Expanded targeting uses signals from your ad to broaden your targeting and reach additional people on Pinterest who may be interested in or searching for relevant ideas.
For example, a snack company might target topics like “recipes” and “snacks” but not think of targeting “road trips”.
What are Pinterest targeting options
There are three main targeting categories to work with when pinpointing who to show your ad to – audience, interest and keyword targeting – plus a few extended targeting options to narrow your audience down even further.
What is Pinterest dynamic retargeting
Dynamic retargeting helps you reach people on Pinterest who have already visited your site or who have unpurchased items in their cart, by retargeting exact or similar products to those they engaged with as they browse Pinterest.
What is the benefit of Pinterest
More Website Traffic As a visual search engine, Pinterest does more than help people discover new content–it also helps increase traffic to your website.
In fact, Pinterest drives more traffic than any other social media platform.
Where can a detailed targeting expansion be enabled
To use targeting expansion, go to your ad set, then Audiences. Find the Detailed Targeting section, then click to check the box next to the “Expand detailed targeting” option.
Check the box to enable targeting expansion.
What happens when you promote a pin on Pinterest
A promoted pin is a paid ad on Pinterest. You can target certain locations, demographics and devices and reach customers who are searching for or have shown an interest in what you offer.
Promoted pins run on a cost-per-click (CPC) basis. A campaign has a specified daily budget and duration.
What is API method in Pinterest
The Pinterest API (v5) allows developers to connect quickly and begin building applications to enable faster creation of content on Pinterest and access user, Pin and ads analytics.
This the first time in Pinterest’s history that we are launching a developer-centric open API.
Why do people use Pinterest
One of the most common reasons users come to Pinterest is for inspiration. They want to find and share new ideas, which suggests that they’re more open to investigating a new brand, concept, or product.
What is a Pinterest tag
The Pinterest tag is a piece of code that you add to your website which lets Pinterest track visitors to your site as well as the actions they take on your site after seeing your Pinterest ad.
What is Pinterest CPC
You are only charged when someone accesses your site from your Pinterest ad directly, not if they engage with it.
This model operates on cost-per-click (CPC). Every time someone clicks on the URL link to visit your site, you get charged a set amount.
What is expansion and optimized targeting
Optimized targeting: Optimized targeting expands to users that are likely to convert by creating a profile of what a converter looks like based on real-time conversion data.
For example, that data could include Google searches for specific running shoe brands or clicks to a popular sportswear website.
Is Pinterest still relevant in 2022
Pinterest is the 14th largest social network in the world In terms of global active users, Pinterest ranks as the 14th largest platform in the world as of January 2022.
The platform beats both Twitter and Reddit, but ranks below social networks like Facebook, Instagram, TikTok and Snapchat.
How much does it cost to promote a pin on Pinterest
Promoted pin campaigns cost a minimum of $5, with clicks costing just under $1 to $3 per click on average.
Promoted pins show up at a rate of about 1 out of 20 pins on a user’s homepage.
Does Pinterest have lookalike audiences
The answer is Actalike Pinterest audience. It works just like the Facebook Lookalike audience.
Upload a list of audiences for Pinterest to search for users that will act like the audience on your list.
This is an effective form of Pinterest ad targeting, as it has helped some companies raised their CTRs by 63%.
How do I target a specific audience on Pinterest?
- Log into your Pinterest business account
- Click Ads at the top of the screen, then click Audiences
- Click Create audience
- Select Engagement
- Enter a Name and Description for your audience
- Choose your Engagement audience type by selecting Any engagement action or Optimized engagement actions
Does Pinterest have an API
The Pinterest API (v5) allows developers to connect quickly and begin building applications to enable faster creation of content on Pinterest and access user, Pin and ads analytics.
Why is Pinterest good for marketing
Pinterest is one of the more versatile, affordable, and impactful marketing tools for businesses that are looking to convert more leads, drive traffic to their websites, and increase brand awareness to use.
Plus, Pinterest users have the highest purchase intent of any other social media users.
What is a static pin on Pinterest
Static Pins feature one image. You can create a static Pin from your photos or from images you find online You’ll need to follow different steps to create a static Pin using a business account
What are targeting options
These targeting options allow you to see how your ads are performing for a certain group of users, then adjust bid modifiers up or down to increase or decrease your bids on those groups of users.
What are the campaign objectives that Pinterest offers?
- Brand awareness
- Video views
- Consideration
- Conversions
- Catalog sales
- Simple and lifestyle focused static Promoted Pins
What does a Pinterest ad look like
Pinterest Ads look like regular pins (pictures, videos, or collections) that are placed by a company on the homepage of a user’s account.
Ads can be directed towards the specific audience you are looking to target on both their home feed and search results.
How do you turn off detailed targeting expansion
From the Ad set, go to the Audience section. Create a new audience or use a saved one, then go to the Advantage detailed targeting subsection.
To turn Advantage detailed targeting on or off, check or uncheck the Advantage detailed targeting box.
(You may need to select Edit first.)
Should I use detailed targeting expansion
Detailed Targeting Expansion allows Facebook to expand the reach of your campaign by targeting a broad audience beyond the interests you selected for targeting.
I don’t recommend using it, because it just inflates your audience to worldwide broad targeting.
Can you do retargeting on Pinterest
Now Pinterest is giving advertisers even more new retargeting options. You can now create audiences based on the actions users take with your pins and the actions people take on your website.
Can you geo target Pinterest ads
Location targeting helps you get your ad in front of people in a specific geographic location.
You can target by country, region, metro area, postal code, or designated market area (DMA).
How can I promote my pins on Pinterest for free
Click your profile picture at the top-right corner of your screen. Click Pins. Find and hover over the Pin that you want to use as an ad and click Promote on the top-right corner of the Pin.
Only Pins that are eligible for an ad campaign will have the Promote button.
What is a campaign on Pinterest
Campaigns are the highest level of the campaign structure and house ad groups and ads.
To advertise on Pinterest, first you need to create a campaign. Once you’ve created a campaign, you can edit or duplicate it.
How does Pinterest advertise to promote products and attract customers?
- Create a business account
- Choose your campaign objective
- Set your campaign budget
- Create an Ad group
- Choose your target audience
- Design your ad
- Maximize your SEO efforts
- Add value
Why Is Pinterest just ads now
Pinterest users want to discover new products, brands and projects. And Pinterest ads naturally work into that because they don’t interrupt.
They add to the sense of discovery. Because Pinners are looking to shop, they’re more likely to appreciate ads than on any other platform.
What are the different formats of pins available for advertising on Pinterest
An Overview of the Different Types of Pinterest Ads Formats Each ad format is designed to meet key campaign objectives, which Pinterest breaks down into several categories: Brand Awareness.
Video Views. Traffic.
What are the different types of pins on Pinterest?
- You can create or save different types of Pins on Pinterest
- Static Pins
- Idea Pins
- Video Pins
- Rich Pins
- Collections Pins
- Try On product Pins
References
https://www.etsy.com/seller-handbook/article/how-to-market-your-business-on-pinterest/22820978165
https://leadsbridge.com/blog/pinterest-audience-targeting/
https://www.simplepinmedia.com/pinterest-creator-rewards/
https://help.pinterest.com/en/business/article/audience-targeting
https://blog.hubspot.com/marketing/ab-testing-on-pinterest
