Using Rayport and Jaworski’s 7C’s–the seven design elements of a customer interface (context, content, community, customization, communication, connection, and commerce) –as a reference framework, interfaces for mobile commerce and electronic commerce are compared.
What is 7C framework
1. a theoretical model for evaluating design elements of the web. The 7 elements include context , content , community , communication , customization , connection , and commerce Learn more in: Capturing Online Collaboration in the Design Elements Model for Web 2.0 and Beyond.
What is Rayport and Jaworski model
Rayport and Jaworski (2001) introduce the metamarket switchboard, category switch board and auctions business models which are company and user derived.
By “company and user derived” they mean that both company and users provide content and value added services to the site.
What is the difference between ROI and ROAS
Return on ad spend (ROAS) is a metric used to measure the total revenue generated per advertising dollar spent.
It is calculated by dividing the campaign revenue by the campaign cost. Return on investment (ROI), as applied to advertising, is the profit generated by the ads relative to the costs of the ads.
What are the 3i principles
This methodology, which is central to the key components of digital marketing, comprises three principles: initiate, integrate, and iterate.
Collectively, this is referred to as the 3i Principles. The principles are designed to get you to think about a digital marketing strategy or campaign from start to finish.
Is SEO easy to learn
Learning SEO is hard because there is a lot of information to read about search engines and how the optimization process works, and this can be overwhelming at first.
Who invented SEO
Search engine optimization (SEO) very much revolves around Google today. However, the practice we now know as SEO actually predates the world’s most popular search engine co-founded by Larry Page and Sergey Brin.
What is the first step in the 7C framework
Step 1: Initial Look-See This step involves the 7C Consociation team conducting a half-day assessment of the business based on an initial survey and interviews with key members of the business’ leadership team.
How can I improve my SEO?
- Publish Relevant, Authoritative Content
- Update Your Content Regularly
- Metadata
- Have a link-worthy site
- Use alt tags
What is the best keyword tool?
- Semrush
- Soovle
- Jaaxy
- Google Search Console
- Ahrefs Keywords Explorer
- SECockpit
- Google Keyword Planner
- KeywordTool.io
How is ROAS calculated
Calculating ROAS is simple. You divide the revenue attributed to your ad campaign by the cost of that campaign.
For example, if you spend $1,000 on ads, and your revenue is $2,000, you calculate ROAS by dividing $2,000 by $1,000.
This gives you a ratio of 2:1 or 200%.
What is the best time to post on Instagram?
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 9 AM
- Thursday: 7 AM, 8 AM, 11 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
Sources
https://www.semrush.com/blog/types-of-keywords-commercial-informational-navigational-transactional/
https://www.hubspot.com/instagram-marketing
https://www.textmagic.com/blog/6-killer-techniques-to-boost-your-mobile-sales/
https://www.notifyvisitors.com/blog/advantages-and-disadvantages-of-online-marketing/
https://www.wrike.com/digital-marketing-guide/faq/what-is-digital-marketing-analysis/
