Real estate video marketing is a way to boost your sales and engagement by incorporating video ads, social media videos and client testimonial videos into your overall marketing strategy.
Why is video marketing important in real estate
Benefits of Video Marketing for Real estate real estate listings with video receive 403 percent more inquiries than listings without.
Of all buyers and sellers, 85 percent want to work with an agent who uses video as part of their marketing efforts.
How important is video marketing in real estate industry
Real estate businesses that use videos receive 403% more inquiries than others. 85% of buyers and sellers prefer working with an agent that uses videos as their marketing strategy.
Website links with an embedded video get 157% more organic traffic than others.
Does video help sell real estate
Video specifically works for real estate because it not only attracts more viewers, but it is also proven to convert at a higher percentage.
Video done right can convey emotions that are difficult to achieve through still images.
Do videos help sell real estate
Yes. Video is a powerful asset that can help you sell more property. In fact, 73% of homeowners say that they are more likely to list with a real estate agent who uses video.
And, marketers who use video grow revenue 49% faster than non-video users.
How can I use real estate video marketing to sell more property?
- Social media
- Email marketing
- Video platforms
- Search engines
- Residence showcase
- Agency corporate video
- Neighborhood showcase
- Choose the right channels
Why do you need real estate video
Videos can be used to give potential buyers a complete and in-depth tour of each room.
They can also be a great way to differentiate your listing from others in the same area to potential buyers.
In real estate, aerial footage and drones are now being used to add another layer to the buying and selling experience.
What is real estate video editor
Professional real estate video editors know how to capture the attention of potential buyers.
They also know how to make the property look its best. For example, they can remove unwanted background objects, dim lighting for special effects, and animate call-out features to explain property highlights.
Why do real estate agents need video
It also helps to generate social proof and build trust with potential buyers and sellers.
Real estate video not only generates more eyes on your listing through search engine optimization, but it generates organic traffic through social media.
Where can I post real estate videos
Your website & real estate portals The first place you’ll want to make sure to include your videos in on your website, as well as along with listings you’ve posted to various real estate portals across the web, like Realtor.com, Trulia.com, Homes.com, and Zillow.com.
How do I promote my real estate business on YouTube?
- Perform keyword research
- Observe the YouTube real estate landscape
- Tap into your clientele
How do you land real estate videography?
- Get Educated
- Gather the Right Equipment
- Determine Your Desired Output
- Create a Timeless Portfolio
- Familiarize Yourself with the Properties
- Plan for Good Lighting
- Preparation is Key
- Commit to Quality Content
How do you make a real estate walk through video?
- Plan Ahead: Set aside time beforehand to consider the unit
- Be Complete: Start at the front door or even the block outside
- Show: Include as much detail as possible
- Tell: If possible, provide commentary yourself
What do you talk about in a real estate video?
- Your Real Estate Listings (this should be a no brainer – see stats above)
- Real Estate Team Introductions
- Community or Subdivision Profile
- Video Testimonials
- School Reviews
- Major Employers
- Team Videos
- Things To Do In…
How do you write a real estate video script?
- Rule 1: Keep it short
- Rule 2: Make a 5-second pitch at the start
- Rule 3: Put your entire message in the first 30 seconds
- Rule 5: Write clear calls to action
How long should a real estate video be
However, one rule of thumb is that most real estate videos should be between two and six minutes in order to hold viewers’ attention while covering a home’s features.
Length will also vary based on any restrictions from the site or social media platform in question.
What videos should realtors make?
- Property listing video
- Neighborhood video
- School video review
- Real estate listing video
- Agent “About me” video
- Client testimonial video
- “Just Sold” video
- Real estate explainer video
How long does it take to film a real estate video
But just to give you an idea, most real estate videos take me about 4-5 hours to shoot, so I charge my half day rate which is around $1,000.
What percentage of realtors use video
About 80% of active listing agents use drone photography and videography to market their listings.
How do I market myself as a real estate agent on social media?
- Promote the town, not just the house
- Be yourself
- Educate your buyers
- Chat with your followers
- Respond to comments, good and bad
- Avoid simply shouting about your home listings
- Don’t forget video
- Never assume you’re only connecting with first-time buyers
How long does it take to edit a real estate video
It takes 30-60 minutes to shoot the footage, and 30-60 minutes to edit. A professional real estate video can cost between $500-1000 to create.
How long should it take to edit a real estate video
It takes 30-60 minutes to shoot the footage, and 30-60 minutes to edit. A professional real estate video can cost between $500-1000 to create.
You can purchase nearly all the real estate video equipment you’ll need for the cost of one professional video.
How do I market myself as a real estate agent on Facebook?
- Update Your Cover Photo Frequently
- Create Helpful Tabs
- Remember the 80/20 Rule
- Respond to Comments
- Use Photos and Video
- Focus on Local Interests
- Share Interesting and Informative Facts
- Offer Helpful Advice
How do real estate agents talk?
- Work with one agent
- Be clear with how you want to communicate
- Communicate your wants and needs
- Ask questions
What should real estate agents post on social media?
- Create A Poll Or A Quiz
- Share A Personal Real Estate Milestones
- Share A Client’s Life Milestones
- Share A Video You Created
- Organize Regular Giveaways
- Retweet local news
- Ask questions
- Share a virtual home showing/open house video recap
Do virtual tours help sell houses
A virtual tour is a way to reach a larger pool of potential buyers.
As more buyers, especially millennial home buyers, sort through listings from the comfort of their home, a virtual tour can help your home’s listing to stand out.
And it’s not just younger buyers who are taking advantage of virtual tours.
How can I get real estate clients fast?
- Buy Real Estate Leads
- Engage With Your Community
- Ask Existing Clients for Referrals
- Create a Website
- Post On Social Media
- Specialize In a Niche
- Try Cold Calling
- Host Open Houses
How do I create a real estate blog?
- Step 1: Getting Set Up
- Step 2: Create a Content Calendar
- Step 3: Decide What to Write
- Step 4: Write High-Quality Blog Content
- Step 5: Assess, Learn, Improve
How do you introduce yourself as a real estate agent?
- Hi, I’m ____, an associate broker at ___
- Hello, my name is ___, and I’m a real estate agent over at ___
- Hi! I’m ___
What is a walk through in real estate
What Is A Final Walkthrough? A final walkthrough is an opportunity for home buyers to inspect the house before the official closing.
The final walkthrough allows the buyer and their real estate agent to go through the house room by room.
How long should a real estate blog be
Real estate market videos need to be long enough that viewers get the information they need from your video, but not too long that they don’t hold your audience’s interest.
Shoot for under 10 minutes, and try your best to stay within a 3 to 6-minute range.
Citations
https://promo.com/blog/how-much-does-it-cost-to-make-a-promo-video
https://streeteasy.com/blog/real-estate-walkthrough-video/
https://www.monash.edu/business/marketing/marketing-dictionary/z/zero-moment-of-truth-zmot
https://www.hippovideo.io/blog/what-is-the-ideal-duration-for-a-real-estate-video/
https://www.monash.edu/business/marketing/marketing-dictionary/f/first-moment-of-truth-fmot
