows you to reach only users who make searches with the same meaning as your keywords, including: Misspellings.
What is the best keyword match type
If you’re running a highly-targeted campaign that is focused on a small audience, Phrase Match is one of the best keyword match types to use.
You can create ad copy and specific offers tailored to this user group, which can help you create a more effective PPC campaign.
Can we add negative keywords on account level
When you create negative keyword lists in your manager account, they’re added to the Shared library of all your client accounts by default.
To apply a negative keyword list, you must add it from the client account’s Shared library.
What is a negative match term
A keyword setting that allows you to exclude your ad for searches that include the exact keyword phrase.
Searches may include additional words, and the ad won’t show as long as the keywords are included in the search in the same order.
Are negative keywords important
Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers.
Better targeting can put your ad in front of interested users and increase your return on investment (ROI).
How does exact match keyword work
Exact Match is the Google keyword match type that allows you to show your ad when a searcher types the exact word or phrase you are bidding on.
An Exact Match keyword in Google Ads will only enter an auction in which the search query perfectly matches or is a close variant of your keyword.
Is broad match going away
In July 2021, broad match modifiers will no longer be available for use in campaigns.
Campaigns that still have broad match modifier keywords will continue to serve, just with the new behavior.
The changes seem to be a way of streamlining the keyword match types to have specific roles.
How can you improve click share
Your eligible clicks can grow. If total clicks available are growing faster than the clicks you receive, click share will go down.
To increase your click share, you may need to increase your bids, improve the quality of your ads, or add more ad extensions.
What are the 3 types of keyword matching
There are three different keyword match types to choose from when advertising with Google Ads: Broad match.
Phrase match. Exact match.
Which keyword is of the phrase match type Linkedin
The four keyword types are exact match, phrase match, broad match modifier, or BMM as the pros call it, and broad match.
You use exact match when you want to show your ads for a search that exactly matches your keywords.
What can I use instead of broad match modifier
After July 2021, Google treats any modified broad match keyword as identical to phrase match.
So if you have both match types in a campaign, these are duplicate keywords, which is something you want to avoid.
I would pause the modified broad version, and continue with phrase match instead.
What is the difference between exact match and phrase match
Exact match: Show an ad only when the query is the exact same as the keyword.
Phrase match: Also show the ad if there are extra words before or after the keyword.
Broad match: Show the ad so long as all the keywords are part of the search, regardless of word order.
What symbol would you use to add a negative keyword
Symbols in negative keywords You can use 3 symbols in your negative keywords: ampersands (&), accent marks (á), and asterisks (*).
Negative keywords with accent marks are considered 2 different negative keywords, like sidewalk cafe and sidewalk café.
Similarly, “socks & shoes” is different from “socks and shoes”.
When should I use broad match
For example, you could use broad match to serve your ad on a wider variety of user searches or you could use exact match to hone in on specific user searches.
What are structured snippets
Structured snippets are assets that highlight specific aspects of your products and services. Structured snippets show beneath your text ad in the form of a header (for example: “Destinations”) and list of values (for example: “Hawaii, Costa Rica, South Africa”).
This article gives an overview of structured snippets.
What is the benefit of customer match
Benefits of Customer Match Connect your existing customers with another product or service they may like.
Find new customers similar to your best customers. Reach your existing customers with special offers and messaging.
Re-activate dormant customers.
Why is phrase match good
Phrase match gives you more control than broad match. With this keyword match type, your ads will show to users who include the exact phrases you’ve chosen as keywords in their searches.
If you include quotation marks around your keyword, Google will take that as an indication to utilize phrase matching.
How do I change the keyword to match keyword in broad match?
- Select Keywords
- Select the keywords to edit
- In the edit panel, select a new Match type in the drop-down menu
What is an example of a phrase match
Phrase Match – If you enter your keyword in quotation marks, as in “tennis shoes,” your ad would be eligible to appear when a user searches on the phrase tennis shoes, in this order, and possibly with other terms before or after the phrase.
What element should be included in your search ad copy
Match Ad Copy with Keywords and Landing Page If “pizza delivery” is among your keywords, then one of your headlines as well as the linked landing page should include these words.
The user should know what to expect on your landing page based on what they read in your ad.
How do I check my quality score?
- Sign in to your Google Ads account
- In the left menu, select Keywords
- In the upper right corner of the table, click the columns icon
- Under “Modify columns for keywords”, open the Quality Score section
What are negative keyword themes
Use negative keyword themes to be sure your ads don’t show on searches that aren’t relevant to your business.
This article explains how negative keyword themes work and provides tips for choosing negative keyword themes for your Smart campaigns.
What is an example of a snippet
The definition of a snippet is a small piece of something. When you overhear only a small bit of information, this is an example of a snippet of information.
Should I use broad phrase or exact
As a rule of thumb, broad tends to be more expansive, phrase is great for those keywords that only make sense in that exact order or phrasing (typically branded terms), and exact is great for those competitive terms that may be a bit more costly but you know you always want to show up for, or those terms that don’t
How do I choose a negative keyword?
- Click the Keywords tab
- Select the checkbox next to the keyword you want to run the search report for, and click the Search Terms button
- Select any irrelevant search terms and click “Add as negative keyword:”
Does order matter in phrase match
Phrase Match Your ad will only appear when a user queries your key phrase using your keywords in the exact order you enter them.
Or another way of saying, word order matters for phrase match, but you can have words before or after each phrase.
Close variants apply to phrase match type as well.
How many ad extensions should I use
the individual price extension that you list for each product or service on your ad extension.
You can add up to eight for a single ad. Google recommends using at least three.
How can you improve your ad strength
Adding unique headlines and descriptions increases the number of combinations that can be generated to maximize the performance of your ads.
Try to avoid adding repetitive words, phrases, or ideas. Unpinning some assets: Pinning reduces the overall number of headlines or descriptions that can be shown.
How many structured snippets should you have
This ad extension is subject to the standard Google Ads policies, but here are some requirements, that when ignored can often trigger disapprovals: Structured snippets have a 25-character limit including spaces per snippet text.
You need to add at least 4 snippet texts under each header.
Sources
https://searchengineland.com/advertisers-will-lose-the-ability-to-create-new-bmm-keywords-in-late-july-349971
https://support.google.com/google-ads/answer/10724817?hl=en
https://www.linkedin.com/learning/learning-ppc-with-google-ads/keyword-match-type
https://support.google.com/google-ads/editor/answer/47635?hl=en
