What’s the definition of programmatic marketing? A simple definition of programmatic advertising by Digital Marketing Institute is: “The use of software to buy digital advertising“.
Programmatic marketing means distribution of ads when humans aren’t directly involved in process.
What are programmatic advertising platforms
What Is a Programmatic Advertising Platform? A programmatic advertising platform enables marketers and advertisers to automate the purchase and management of their digital ad campaigns.
This includes media buying, ad placement, performance tracking, and campaign optimization.
How can I get Google marketing platform
To sign in to Google Marketing Platform: Go to https://marketingplatform.google.com/home, and enter your Google email address and password.
If you don’t have access to any of the advertising or analysis products, then Platform home opens with: Information about each product in Google Marketing Platform.
What are the differences between Google Ad Manager & Ad Manager 360
Google Ad Manager (GAM), also known as Small Business, is offered at no additional charge and is aimed at smaller publishers.
Google Ad Manager 360 (GAM 360), also known as Premium, is for larger publishers and is offered with a CPM fee.
Which three formats are both data-driven and responsive
There are 3 responsive data-driven creative formats in Display & Video 360: Panorama, Cuecard, and Blank Slate.
These new formats are ideal for promoting brand awareness.
Does YouTube use programmatic advertising
You’ve probably seen programmatic ads while surfing through YouTube: those preroll, banner ads, in-video ads are all examples of the different programmatic options that the platform offers.
On YouTube, you can buy programmatic ads through the Google Ads console.
What are creative advertising tactics
What is Creative Tactics? Creative Tactics allows you to set parameters on a campaign to use certain creatives under defined circumstances, without having to create a separate campaign for each rule.
What is Google dynamic remarketing
Remarketing allows you to show ads to people who have previously visited your website or used your mobile app.
Dynamic remarketing takes this a step further, letting you show previous visitors ads that contain products and services they viewed on your site.
Is Facebook a DSP or SSP
Yes, the FB ad manager can be described as a DSP.
Is DoubleClick a DSP
DoubleClick Bid Manager is a next-generation demand-side platform (DSP) from Google.
What are the 3 products under YouTube select
Choose the right tools to build your campaign Buy across reservation, Google Ads, and Display & Video 360.
What is a DSP and SSP
An SSP is the inverse of a DSP. Whereas a DSP lets advertisers buy across several different ad exchanges at the same time, an SSP lets publishers sell their ad inventory across different ad exchanges.
Is Rubicon a DSP or SSP
Rubicon offers a solid monetization opportunity with an advanced SSP technology. It actively uses different types of programmatic monetization methods, header bidding, and direct programmatic deals.
What are the four types of ad assets
HTML5, Image, Video, Text are the four types of ad assets available in Google App campaigns.
Is Google Ad Manager an SSP or DSP
Absolutely! Google Ad Manager functions as a demand-side platform (DSP, a platform that allows digital advertising buyers to manage multiple ad exchanges in one place), but it offers many other features as well.
When would you use data driven creatives
Use data-driven creatives to personalize your creative’s look and feel for different customer segments.
For example, you can show one creative message to people in London, and a different creative message to people in Tokyo.
What is media cost
The cost of all impressions, clicks, and activities during the specified date range, based on the schedule and pricing information that was entered for each placement.
What is the difference between ad exchange and SSP
We define an SSP as a platform that helps publishers monetize and manage their inventory.
We define an ad exchange as a platform that allows publishers and app developers to sell inventory on an impression-by-impression basis on real-time bidding (RTB) auctions.
How much does a DSP cost
The National Association of DSPs estimates the cost of replacing a DSP is between $2413 and $5200.
How do Google Discovery ads work
The placement of Discovery ads is determined by the topics that a user is actively interested in, based on signals such as videos the user watches on YouTube or content the user follows on Discover.
Discovery campaigns automatically apply exclusions to help ensure your ads appear next to advertiser-friendly content.
Is Apple building a DSP
We’re breaking down what this means for publishers and advertisers. Last week, Digiday broke the news that Apple is building its own demand-side platform (DSP) after a job posting for a senior manager to “drive the design of the most privacy-forward, sophisticated demand-side platform possible” was published online.
What is Google Ad Manager used for
Google Ad Manager is an ad management platform for large publishers who have significant direct sales.
Ad Manager provides granular controls and supports multiple ad exchanges and networks, including AdSense, Ad Exchange, third-party networks, and third-party exchanges.
Can you buy YouTube TV programmatically
According to Ad Exchanger, YouTube will make it easier purchase ads on YouTube TV and YouTube on TV screens through “Streaming Lineups,” which can be bought in the upfront or programmatically instead of through Google Ads.
What is Google’s SSP called
While AdSense remains a separate product for small-medium sized publishers, Google Ad Manager combines Google’s popular ad server/SSP (formerly DFP) and their industry-leading ad exchange (AdX).
What percentage does Google take from ads
For displaying ads with AdSense for content, publishers receive 68% of the revenue recognized by Google in connection with the service.
For AdSense for search, publishers receive 51% of the revenue recognized by Google.
How much does a YouTube ad cost
On average, businesses’ YouTube ad costs are $0.10 to $0.30 per view or action, with an average $10 daily budget.
Per view or per action means when someone views your ad or engages with your adlike by clicking on ityou pay $0.10 to $0.30.
Is Google Ads and YouTube ads same
The main difference between YouTube ads and traditional Google Search ads is the cost.
It only costs a couple of cents to get your video seen while you can spend upwards of $50 for a single click from a traditional Google PPC campaign.
What is target cost per install Google Ads
If the checkbox to set a bid is checked, this is called a target cost per install (Target CPI) campaign.
It lets you choose how much you’re willing to pay to acquire a new user for your app.
When you set your bid, you’re telling Google Ads the average amount you’d like to spend each time someone installs your app.
What are the 4 main components of programmatic
Four major components make up the basic framework of a programmatic advertising ecosystem. A demand side platform (DSP), supply side platform (SSP), data management platform (DMP), and an ad exchange.
What is the difference between Google Ads and Google Ads manager
Where Google Ads is advertiser focused, Google Ad Manager caters to the Publisher end of the online advertising ecosystem.
References
https://www.webfx.com/social-media/pricing/how-much-does-youtube-advertising-cost/
https://www.adjust.com/glossary/demand-side-platform/
https://blog.stackadapt.com/creative-tactics-creative-studio
https://support.google.com/displayvideo/answer/7575782?hl=en
https://www.adjust.com/glossary/programmatic-media-buying/
